Higher Logic

MAY 20, 2020

Tip: Sign up for Higher Logic's Super Series to see examples of virtual events as well as learn how to bring more engagement to your organization. We're doing weekly events, all about fostering deeper connections between you and your members. Onboard New Members. Use Webinars to Communicate. Showcase Benefits of Technology.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

.orgSource

APRIL 1, 2025

The association industry is at a crossroads. The rapid pace of digital transformation, changing member expectations, and economic uncertainty require associations to rethink their business models and adapt to new realities. Considerations for Your Association Are we investing in automation and AI to improve member experiences?

Case Study 88

Case Study Revenue Leadership Chicago 88

Reid All About it

DECEMBER 6, 2024

Mary Kate Cunningham at ASAE explains what association professionals, volunteer leaders and industry partners need to know about this looming tax reform threat to associations. Here’s an opportunity for associations to work with industry employers to provide this in-demand training. Purchasing decisions. More info/register.

Content 213

Content Strategy Education Revenue 213

Higher Logic

MAY 29, 2020

This is how you can prove your new member community will be a valuable technology investment. Here are five examples of priorities you might find in your association’s strategic plan, along with key points for how community helps. Where community fits in: Be your industry’s thought leader. Use community to reach future members.

Social Media 254

Social Media Member Engagement Tools Revenue 254

Higher Logic

FEBRUARY 4, 2020

Here’s what else we know : You can reach and retain younger members by exceeding their expectations with a customized member experience that meets them where they are in their careers, and positions you to grow together. Make it simple for your members to connect (on their terms) while providing a cohesive member experience.

Communications 287

Communications Tips Member Engagement Tools 287

Nimble AMS

JANUARY 31, 2020

It’s time to deliver the experience members have come to expect. Your association might want to provide a personalized member experience, but are you actually doing it? Chances are that your association wants to provide a personalized member experience. Collect and use member data. Take the next step.

Member Experience 78

Member Experience System Content Tips 78

Reid All About it

NOVEMBER 1, 2024

Nominate yourself or a woman who works in the association industry for an award in one of three categories: technology leader, innovation, or technology champion. Hmm, that’s what my industry partner clients do. They explain how associations can address these issues and meet the changing needs of industry professionals.

Revenue 258

Revenue Education Arlington Committee 258

Nimble AMS

DECEMBER 14, 2020

Delivering value for your members is what your association is all about. You’re the go-to resource for your industry or profession. You’re the place your members go to stay informed, network, and advance their careers.

Member Experience 78

Member Experience Member Engagement Content Resources 78

Reid All About it

FEBRUARY 21, 2025

Why Your Data Matters & What You Can Do With It Learn how to harness your association’s data and build a culture of analytics to help drive strategic decisions, enhance member experiences, and unlock new opportunities for growth. 1 CAE credit. More info/register. 1 CAE credit.

Arlington 258

Arlington Education DC Social Media 258

Spark Consulting

DECEMBER 4, 2020

Your members, customers, and the entire industry/profession community your association serves need you now in ways they don’t when everything’s fine, and what they need from you today, the challenges they’re facing, the goals they’re trying to achieve, are vastly different than they were a year ago. Don’t miss it.

Revenue 221

Revenue Committee Maine Conference 221

Sequence Consulting

MARCH 21, 2025

Recognizing and Rewarding Members Recognition strengthens loyalty by making individuals feel like valued members of your associations community. For example: Award ceremonies highlight leadership , volunteer efforts, and industry accomplishments, inspiring others to stay engaged.

Certificate 72

Certificate Education Member Engagement Resources 72

Higher Logic

MAY 23, 2019

Measure both the importance of the campaign and each element within it against the perceived member value. By going through this process, you’ll have a quantifiable method for prioritizing the respective member experience. Be clear and direct about the action you want your members to take. Tip: Create a “Welcome Campaign.”

How To 226

How To Process Tips Resources 226

.orgSource

APRIL 22, 2025

Disruption simply shows upand how your organization responds determines whether your story becomes an example of transformative success or a cautionary tale. You represent the collective voice of an industry, the steward of standards, and the connector of communities. But legacy can be a double-edged sword.

Case Study 88

Case Study Innovation Organization Leadership 88

Higher Logic

FEBRUARY 24, 2020

MTI chose community as a tool for digital transformation, and has achieved the following successes with less than 4 full-time staff members: 50% decrease in transactional requests due to community. 97% member retention rate. 2600% revenue growth in 14 years. How do they do it?

Revenue 207

Revenue Member Experience Tools Learning Management System 207

Higher Logic

MAY 30, 2018

For example, I could set up a rule that says, “ If Susie didn’t attend the webinar she registered for, then I will program an email to go to her with the recording.”. AI is a concept bigger than marketing automation and used across a variety of industries (think drones, aviation systems, medical tools, recruitment screening).

Marketing 114

Marketing eBook System Content 114

Reid All About it

JULY 5, 2024

He’s inviting association podcasters to share their latest episodes there and you to share episodes you recommend for association professionals and industry partners. I bet your members would love this valuable benefit too. More info/register (ASAE members only). Board development. Content curation. Talking AI with your board.

Strategy 270

Strategy Education Content Tips 270

Reid All About it

JUNE 28, 2024

Their useful advice on member engagement and renewal is bound to increase your association’s retention rate. Industry partner trouble. In an Association Tech Insider episode, they discuss how associations can better manage responsibilities and relationships with industry partners and what you should do to protect your best interests.

LMS 264

LMS Course Member Engagement Education 264

Reid All About it

MAY 3, 2019

If that type of experience isn’t an option for you, WBT Systems shares 13 ways you can get a basic level of knowledge and keep up with the trends in your association’s industry or profession. It’s frustrating to have member and event attendee data spread out across the organization in different databases. 1 CAE credit.

Tucson 262

Tucson Phoenix Products Member Engagement 262

Sequence Consulting

NOVEMBER 26, 2024

For example, perhaps you want to grow your membership by 50% in the next two years and maintain retention at 75% or more. Existing or expected technology integrations that improve staff efficiency, member experiences, etc. ● With this approach, you don’t have to ask for more from a staff member who is already stretched thin.

Strategy 72

Strategy How To Guidelines Software 72

Higher Logic

AUGUST 10, 2017

It’s normal, which makes it an unconscious expectation for your members. How to Personalize the Online Member Experience. You’re probably not going to greet members with a city-specific weather forecast, but you can use online activity data and transactional information to customize their experiences.

Social Media 196

Social Media Video Member Experience Content 196

Association Analytics

MARCH 16, 2023

A lightweight framework can also help organizations that are in the process of updating an existing strategy – whether that’s understanding data and systems, solving known and unknown challenges, or improving operational performance and member experience.

Strategy 317

Strategy System Team Process 317

Sequence Consulting

DECEMBER 15, 2024

For example, perhaps you want to grow your membership by 50% in the next two years and maintain retention at 75% or more. Existing or expected technology integrations that improve staff efficiency, member experiences, etc. With this approach, you dont have to ask for more from a staff member who is already stretched thin.

Strategy 72

Strategy How To Guidelines Software 72

Higher Logic

NOVEMBER 20, 2019

In fact, Marketing General revealed that 48 percent of associations say participation in their mentoring program has increased—a clear indicator that members are seeking this benefit. Your association’s goals might be to advance your industry and/or empower professionals within your industry. Create a Framework.

How To 240

How To Tips Leadership Survey 240

.orgSource

FEBRUARY 25, 2025

Its an example of what happens when a brand fails to innovateit gets stuck in the past, servicing a shrinking audience. Associations Face Similar Risks Just like AOL, associations are at risk of becoming obsolete if they dont keep up with digital transformation and shifting member expectations.

Innovation 88

Innovation Case Study System Technology 88

Aptify

NOVEMBER 5, 2020

Then, send them a few short emails that let them know what communications to expect, where to go for information, and how to take advantage of their new member benefits. Here are some examples of content to include in your email series: Remind them of the benefits they will now receive as a member of your association.

How To 148

How To Examples Member Experience Social Media 148

Reid All About it

APRIL 2, 2021

The greater the participation, the richer the data available to you on industry trends regarding workforce models, compensation, and security, so please participate. Association member communications. ExpoChat is a Twitter-based conversation on topics related to the trade show industry. Global Meetings Industry Day: Virtual.

Revenue 335

Revenue Conference Education Resources 335

Nimble AMS

OCTOBER 8, 2019

With these ideas in mind, here are three ways to provide a personalized member experience throughout your members’ career journey. Consider what your members want. It’s important to understand what your members are seeking. In the past, members felt a sense of professional responsibility to join.

Member Experience 60

Member Experience Tips Content System 60

Higher Logic

JULY 13, 2017

Here are six member benefit ideas that should do the trick. Members-Only Job Boards. Everyone wants to land a great job and your association has the industry connections to make that happen. Partner with major employers and experts in your field to create job boards for your members. Exclusive, Industry-Specific Offers.

Directory 249

Directory Tips millennials Certificate 249

Nimble AMS

OCTOBER 9, 2024

It was wonderful to see so many of you at the most exciting event in the association industry! During the event, association and event professionals had the opportunity to learn about the latest technological innovations designed for their industries. The same goes for a member who is actively volunteering at your association.

Las Vegas 132

Las Vegas Member Engagement Tools Member Experience 132

Reid All About it

APRIL 19, 2024

TopClass LMS explains how it works and shares examples of associations doing this now. Andy Crestodina, Orbit Media 101 ways to make and maintain friendships: real examples from life and listeners. Hear about best practices, cutting-edge technology, tips to avoid common pitfalls, and real-world examples. Decline of trust.

Education 258

Education Social Media Content Strategy 258

Nimble AMS

MARCH 19, 2021

Let’s use the goals most common to associations as an example: Recruit more members, improve member engagement, and increase retention. Explain to your executive team and your board how an online member community can help you reach these goals. Highlight how an online community can improve the member experience.

Member Experience 135

Member Experience Member Engagement Recruitment Recruiting 135

Higher Logic

SEPTEMBER 26, 2017

But for those focusing on member experience, engagement, and growth, it isn’t the best option. An AMS investment will help your staff do their jobs better, but typically won’t do much to improve your member experience or to expand their benefits of membership. A major advantage of an AMS is automated member renewals.

Software 136

Software Learning Management System Member Experience Class 136

Freestone

OCTOBER 29, 2024

However, association professionals aren’t prioritizing these important member benefits. Meet your members’ expectations and become the go-to industry provider for continuing education by investing in the best online learning software platform.

Software 75

Software Learning Management System LMS Certificate 75

Nimble AMS

OCTOBER 15, 2019

These three should be on your priority list to ensure a great member experience. Failing to keep up with technology may cause your organization to fall behind in its ability to deliver a great member experience. Keeping up with member expectations. As your association grows and evolves, its needs change.

Member Experience 60

Member Experience Technology System Software 60

Nimble AMS

AUGUST 12, 2022

Now that you know where your younger members connect, how do you get your association started on a new platform? Try following the example of how organizations like Save the Music , No Kid Hungry , or the American Red Cross leverage TikTok to connect with their audiences. Young members want personalization.

Tips 123

Tips FAQ Social Media Member Experience 123

Higher Logic

SEPTEMBER 19, 2017

Answer 1: Not gaining new members. Answer 2: Figuring out how and where to acquire new members. These aren’t hypothetical examples. They are direct quotes from Marketing General’s 2017 Membership Marketing Benchmarking Report , which lists new member acquisition as one of the top three priorities for associations.

millennials 205

millennials Learning Management System Education Tips 205

Higher Logic

FEBRUARY 19, 2019

Your final number is your member retention rate for the time period you chose. Now, to illustrate things even further, let’s look at an example. Member Retention Rate Example. Your membership organization started the year with 500 members. Over the course of a year, you gained another 50 members and lost 20.

Recruitment 212

Recruitment Recruiting Class Maine 212