Nonprofit Marketing Guide

OCTOBER 29, 2015

I’ve been talking to many of my nonprofit marketing friends over the last few months about what my next book should cover. Co-workers who can’t meet a communications deadline, but think you’re incompetent because you won’t instantly whip up a flyer/press release/Facebook post on their thing, on the spot.

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Nonprofit Marketing Guide

DECEMBER 6, 2012

On Tuesday, I shared a Theory of Change for nonprofit marketing. For example, what is “content marketing” and why should nonprofits shift toward it? The kind of transformation is consistent with what’s happening in the larger world of for-profit marketing too, beyond the nonprofit sector. If so, Let’s talk.

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GrowthZone

OCTOBER 30, 2017

Members of Toastmasters, for example, are trying to improve their speaking skills and may appreciate the practice. press releases, logos on your site, social media promotion, email marketing, etc.). SEE ALSO: A Critical Marketing Tool for Association Conferences. Start with members and affiliates. Search online.

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Higher Logic

DECEMBER 20, 2018

In my household, for example, we’re more likely to buy add-ons like Audible and Amazon music because we know the same level of convenience we get with our Prime membership will exist. The software business model is another example with (historically) limited competition – until now.

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Nonprofit Marketing Guide

FEBRUARY 11, 2021

We know from our Trends Report research and experience that measuring marketing and communications work is hard. Content marketing is an essential strategy for nonprofits , so keeping track of how much original content you produce is a good start. Example: The blog was updated on schedule. How Much New Content Did You Produce?

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Nonprofit Marketing Guide

FEBRUARY 18, 2016

Your nonprofit faces long odds whenever it sends a press release to a reporter or editor. Even under the best of circumstances, your release is competing with dozens of other releases and story ideas to earn that journalist’s attention. ” Is this part of a larger trend? ” Is it timely?

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Associations Now

APRIL 9, 2020

“An immersive experience lets the planner feel like they’re in Atlantic City and see the variety of ways their meeting or event can fit in our spaces,” said Marketing Director Karina Anthony in a press release. Then there’s the Atlanta Convention & Visitors Bureau. Hotels are also embracing virtual planning tools.

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Reid All About it

JUNE 7, 2024

AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. You won’t stand out in your market or connect and build trust with your audience if you’re publishing mediocre AI-generated content. Google doesn’t look kindly on AI-infused content. IYKYK) | by B. More info/register.

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Associations Now

FEBRUARY 7, 2019

While “content is king” is one of the most overly used clichés in the marketing and communications space, a new report from Omnipress— 2019 State of the Conference Industry [registration required]—proves the phrase is still relevant. Where Associations Are Succeeding. What improvements are you making to your conference content strategy?

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Nonprofit Marketing Guide

AUGUST 12, 2015

She recently sent me a great example for the Carnival to post here as they don’t have a blog of their own. This was our 20 th year, and we did the normal press release, social media and e-mail communications. I advocated pitching the story exclusively to one reporter instead of including it in our press release.

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Nonprofit Marketing Guide

NOVEMBER 5, 2020

That often includes website articles and blogs, newsletters, one-off emails, direct mail, press releases, big public reports, event invitations, and the like. For example, they might post client stories on Tuesdays, helpful tips on Thursdays, and feel good memes on Fridays. Here’s the approach we recommend instead.

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Social Media Press Release FAQ Newsletter 102

Associations Now

FEBRUARY 21, 2019

Career stages are apt to vary for women over the course of their lives,” said CEIR CEO Cathy Breden, CMP, CAE, in a press release. Another takeaway: Consider pursuing different marketing tactics depending on who you’re encouraging to attend. For younger women, learning is important to help advance their fledgling careers.

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Press Release Maine Conference Examples 101

Vanguard Tech

FEBRUARY 19, 2013

Publish web content such as industry trends, reports, market data, and late breaking news. For example, reporters need industry experts to interview for a story. David mentioned an example from his work with Corenet Global. Reporters look for content that is valuable to them and helps them write their story.

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Nonprofit Marketing Guide

JULY 14, 2014

Nichols is the senior director of marketing and communications for GuideStar , a nonprofit that powers philanthropy and is widely considered the leading source of nonprofit information. I edited a press release. Lindsay J.K. The document explained better the process that our three-person nonprofit support team goes through.

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Associations Now

MARCH 28, 2019

“The kitchen and bath industry’s growth trajectory, coupled with the labor shortages we’re seeing in the economy, gives us an ideal opportunity to educate the next generation on the many lucrative and creative opportunities we have in this market,” said NKBA CEO Bill Darcy in a press release [PDF].

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Nonprofit Marketing Guide

MAY 19, 2022

They also add in content that helps with their own overarching marketing goals like brand and reputation management, engagement, and awareness. In other words, can the communications team produce the requested number of emails, social media posts, press releases, etc. in the requested timeframe?

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AMR Management Services

JULY 6, 2011

Implementing a Successful Cause Marketing Campaign. Drake & Company recently donated 100 hours of staff time to build a cause marketing program for the Chesterfield Arts “Make Your Mark” levee mural project, held June 4. Enter Cause Marketing. A press release about the project. CONTRIBUTORS.

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Association Success

SEPTEMBER 16, 2020

Examples include: Productivity and workflow optimization. Marketing and advertising strategies. For example, rather than writing about marketing, consider developing articles around marketing events, products and fundraising campaigns. MORE: 14 content curation tools every online marketer should check out now.

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A2Z Events

NOVEMBER 22, 2024

For your event to get the attention it deserves to attract the attendees you need, a marketing strategy to cut through the chaos is necessary. This blog post will provide fourteen creative event marketing ideas to boost your events visibility and drive the registrations and attendance your event needs to maximize your return on investment.

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Nonprofit Marketing Guide

JULY 5, 2023

Nonprofit Expert + Marketing = Nonprofit Thought Leader Marketing is the main difference between experts and thought leaders. Experts are smart but don’t necessarily market themselves well, so few people beyond their inner circle recognize them. Some people see thought leadership as a vanity marketing goal.

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Nonprofit Marketing Guide

APRIL 12, 2011

Nonprofit marketing can be an overwhelming job, but it’s one that you can make much easier by using a handful of simple tools, including a Graphic Design Style Guide. You may also choose some “display&# fonts that are only used for big signs, graphic headers, or event invitations, for example. Logo and Name Usage.

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Associations Now

JUNE 21, 2016

Still, associations use them for all sorts of reasons, including to share articles and press releases. I’ve run into thousands of PDFs that serve no purpose other than to echo a press release that could just as easily be a web page. — Ernie Smith (@ErnieSmithAN) June 14, 2016. .

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Nonprofit Marketing Guide

JUNE 7, 2019

Ready for the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising? It’s time for Mixed Links… Here are 10 Instagram Photo Editing Trends Every Marketer Should Know in 2019. Learn How to Write the Best YouTube Descriptions: Tips and Examples. Struggle with focus?

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Nonprofit Marketing Guide

JANUARY 6, 2011

Newsletter and Press Release Ideas for Summer. January is National Hot Tea Month and Oatmeal Month, for example. Get all of our Nonprofit Marketing Guide webinars, live and recorded, plus all of our e-books too, with the Annual All-Access Pass for $465/year. 15 Places to Find Story Ideas for Your Nonprofit Newsletter.

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Nonprofit Marketing Guide

JANUARY 4, 2019

Let’s kick off the end of the first week of 2019 with the best articles, posts, tips, and more from around the world of marketing and fundraising. See 8 of the Best Professional Bio Examples We’ve Ever Seen [+ Bio Templates]. Happy New Year! ENDS TONIGHT! Today is the last day to get the 2019 All-Access Pass for only $499.

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Communications Press Release Social Media Tips 68

Higher Logic

JUNE 30, 2016

How would you adjust a traditional press release approach to be more effective and impactful? Here's an extreme example of how one large company did it badly. You'd be surprised how one word -- "please" -- or one sentence of appreciation or gratitude can do the job, and then you can get on with whatever you need to say.

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Nonprofit Marketing Guide

MARCH 17, 2015

If you work at a health-care nonprofit, for example, having your executive director quoted in a story about a health trend is likely to give you more mileage than a mention about your annual gala. In our next post, I’ll share some examples of groups that do this well — and how you can do the same.

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Associations Now

OCTOBER 17, 2016

The Association of National Advertisers has formed the Alliance for Inclusive and Multicultural Marketing to help marketers create campaigns that will resonate with a more diverse population of consumers. consumer marketplace shifting dramatically, what should marketing look like in the future? With the demographics of the U.S.

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Associations Now

FEBRUARY 14, 2017

“Both long-established Scotch Whisky producers and the new wave of smaller distilleries recognize the enormous value and importance of the high regard our national product is held in around the world,” SCDA Chairman Alan Wolstenholme said in a press release.

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Association Adviser

AUGUST 30, 2016

Hayes and Santo Domingo talked about how to capture valuable data and used real-world examples of how best to share it with your members in this well-attended session. It’s very important to get your marketing, promotion and membership teams involved from day one. Ian Santo-Domingo, Managing Director, Vault Consulting. Promote it.

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CMA Solutions

JULY 21, 2022

Welcome to email marketing. Email marketing has the highest penetration rate than any other marketing channel. There are three important components of every email marketing campaign that you should re-examine to find better results. Email marketing begins and ends with subject lines. According to Statista, 333.2

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Nonprofit Marketing Guide

MARCH 13, 2012

An example of this, that’s more of a suggestion, would be in the case of the American Cancer Society. Luckily, nonprofits are more likely to get links from these types of domains due to the nature of their work as compared to a for profit website.

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CMA Solutions

AUGUST 31, 2022

And that’s the short answer about why video marketing is quickly becoming the norm for businesses. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are.

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Associations Now

OCTOBER 10, 2019

According to “A View From Meeting Planners: Winning Strategies in Destination Marketing,” a recent report by Development Counsellors International, 55 percent of meeting planners surveyed said that dealing with safety and security caused them more stress than any other issue. Here’s a look at three tools worth checking out.

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GrowthZone

MAY 23, 2017

Members of Toastmasters, for example, are trying to improve their speaking skills and may appreciate the practice. press releases, logos on your site, social media promotion, email marketing, etc.). Start with members and affiliates. Also include local leaders, donors, and people who have benefited from your organization.

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Associations Now

JANUARY 3, 2014

If you’re not thinking about how to better serve your market, there’s likely someone else out there who is. “We look forward to developing this event and serving the unique needs of this very important media market.” The post Can You Better Serve Your Tradeshow Market? Please share your story in the comments.

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Associations Now

SEPTEMBER 26, 2014

Content marketing isn’t just a buzz-phrase. You’ve probably been living under a rock if you haven’t heard one of the latest buzz-phrases—content marketing—over the past year or so. And according to a report MCIntl released earlier this week called “ The Business of Storytelling ” [PDF], this needs to change. Called “ 24 Hours.

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