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Identify the needs of your members and how to best meet them. Explore the benefits of gathering feedback and ready-to-us examples to help you create a meaningful survey to enhance memberexperience and drive improvements.
As associations learn to create and curate wonderful memberexperiences, some will find they might need to warm up their tone. For example, members say that some organizations’ super polished and professional tone is a bit stuffy and even off-putting. Prediction 2: Associations will warm-up.
Members have more options for online education, information, and networking, so differentiating programs and services from competitors became more urgent. Dedicate time to reassessing the memberexperience and making sure it aligns with what members expect from your association now. Map the Member Journey .
Excitement, pride, gratitude—all of these emotions can stem from a positive memberexperience! So how do you improve your memberexperience? Memberexperience describes how people view, feel about, and engage with your organization’s brand. But first… Why Does MemberExperience Matter?
If youve ever had an amazing dinner at a restaurant, youll understand how every micro-interaction impacts your impression of the night. When it comes to memberexperience, your association is similar. What your members feel, think, and gain from your association can affect their involvement. What is memberexperience?
For example: How long will the program last? How often will mentors and mentees meet? How will participants meet? For example, participants could choose monthly coaching, a one-time resume review, or a regular weekly meeting. Do they have any suggestions for how to improve it? Create a Framework.
Apti explains how to take a proactive approach to developing online learning programs. Their method anticipates member needs and industry trends, instead of reacting to ideas from SMEs alone. New member engagement study. Contribute to industry research by taking Amanda Kaisers New Member Engagement Study survey.
You can communicate all the benefits of your association in a layered way that doesn’t overwhelm them , encouraging them toward deeper participation in your community, where members are already networking, connecting, and collaborating. Read more: How to Improve First-Year Member Retention. Tip: Create a “Welcome Campaign.”
For example, perhaps you want to grow your membership by 50% in the next two years and maintain retention at 75% or more. Existing or expected technology integrations that improve staff efficiency, memberexperiences, etc. ● This is a good time to revisit or refine these elements if needed.
Have conversations with volunteers and staff about how you can all set an example for others. She also shares examples of companies who built successful products but lost sight of what made them great. Snack pack How to ensure your association’s communications cut through the inbox clutter. Association SEO course.
Keep reading to learn more ways AI can help your association provide an excellent memberexperience and offer c ompetitive member benefits. . How can AI transform your association? . However, b efore you adopt AI at your association , you’ll want to consider how to apply the technology to best complement your mission.
For example, perhaps you want to grow your membership by 50% in the next two years and maintain retention at 75% or more. Existing or expected technology integrations that improve staff efficiency, memberexperiences, etc. This is a good time to revisit or refine these elements if needed.
For example, only a quarter of event planners are “innovators” who “are constantly evolving their event designs.” Financial Times How to take charge of your professional development: advice for every stage of your career. Learn how to create great-looking visuals using free online tools like Canva and Pixelbay. Attendee value.
Freeman released a survey report describing how Gen Z professionals view live events , how their feelings compare with those of their older peers, and how event marketers can apply the insights to better reach this group. GrowthZone explains how to drive members to your community platform. Online community.
You can collect the rest during new member onboarding. During onboarding, collect a little data at a time, and tell the new memberhow you will use it. Make sure these reasons are for the member’s benefit, not yours. You can also collect data via brief polls and surveys, member portal forms, and after renewal.
Examples could include member retention rate, email opens, headcount expenses or meeting sponsorship sales. Examples could include quality, cost, growth, and memberexperience. Choose which 3 to 5 tell you how your organization is performing at a glance. An example might be in the Financial category.
Start by thanking new members for their membership. Then, send them a few short emails that let them know what communications to expect, where to go for information, and how to take advantage of their new member benefits. Be sure to give them instructions about how to log in and how to set up user profiles.
Candace Vanderpoel at McKinley Advisors explains what low response rates on member surveys mean and how to improve them. BackPocket Agency explains why you need a content strategy and how to create one. Enjoy these recognizable examples of technology or optimization causing us to be worse off than we were before.
These days, its not enough to have a website and a business card; you need a plan that will take your potential members from A to B to C C being a long and happy life as part of your organization. If youre ready to find out what a membership funnel is, why it matters, and how to do it, youve come to the right place.
Offer membership levels that make it more affordable to get started as a member. For example, offer discounted memberships for: Students. First-year members. Lapsed members who are returning to your organization. How to personalize the memberexperience. Provide discounts. New graduates. Download now.
Survey your members or repurpose existing content from your blog and other resources for new topics that interest your members. Tip: Sign up for Higher Logic's Super Series to see examples of virtual events as well as learn how to bring more engagement to your organization. Onboard New Members.
Here’s what else we know : You can reach and retain younger members by exceeding their expectations with a customized memberexperience that meets them where they are in their careers, and positions you to grow together. Make it simple for your members to connect (on their terms) while providing a cohesive memberexperience.
It’s time to deliver the experiencemembers have come to expect. Your association might want to provide a personalized memberexperience, but are you actually doing it? Chances are that your association wants to provide a personalized memberexperience. Collect and use member data. Take the next step.
After all, online communities exist to help people forge meaningful connections, so shouldn’t your members be able to do that from any screen or mobile device? Drive a Better MemberExperience with Additional Modules. Objective #6 - Online MemberExperience. Answer: resounding ‘YES’]. From there….
How to Align with Your Board and Executive Team's Priorities. Your goal should be to demonstrate how the community aligns with and leads to achieving the goals of your association’s strategic plan. This is how you can prove your new member community will be a valuable technology investment. Objection 1: Price.
Here’s how to make sure your pitch for new tech appeals to individual board member’s roles and concerns. . Here are some examples of areas of board member expertise and how you can speak to them effectively: . For example, explain how online community functionality can help them. You know it.
Helping members grow their business For professionals and businesses, being part of a member directory can widen their network and lead to new opportunities—whether it’s obtaining a business partner or getting new customers. This will ultimately help their business grow and thrive, and improve their memberexperience.
The two biggest reasons they mentioned, after “lack of engagement ” (37%) were: Members c ould not justify membership costs with any significant ROI ( 28% ). Members thought their membership lacked value ( 23%). Is being a member of our association what you thought it would be? Need to learn more about how to create campaigns?
Hear about the hidden ingredient your core message is probably missing (hint: it’s not what you think), three essential elements that make your message irresistible and how to bake them in from the start, where persuasive message design fits in your organization’s ecosystem, and how to make a bulletproof case for it.
Keep reading for the latest Association Trends and Salesforce research to guide your organization in 2025 on how to leverage AI to meet your members evolving expectations. Ready to learn more about how to practically apply Artificial Intelligence at your association? Our blog is here to help! Read our free guide today.
Ready to take your memberexperience to the next level? Artificial intelligence technologies, like chatbots, can help associations work more efficiently and boost member satisfaction. Here’s more about chatbots, what they can do for your association, and how to start using them. Use chatbots! Explore Nimble AMS.
How to find the right technology for your association. Discovering the best technology for your organization can make or break an employee’s experience. If a staff member is frustrated with your current technological configuration, it can add stress and extra work to their role. Download now.
Here’s how to get started. . How c an p rofessional a ssociations b enefit f rom b usiness a nalytics? . For example, on a graph, dips in member activity or non-dues revenue readily appear, making a clear connection to time and drops in activity. . What types of members participate in continuing education?
Keep reading to learn the pros and cons of each model and how to apply each type at your association. A great example of paid content is an association’s learning programs, which many organizations provide on learning management software (LMS). Free or ungated content. Paid Content. Learn more.
Learn how to overcome barriers to embracing new technologies and see a real-world example of the impact automation can make. Ben Wokas (moderator), Member Engagement Manager, American Academy of Otolaryngic Allergy. Explore how to build a personal brand that showcases you as an expert. 1 CAE credit. More info/register.
Maybe you’ve tried refurbishing your online store , improving your professional education program, or personalizing the memberexperience , and you’re still falling short of your association goals. Read on to learn how to mobilize your event volunteers and help your association increase events revenue to reach its financial goals. .
H elp your board under stand how the entire association could benef it from a tech nology upgrade by sharing the value of a new AMS. Start by highlighting the curre nt technological shortcomings both you r staff and membersexperience and detail how new technology will address these pain points.
You turn to them for help because you know something is amiss, but you might not know where to start or have a frame of reference for how to come up with a solution. Here are the top 10 data challenges associations like yours are running into – and solutions on how to overcome them. Probably not, right? Set up your KPI and metrics!
A lightweight framework can also help organizations that are in the process of updating an existing strategy – whether that’s understanding data and systems, solving known and unknown challenges, or improving operational performance and memberexperience.
In one of my past association jobs, members raved most about our daily curated news update—articles we found and selected for multifamily homebuilders and their industry partners. I bet your members would love this valuable benefit too. Ann Gynn at Content Marketing Institute explains how to deliver curated content to your audience.
Member advocates are the backbone of your campaigns and the heart of your advocacy program. Read our blog to discover how to advance your advocacy program’s efforts and better engage your member advocates online. As you train your advocates, ensure they understand what your association’s expectations are for online engagement.
But Amazon isn’t the only pervasive brand that’s personalizing the online customer and memberexperience. 4 Ways Your Association Can Use Data to Personalize the MemberExperience. Like Amazon, your association has access to a large amount of information on your members.
Read our blog for four tips to ensure your AMS tech pitch appeals to your individual board member’s roles and concerns. How to target your AMS tech messaging for board approval Within the business case , you can refine your messaging so that it appeals to each board member’s role and area of expertise.
It’s normal, which makes it an unconscious expectation for your members. How to Personalize the Online MemberExperience. You’re probably not going to greet members with a city-specific weather forecast, but you can use online activity data and transactional information to customize their experiences.
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