Associations Now

AUGUST 28, 2023

The rebound is likely due to several factors, including a focus on innovative programs and new member recruitment, as well as associations successfully communicating their value proposition to members. Here’s a look at some of the strategies and marketing tactics that stood out in the report.

Report 98

Report Recruitment Recruiting Innovation 98

Smooth The Path

AUGUST 30, 2016

Just like – what doesn’t make for a very compelling story but, why does – what doesn’t make for very actionable member insights but why does. Think of all the member research you have done whether it is analyzing the data or conducting surveys. 76% of our members renew but, only 42% of new members renew.

Las Vegas 79

Las Vegas Member Insights Member Research Survey 79

Guilt by Association

AUGUST 17, 2010

Early adopters followed their example, and soon, the growth from seed concept to mainstream was amazingly rapid – three or four years, depending on how you count. Most of us are continually refining our objectives, strategies and technologies. Our members are playing all over the digital landscape. Prioritize and focus.

Strategy 40

Strategy Communications Marketing Chicago 40

Smooth The Path

JUNE 18, 2019

My first-year member experience lines up with many other new member’s experiences according to member research. Associations tend to have very robust renewal programs, but meager new member onboarding programs. Once my year’s membership was up, I didn’t give the association a second thought. How do you do this?

Organization 108

Organization Member Engagement Member Experience Video 108

Associations Now

AUGUST 27, 2018

For example, rather than “Nice to meet you!” And if that strategy fails, well, there’s nothing wrong with being honest. Event Marketer breaks down five strategies for how to bring the technology to your conference. say, “Nice to see you!” Other Links of Note. One way to immerse attendees in your meetings: augmented reality.

Social Media 58

Social Media Recruitment Recruiting Member Research 58

Smooth The Path

OCTOBER 25, 2018

Your most engaged members and your board members may not represent the rest of your members. For example, long-time members love traditional receptions; new members typically hate them. New members need to learn the basics while long-time members get tired of hearing the same old sessions.

Examples 84

Examples Process Member Research Strategy 84

Membership Marketing

JULY 11, 2024

Our data suggest that many associations turn to market research to address this challenge. Our data show that 38% of associations conduct member research annually, and 29% conduct member research at an even greater frequency. The use of research positively correlates with encouraging membership numbers.

Report 40

Report Marketing Member Research Innovation 40

Association Adviser

SEPTEMBER 19, 2016

Our role is to help members anticipate what’s coming down the road before its right in front of them and to tell the rest of the world the critical role CPAs are playing as business drivers in our state. AA : Do you have any examples? AA : What’s the best way to figure out what members need? SW : We do.

Ohio 60

Ohio Innovation millennials Resources 60

Fonteva

AUGUST 15, 2019

Whether you want a specific CRM system or need a customized form builder, software integrations can take your overall tech strategies to the next level but will require potentially complicated steps in between. Let’s give a common example. Data-driven decisions. Benefits for your association’s membership.

Association Software 40

Association Software Software Tools Association Management 40

Sequence Consulting

JANUARY 14, 2025

Reading Time: 4 minutes By: Karin Tracy Simple member engagement strategies such as sending monthly email newsletters and promoting an annual conference still have their place in association management practices. Members will feel understood, and their perceived value of your offerings will grow.

Member Engagement 72

Member Engagement Tips Recruitment Recruiting 72