Examples Member Engagement Member Research 
Reid All About it
NOVEMBER 1, 2024
Clowder explains why you need a mobile engagement strategy when deploying a membership app and how that strategy helps you deliver value, build trust, and increase member engagement. Member workplace challenges. Coincidence? Education revenue. Ok, and then what? 1 CAE credit. . More info/register.
Reid All About it
MAY 3, 2019
Amanda Kaiser dispels three myths on why people join associations and reveals the real reason—based on her member research. Learn how to overcome barriers to embracing new technologies and see a real-world example of the impact automation can make. Mapping the Journey to Long-Term Member Engagement. 1 CAE credit.
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Reid All About it
JULY 5, 2024
You’re more likely to attract and keep members with either a combination or tiered membership structure. Explore how data-driven strategies can enhance member engagement, inform strategic decisions, and drive organizational growth. Tony Rossell of Marketing General Inc. thinks the days of one-size-fits-all membership are over.
Smooth The Path
JUNE 4, 2017
Improve new member retention. Grow member engagement. Attract more members. Extend member value. Because of my Crayola marketing training, I always turn to member research first. Understand members well, and the path to the goal will emerge. Increase non-dues revenue. Change the association.
Smooth The Path
JUNE 18, 2019
My first-year member experience lines up with many other new member’s experiences according to member research. Associations tend to have very robust renewal programs, but meager new member onboarding programs. How many emails will new members get? Will someone call each new member too?
Reid All About it
OCTOBER 4, 2024
This member research report from Halmyre Strategies describes the challenges faced by various professions as a new generation enters the workforce , including burnout, work-life balance, client demands, questioning the value of credentials, diversity, and changing workforce roles. Workplace challenges. More info/register.
Reid All About it
JULY 9, 2021
The training of frontline (public-facing) employees has traditionally been the purview of a company’s HR department or, as with alcohol service training, for example, outsourced to a for-profit specializing in that niche. Member engagement. Genevieve Borello, CAE, Senior Manager, Member Engagement, ACTFL.
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