Reid All About it

NOVEMBER 1, 2024

Content marketing. It’s a shame because empathy is a required emotion for anyone in a people business, like association and marketing professionals. Rosie Campbell at Beam Content believes empathy is the skill that will rescue content marketing. Content marketing. Hmm, that’s what my industry partner clients do.

Revenue 258

Revenue Education Arlington Committee 258

Achurch

APRIL 8, 2025

Its no secret that Artificial Intelligence (AI) tools are transforming the way associations operate by making processes more efficient, improving member engagement, and unlocking new insights. AI-Enhanced Event Management By integrating AI with your Association Management System (AMS), you can streamline event planning.

Social Media 83

Social Media Tools Analysis Newsletter 83

Event Industry News

OCTOBER 8, 2021

The same platform that major football stadiums and music festivals use to make their events safe and successful has been adapted for event organisers to plan markets and other festive holiday events; Plan every detail right down to the inflatable Santas. Try it now.

Tools 133

Tools Marketing Event Planning Cost 133

Event Industry News

FEBRUARY 10, 2025

Our team planned a big corporate conference at a beautiful event venue a few years ago. The event’s production was flawless, the energy on the floor was electric, and attendees were delighted. As the crowds began to disperse, we started our victory lap around the venue.

Event Planning 71

Event Planning Process Products Conference 71

Reid All About it

MAY 24, 2024

In facilitated conversations, participants will explore how the industry can come together to develop helpful resources for all stakeholders in the AMS/CRM selection process. Julius Solaris of Boldpush is a good follow on LinkedIn if you’re interested in event planning and marketing. More info/register. 1 CAE credit.

LMS 252

LMS Utah DC Indiana 252

NXUnite

MARCH 19, 2025

Add extra value to boost event engagement. Youre probably already familiar with the event planning process, from establishing a budget to choosing an event venue to purchasing decorations and hiring vendors. Those tasks are essential parts of creating a successful event.

Tips 130

Tips Recruitment Recruiting Maine 130

Reid All About it

DECEMBER 8, 2023

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Neurodivergence and Associations (Alexandria VA) An estimated 15-20% of the population is neurodivergent, processing information differently from what is often considered “typical.”

Strategy 281

Strategy Video Technology Education 281

Reid All About it

MAY 22, 2020

Virtual event sponsors/exhibitors. Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. Reconnecting Marketing + Events: The Good, The Bad, and the Silver Linings. Problem-solve strategic career planning pitfalls.

Certificate 369

Certificate Revenue Conference North Carolina 369

Nonprofit Marketing Guide

SEPTEMBER 11, 2024

Welcome to the world of nonprofit marketing, where your mission is to make the world a better place by spreading your organization’s message far and wide. Quite often, being a nonprofit marketer means juggling a million things at once. Quite often, being a nonprofit marketer means juggling a million things at once.

Marketing 82

Marketing Email Marketing Team System 82

Higher Logic

FEBRUARY 28, 2019

Exploring new ways to keep your members engaged and informed about your events can increase overall member satisfaction and translate to a boost in event attendance. Educate, Educate, Educate: Events & eLearning. Event management tools can boost attendance by adding value to the member experience.

Tools 208

Tools LMS eBook Resources 208

AssociationChat

OCTOBER 26, 2020

There’s a lot to consider to make sure people stay apart, but it can be built into your event planning. One of the big considerations for any event is what food and drink will be available. Even when it’s possible to organise events in person once again, it’s likely that virtual and hybrid events will continue to be popular.

Event Planning 72

Event Planning Examples Conference Industry 72

Reid All About it

AUGUST 30, 2024

Their guidance touches on common issues with marketing, program integrity, administrative hurdles, and recognition. Host: American Marketing Association Speaker: Melissa Francois, Global Content & Comms Lead, PlayPlay Wed 9/4 from 2 to 5 p.m. – Workplace challenges. More info/register. Location: Alexandria VA. More info/register.

Video 213

Video Content Revenue Strategy 213

MemberClicks

DECEMBER 23, 2021

A recent survey showed that the virtual event market alone is expected to be worth $504.76 As you begin putting together your events, you’ll want to create a robust plan so your future conferences and events are efficient and engaging for attendees, no matter what is thrown your way. billion by 2028.

Event Planning 59

Event Planning Tips Conference Software 59

SBI

OCTOBER 23, 2024

Boosting Member Retention: How to Keep Your Association Strong By Michelle Moser, Director of Marketing and Communication Member retention is necessary for any successful association. However, if event planning becomes overwhelming or inconsistent, members may disengage.

How To 52

How To Analysis Social Media Member Engagement 52

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Virtual event sponsors and exhibitors. Host: Cvent.

Puerto Rico 370

Puerto Rico Montana Revenue Education 370

NXUnite

MARCH 22, 2024

However, there are a lot of options on the market and not all of them provide the same level of support or effectiveness. What is Event Management Software? Event management software is a tool that supports the entire planning process for your event. Here’s how to make the best decision before you invest.

Software 130

Software Tools Event Planning Cost 130

EventMobi: Association Events

JUNE 19, 2024

This enables her to source inspiration from diverse people representing the event’s target audience. A group of committed volunteers can help you handle administrative tasks, raise funds for future events, and market and deliver your association’s next gathering. Second, supercharge the recruitment process.

Strategy 257

Strategy Tips Boston Social Media 257

Reid All About it

SEPTEMBER 29, 2023

Marketing to younger generations. If you’re trying to figure out how to market to Gen Z and millennials, Mercury Creative Group explains how to build an association brand that attracts and retains younger members. Why travel to a conference if most of the experience feels like an online meeting? Hear about ten (or more!) CAE credit.

Revenue 281

Revenue Education Innovation Strategy 281

Reid All About it

FEBRUARY 2, 2024

Host: KiKi L’Italien, Vice President, Marketing and Community Engagement, Big Red M Guest: Liz Peuster, CAE, Director Of Communications & Public Relations, South Carolina Association of CPAs *All events are online at Eastern Standard Time unless otherwise noted. Get valuable feedback from those who have gone through the process.

Certificate 275

Certificate Denver South Carolina Strategy 275

Blue Sky eLearn

FEBRUARY 18, 2021

As with any new process, we know there’s a learning curve to figuring out how to host an enriching virtual service event. To set your association’s virtual service event up for success, leaders should: Define goals and create a schedule. Construct a communication plan to engage members. Happy planning!

Organization 232

Organization Software Tips Tools 232

Blue Sky eLearn

JULY 24, 2019

Plus, events are one of the ways that your association can raise non-dues revenue. . There’s a lot riding on your association’s next event, so how can you get the most out of it? . Every event-planning team struggles with this question. Process payments. Focus on your social media marketing strategies.

Tips 201

Tips Software Recruiting Recruitment 201

Higher Logic

OCTOBER 12, 2017

Online community and marketing tools open up communications with your supporters. Multichannel marketing tools enable simple communication and campaign promotion via email, direct mail, content management, and social media. Understand the configuration process. Software integrations streamline your operations.

Technology 179

Technology Strategy Software Tools 179

MemberClicks

DECEMBER 23, 2021

A recent survey showed that the virtual event market alone is expected to be worth $504.76 As you begin putting together your events, you’ll want to create a robust plan so your future conferences and events are efficient and engaging for attendees, no matter what is thrown your way. billion by 2028.

Event Planning 52

Event Planning Tips Conference Software 52

Reid All About it

FEBRUARY 26, 2021

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. Tony Rossell, Marketing General, Inc. ). The State of Association Marketing.

Recruitment 329

Recruitment Recruiting Project Technology 329

Reid All About it

AUGUST 11, 2023

Community Marketing Supports Growth (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! . Caputo, J.D. 1 CAE credit. More info/register. More info/register.

Chicago 195

Chicago Certificate Education Marketing 195

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. Put brown rice in a spare coffee grinder and process it until it resembles flour. More info/register.

Tools 281

Tools Strategy Revenue Education 281

Reid All About it

FEBRUARY 10, 2023

Impexium describes the eight elements of an association marketing strategy that will help you recruit more members, such as developing personas, leveraging data, nurturing leads, and more. You put a ton of effort into planning, promoting and hosting a conference, but once it’s over, you watch as attendees drift away. CMP credit.

Blended Learning 39

Blended Learning LMS Ohio Strategy 39

Jamie Notter

DECEMBER 5, 2018

Ours is one of the first three to be released on January 1 (Rohit wrote one on Small Business Marketing , and Andrea Driessen wrote one on Event Planning ). It’s part of a series of Non-Obvious Guides that our publisher (IdeaPress, led by the super-smart Rohit Bhargava) is starting. image credit.

millennials 167

millennials Event Planning Survey Report 167

Event Industry News

MAY 23, 2019

” Kahshanna Evans warns against “Generalizing data or creating marketing suicide by over-comparing competitors who have succeeded in being industry leaders.” Avoid generalizing data or creating marketing suicide by over-comparing competitors who have succeeded in being industry leaders. I do not trust it.

Event Planning 80

Event Planning Technology millennials Tools 80

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Learning business. Membership tiers. Newsletters. 1 CAE credit.

Chicago 201

Chicago Mooc Education Newsletter 201

Reid All About it

APRIL 14, 2023

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. Elizabeth Grace Saunders, Harvard Business Review ) Good eats Skip down to the list of free educational events if you prefer takeout. More info/register. More info/register.

Leadership 195

Leadership Education Revenue Strategy 195

NXUnite

MAY 30, 2024

Step 1: Lay out a procurement plan and timeline. Start by laying out some guidelines for your procurement process. Collaborate with your event planning team to answer these questions: When will the auction happen? Try to get started on this process as early as possible. What is the auction’s revenue goal?

How To 130

How To Price Review Revenue 130

Reid All About it

JUNE 23, 2023

WBT Systems goes over some ChatGPT basics, brings up some concerns—like why you shouldn’t rely upon it to do all your work, and explains how association professionals, including education teams, are using ChatGPT to save time and jump-start the creative process. Marketing benchmarks. Event apps. Our AI future. 1 CMP credit.

Metro 195

Metro Strategy Technology Resources 195

YourMembership

MAY 3, 2012

Innovation time may take away from production (or event planning) time in the short run but in the long term, assessing and reassessing the way you conduct business and your offerings is beneficial to your organization. Sadly, there is no equation for that, no line process. It keeps it vital and attractive to potential members.

Innovation 150

Innovation Software Membership Management Social Media 150

Higher Logic

APRIL 24, 2018

You can have members apply for opportunities before they perform it or you can reframe the application process to help you see what members have done. Then promote your program via email marketing to increase participation. Event Planning and Hosting.

Tools 225

Tools Software Review Conference 225

Association TRENDS

FEBRUARY 14, 2020

Consider these alternatives that can not only strengthen your internal processes but also help your conference stand out: An intuitive event microsite. Optimized online registration process. Optimized registration process. But don’t relax just yet— one of the best times to engage your guests is right when the event ends.

Tools 52

Tools Event Planning Conference Software 52

Reid All About it

JULY 20, 2018

The 2018 Membership Marketing Benchmarking Report. Hear about the findings from the 10th anniversary edition of the Membership Marketing Benchmarking Report. Host: Marketing General, Inc. Presenters: Tony Rossell, Senior Vice President, and Matt Kerr, Research Manager, Marketing General, Inc. 1 CAE credit. 1 CMP credit.

LMS 30

LMS DC Washington Member Engagement 30