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Clowder explains why you need a mobile engagement strategy when deploying a membership app and how that strategy helps you deliver value, build trust, and increase member engagement. Education revenue. Member workplace challenges. Ok, and then what? More info/register. . Location: Arlington VA. . – 1 CAE credit.
Amanda Kaiser dispels three myths on why people join associations and reveals the real reason—based on her memberresearch. Learn how to overcome barriers to embracing new technologies and see a real-world example of the impact automation can make. Tips to Extend Your Event’s Reach and Revenue. 1 CAE credit. CAE credit.
It brings in more revenue without any extra expenses. A 5% increase today will result in a significant 60% rise in revenue over a decade. A 5% increase today will result in a significant 60% rise in revenue over a decade. Ensuring that your revenue from dues surpasses the cost of serving your members is essential.
You’re more likely to attract and keep members with either a combination or tiered membership structure. Through strategies, AI, real-world examples, interactive discussions, and actionable takeaways, you’ll develop the skills to survive disruption and thrive in the digital age. Tony Rossell of Marketing General Inc.
This memberresearch report from Halmyre Strategies describes the challenges faced by various professions as a new generation enters the workforce , including burnout, work-life balance, client demands, questioning the value of credentials, diversity, and changing workforce roles. . Workplace challenges. More info/register.
Increase non-dues revenue. Attract more members. Extend member value. Because of my Crayola marketing training, I always turn to memberresearch first. Understand members well, and the path to the goal will emerge. When starting a memberresearch project, there are two possible methodologies to select.
They also suggest next steps, based on client and for-profit research, for delivering your membership promise, for example, infusing community and connection in everything you do. You’ll nod along as the report describes challenges (especially #2) we’ve put up with for way too long. Which vibe does your association give off?
The training of frontline (public-facing) employees has traditionally been the purview of a company’s HR department or, as with alcohol service training, for example, outsourced to a for-profit specializing in that niche. At the Velvet Chainsaw Consulting blog, Sarah Michel thinks they’ve cracked the code on digital networking. Office myth.
Our data suggest that many associations turn to market research to address this challenge. Our data show that 38% of associations conduct memberresearch annually, and 29% conduct memberresearch at an even greater frequency. The use of research positively correlates with encouraging membership numbers.
So, you and your team put a lot of time and effort into creating a meeting that you were sure would drive high attendance numbers given past experiences or even memberresearch. For example, do your events tend to attract federal employees ? “Attendance isn’t as projected.” What other options do you have to promote attendance?
9) Capture the Heart… and Mind: Memberresearch almost always reveals a commitment to the higher association purpose in the decision to join and retain. 9) Capture the Heart… and Mind: Memberresearch almost always reveals a commitment to the higher association purpose in the decision to join and retain.
9) Capture the Heart… and Mind: Memberresearch almost always reveals a commitment to the higher association purpose in the decision to join and retain. 9) Capture the Heart… and Mind: Memberresearch almost always reveals a commitment to the higher association purpose in the decision to join and retain.
9) Capture the Heart… and Mind: Memberresearch almost always reveals a commitment to the higher association purpose in the decision to join and retain. 9) Capture the Heart… and Mind: Memberresearch almost always reveals a commitment to the higher association purpose in the decision to join and retain.
Let’s give a common example. Whether it is for membership dues or for generous donations, associations rely on revenue raised from their supporters to create more engaging and valuable programming. Platforms are constructed to allow other software functionality to be built on it within the same technical framework.
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