Association Analytics

MAY 4, 2023

With the right tools and analytic insights at your fingertips, you can make data-informed decisions about content creation, marketing strategies, event planning, and more. Are you in marketing? You 100% need analytics knowledge when making decisions on where to invest your marketing dollars. Membership?

Event Planning 321

Event Planning Tools Marketing Member Experience 321

Velvet Chainsaw

MARCH 15, 2023

Shifting marketing budgets. Exhibit service contractors are now directly competing with the association for their share of exhibitors’ marketing budget. Annual conference budgets are usually finalized 12-plus months prior to the event. Exhibitors are being more selective about the conferences they will support. Price increases.

Event Planning 98

Event Planning Cost Revenue Conference 98

AssociationChat

OCTOBER 26, 2020

There’s a lot to consider to make sure people stay apart, but it can be built into your event planning. One of the big considerations for any event is what food and drink will be available. Even when it’s possible to organise events in person once again, it’s likely that virtual and hybrid events will continue to be popular.

Event Planning 72

Event Planning Industry Examples Conference 72

Higher Logic

JANUARY 24, 2019

But that’s only one piece of the puzzle: you also have finance software, marketing software, and event planning and management software. For example, prioritize using a native Salesforce app for event planning if you use Salesforce as your CRM.

Communications 209

Communications Software Member Engagement Event Planning 209

MemberClicks

DECEMBER 23, 2021

A recent survey showed that the virtual event market alone is expected to be worth $504.76 As you begin putting together your events, you’ll want to create a robust plan so your future conferences and events are efficient and engaging for attendees, no matter what is thrown your way. Build an event agenda.

Event Planning 59

Event Planning Tips Conference Software 59

Reid All About it

JANUARY 29, 2021

The weekly list of free educational events and resources for the association community…. Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Presenters: Erica Salm Rench, Director of Client and Market Success, Rasa.io. Membership survey.

Newsletter 370

Newsletter Education Recruitment Recruiting 370

Reid All About it

DECEMBER 20, 2024

D2L explains what you need to know to build and implement an effective online learning strategy , including vision and purpose, necessary resources and expertise, success criteria, communication plan, and assessment. Content marketing strategy. GA help from sponsors. More info/register. 1 CAE credit. More info/register.

Certificate 195

Certificate Arlington Price Education 195

Associations Now

OCTOBER 5, 2016

A new report from the Global Business Travel Association Foundation and the tech firm Cvent makes the case that event planning is more successful when the marketing department is involved—even if syncing those departments can be a challenge. Events can often be a huge revenue driver for a given organization.

Marketing 87

Marketing Strategy Event Planning Survey 87

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Virtual event sponsors and exhibitors. Host: Cvent.

Puerto Rico 370

Puerto Rico Montana Revenue Conference 370

MemberClicks

DECEMBER 23, 2021

A recent survey showed that the virtual event market alone is expected to be worth $504.76 As you begin putting together your events, you’ll want to create a robust plan so your future conferences and events are efficient and engaging for attendees, no matter what is thrown your way. Build an event agenda.

Event Planning 52

Event Planning Tips Conference Software 52

Reid All About it

MAY 7, 2021

I hope associations see the potential in continuing to offer virtual events. Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. Host: American Marketing Association.

St. Louis 370

St. Louis Technology Strategy Products 370

NXUnite

MARCH 22, 2024

From large trade shows to fundraising events, having an event platform that facilitates planning, alleviates common bottlenecks, and enhances the attendee experience can ensure success every time. However, there are a lot of options on the market and not all of them provide the same level of support or effectiveness.

Software 130

Software Event Planning Tools Cost 130

Reid All About it

MAY 24, 2024

In a recent episode of the Leading Learning podcast, Celisa Steele of Tagoras talked to Michelle Brien of Matchbox about authenticity and value in marketing, content marketing, generative AI, and more. Julius Solaris of Boldpush is a good follow on LinkedIn if you’re interested in event planning and marketing.

LMS 252

LMS Utah Indiana DC 252

Reid All About it

DECEMBER 6, 2019

WBT Systems asks if associations need to think about providing a more sustainable professional development option to their members and market. Steven MacDonald at SuperOffice provides a guide to GDPR for B2B marketers that includes smart advice even if you don’t have an EU audience. The Invisible Workload of Event Planning.

LMS 221

LMS Software Revenue Cost 221

Reid All About it

MAY 14, 2021

The weekly list of free educational events and resources for the association community…. Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. Event safety. During the last one, they introduced their event safety playbook full of tips and resources.

St. Louis 341

St. Louis Technology Strategy Conference 341

Reid All About it

FEBRUARY 26, 2021

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. Tony Rossell, Marketing General, Inc. ). The State of Association Marketing.

Recruitment 329

Recruitment Recruiting Project Technology 329

Blue Sky eLearn

FEBRUARY 18, 2021

Also, provide scheduled opportunities for volunteers to check in with event managers and ask any questions or voice concerns. . Pro tip: Check out our top event management software options to help with your virtual service day planning. Construct a communication plan to engage members. Happy planning! Jake Fabbri.

Organization 232

Organization Software Newsletter Tips 232

Reid All About it

MAY 22, 2020

Virtual event sponsors/exhibitors. Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. Reconnecting Marketing + Events: The Good, The Bad, and the Silver Linings. Problem-solve strategic career planning pitfalls.

Certificate 369

Certificate Revenue Conference North Carolina 369

Reid All About it

APRIL 10, 2020

Event communications. MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. They also suggest ideas for communicating with people who registered for your cancelled event and other event stakeholders and provide advice on event FAQ page content.

North Carolina 74

North Carolina Montana Content Social Media 74

Reid All About it

DECEMBER 8, 2023

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. AI for Event Planners: Leverage the Power or Proceed with Caution? Learn how AI can be a game-changer in transforming your event-planning process. 1 CMP credit. More info/register.

Strategy 281

Strategy Video Technology Innovation 281

Reid All About it

OCTOBER 25, 2024

Small-staff membership marketing. YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, and new member onboarding. Host: Channel Market Academy Speakers: Kate Coffey-Bacon, VP Marketing, U.S. Membership survey.

Arlington 252

Arlington Revenue Education Strategy 252

Higher Logic

FEBRUARY 28, 2019

Exploring new ways to keep your members engaged and informed about your events can increase overall member satisfaction and translate to a boost in event attendance. Educate, Educate, Educate: Events & eLearning. Event management tools can boost attendance by adding value to the member experience.

Tools 208

Tools LMS eBook Resources 208

Reid All About it

FEBRUARY 18, 2022

The weekly list of free educational events and resources for the association community…. Marketing maturity assessment. Mighty Citizen launched The Mighty GPS , a 10-minute self-assessment to measure your association’s marketing maturity. Host: American Marketing Association. ASAE research on change. More info/register.

Content 39

Content Marketing Tips Strategy 39

Association Analytics

NOVEMBER 18, 2024

As Bill explains, “If you implement that analytics platform, that central repository, it extends and augments the source systems that are connected to it… rather than incrementally changing your marketing system or your LMS or even your AMS.” The key is to start with what you have.

Analysis 169

Analysis LMS Tools Certificate 169

MemberClicks

DECEMBER 23, 2021

A recent survey showed that the virtual event market alone is expected to be worth $504.76 As you begin putting together your events, you’ll want to create a robust plan so your future conferences and events are efficient and engaging for attendees, no matter what is thrown your way. billion by 2028.

Event Planning 40

Event Planning Tips Survey Conference 40

Protech

MAY 13, 2020

When the COVID-19 pandemic brought in-person events to a halt in early 2020, the Protech marketing team joined so many others in the association community in scrambling to shift gears. As Protech’s event guru, Marketing Communications Specialist Heather Hughes’ event planning skills were put to the test – and she delivered. .

Communications 64

Communications Marketing Maryland Event Planning 64

Association TRENDS

FEBRUARY 14, 2020

But don’t relax just yet— one of the best times to engage your guests is right when the event ends. Using your mobile conference app or an email marketing tool, send out surveys and questionnaires to the guests. Invest in a comprehensive AMS solution with event management capabilities, and watch attendance grow. Jake Fabbri.

Event Planning 52

Event Planning Tools Conference Software 52

Reid All About it

AUGUST 30, 2024

Their guidance touches on common issues with marketing, program integrity, administrative hurdles, and recognition. Host: American Marketing Association Speaker: Melissa Francois, Global Content & Comms Lead, PlayPlay Wed 9/4 from 2 to 5 p.m. – Workplace challenges. More info/register. Location: Alexandria VA. More info/register.

Video 213

Video Newsletter Content Revenue 213

Reid All About it

APRIL 14, 2023

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. Elizabeth Grace Saunders, Harvard Business Review ) Good eats Skip down to the list of free educational events if you prefer takeout. More info/register. More info/register.

Leadership 195

Leadership Education Revenue Strategy 195

Higher Logic

OCTOBER 12, 2017

Online community and marketing tools open up communications with your supporters. Multichannel marketing tools enable simple communication and campaign promotion via email, direct mail, content management, and social media. Customizable platforms enable your nonprofit to build unique solutions.

Technology 179

Technology Strategy Software Tools 179

Higher Logic

FEBRUARY 3, 2016

One confusing aspect of community management is that there isn’t clear consensus which department it belongs in -- for some organizations, it’s marketing, for others customer support or something else. This is valuable information for the marketing department.

Social Media 120

Social Media Event Planning Content Tools 120

Reid All About it

FEBRUARY 10, 2023

Impexium describes the eight elements of an association marketing strategy that will help you recruit more members, such as developing personas, leveraging data, nurturing leads, and more. You put a ton of effort into planning, promoting and hosting a conference, but once it’s over, you watch as attendees drift away. CMP credit.

Blended Learning 39

Blended Learning LMS Ohio Technology 39

Reid All About it

FEBRUARY 2, 2024

Host: KiKi L’Italien, Vice President, Marketing and Community Engagement, Big Red M Guest: Liz Peuster, CAE, Director Of Communications & Public Relations, South Carolina Association of CPAs *All events are online at Eastern Standard Time unless otherwise noted. More info/register. More info/register. Host: WorkerBee.TV

Certificate 275

Certificate Denver South Carolina Project 275

Reid All About it

NOVEMBER 1, 2024

Content marketing. It’s a shame because empathy is a required emotion for anyone in a people business, like association and marketing professionals. Rosie Campbell at Beam Content believes empathy is the skill that will rescue content marketing. Content marketing. Hmm, that’s what my industry partner clients do.

Revenue 258

Revenue Arlington Education Content 258

Reid All About it

SEPTEMBER 29, 2023

Marketing to younger generations. If you’re trying to figure out how to market to Gen Z and millennials, Mercury Creative Group explains how to build an association brand that attracts and retains younger members. Why travel to a conference if most of the experience feels like an online meeting? More info/register. 1 CAE credit.

Revenue 281

Revenue Innovation Education Tools 281

Higher Logic

APRIL 25, 2019

You can update information at any time and notify attendees instantly, ensuring a smoother experience in the event of a cancelled session or last minute location change. Despite all the hard work and event planning in the world, someone is bound to run into a hiccup with the logistics of their event registration.

Massachusetts 226

Massachusetts Newsletter Social Media Conference 226

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. New association event. Host: UST Education Speaker: Brianne Wheeler, Director of Marketing at PropFuel Wed 11/15 at 1 p.m. –

Certificate 291

Certificate Price Tools Technology 291