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Member workplace challenges. This memberresearch report from Halmyre Strategies describes the challenges faced by various professions as a new generation enters the workforce , including burnout, work-life balance, client demands, value of credentials, diversity, and changing workforce roles. . – Ok, and then what?
That growth was correlated with associations that have compelling value propositions, embrace innovation, and focus on recruitment. The rebound is likely due to several factors, including a focus on innovative programs and new memberrecruitment, as well as associations successfully communicating their value proposition to members.
For example, the Florida Society of Association Executives (FSAE) recruited me to speak at this year’s annual conference. Networking is one of the top values we provide our members. However, based on overall results from memberresearch, I’m always quick to say that networking is broken.
They also suggest next steps, based on client and for-profit research, for delivering your membership promise, for example, infusing community and connection in everything you do. You’ll nod along as the report describes challenges (especially #2) we’ve put up with for way too long. Which vibe does your association give off?
This memberresearch report from Halmyre Strategies describes the challenges faced by various professions as a new generation enters the workforce , including burnout, work-life balance, client demands, questioning the value of credentials, diversity, and changing workforce roles. . More info/register (ASAE members only).
For example, rather than “Nice to meet you!” But it’s also an underrated way to recruit volunteers, says Jade Anderson on the VolunteerMatch blog. On her Smooth the Path blog, memberresearcher Amanda Kaiser outlines how broken processes can inhibit engagement. say, “Nice to see you!” Is it time for a process audit?
Our data suggest that many associations turn to market research to address this challenge. Our data show that 38% of associations conduct memberresearch annually, and 29% conduct memberresearch at an even greater frequency. The use of research positively correlates with encouraging membership numbers.
Our role is to help members anticipate what’s coming down the road before its right in front of them and to tell the rest of the world the critical role CPAs are playing as business drivers in our state. AA : Do you have any examples? Associations are doing great work to recruit the next generation of leaders.
Typically, these experts conduct memberresearch, develop innovative strategies backed by data insights, and help associations effectively communicate their value. Engagement opportunities should be tailored to the members place in this lifecycle, whether they are: New members: These are first-time, newly recruitedmembers.
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