Smooth The Path

JANUARY 28, 2020

Do staff regularly conduct member research? Are listening tours, welcome calls, or member interviews on your list of to-dos? When testing new benefits, do you ask for member feedback? But member insights are hard to come by. Members are busy, and likely they will continue getting busier in the future.

Member Research 88

Member Research Member Insights Survey Member Engagement 88

Reid All About it

NOVEMBER 1, 2024

The weekly list of free educational events and resources for the association community… “You can never be wise unless you love reading.” Conference/event evaluations. Do you use the same event evaluation questions year and year? Member workplace challenges. Samuel Johnson AWTC awards. Do you use all the data you collect?

Revenue 258

Revenue Education Arlington Committee 258

Smooth The Path

JULY 30, 2020

There is a mountain of data languishing unanalyzed, from the attendee chat record at virtual conferences to the member contributions to online communities to even the video from chapter meetings. No longer are events, communities, and meetings just benefits. They are powerful ways to get insights into our members’ world.

Member Research 78

Member Research Video Report Technology 78

Smooth The Path

NOVEMBER 6, 2016

To protect the anonymity of this association I can’t tell you everything we learned but I can tell you about a few of the key insights gained: Influence is a key challenge for members – members worried about their ability to influence stakeholders and like most professionals this is becoming a more important part of their job.

Case Study 104

Case Study Project Association Value Member Engagement 104

Smooth The Path

APRIL 3, 2016

Slow data is the data we accumulate after talking to members at event after event after event, by job shadowing or in member phone interviews. When you have seemingly unanswerable questions about members it is slow data that holds the answer. Related posts: Please ask members. Slow data is different.

Member Insights 60

Member Insights Conference Member Research Survey 60

Smooth The Path

SEPTEMBER 9, 2021

In the old days of in-person events, the information exchanged in breakout groups was mostly effervescent. Better yet, these conversations may sometimes unearth many little solutions for a big problem vexing the profession, industry, or field and with a little amplification, can help other members who are struggling too.

Conference 78

Conference Report Examples Process 78