Remove Examples Remove Member Experience Remove Member Research
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Association Brain Food Weekly: 5.3.19

Reid All About it

Amanda Kaiser dispels three myths on why people join associations and reveals the real reason—based on her member research. Learn how to overcome barriers to embracing new technologies and see a real-world example of the impact automation can make. Leverage Data to Drive Member Engagement. 1 CAE credit. Host: Idealware.

Tucson 262
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Association Brain Food: 11.1.24

Reid All About it

Member workplace challenges. This member research report from Halmyre Strategies describes the challenges faced by various professions as a new generation enters the workforce , including burnout, work-life balance, client demands, value of credentials, diversity, and changing workforce roles. Ok, and then what?

Revenue 258
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Association Brain Food: 7.5.24

Reid All About it

You’re more likely to attract and keep members with either a combination or tiered membership structure. Through strategies, AI, real-world examples, interactive discussions, and actionable takeaways, you’ll develop the skills to survive disruption and thrive in the digital age. Do You Trust Your Member Data? 1 CAE credit.

Strategy 270
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When did you last map your member touchpoints?

Optimist Consulting

Understanding how your members and potential members experience your organisation is an important insight in membership development. It is easy to think we know what members are experiencing, but unless you understand and monitor where the organisation ‘touches’ them you won’t truly know what their experience is.

Review 100
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Four ideas from the retail world for your association’s member service

Nimble AMS

Translate this idea to your members by engaging them with special offers and deals on merchandise and programs. For example, when they purchase an item online, offer them a coupon code for a special discount on another related items, such as branded merchandise, or a discount on an upcoming continuing education event.

Discount 133
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Associations and the Network Effect

Smooth The Path

For example, the Florida Society of Association Executives (FSAE) recruited me to speak at this year’s annual conference. I credit the network effect for propelling all of my recent initiatives from speaking, to recruiting quality participants for association industry research, to having clients find me for custom member research.

Florida 76
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Many Organizations Accidentally Ignore New Members

Smooth The Path

My first-year member experience lines up with many other new member’s experiences according to member research. Associations tend to have very robust renewal programs, but meager new member onboarding programs. As you can probably imagine, neither inspired me to renew. How do you do this?