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In response, meeting planners have continued to increase the number of ways in which they deliver conference materials to attendees,” said Jonny Popp, Omnipress general manager, in a pressrelease. Where Associations Are Succeeding. Supplemental video, which is currently offered by 19 percent of respondents.
college students by Millennial Branding and Internships.com says that may indeed be the case, as respondents said that they are more willing to learn online and that they view the future of learning as more virtual and social media driven. What is your association to attract and engage millennials in your face-to-face or virtual offerings?
Millennials may see the gender gap closing in the workforce, but could the conference be a sign of a continuing disparity among Fortune 500 leaders? People tend to have a poor reaction to the language of pressreleases.” Also: how to connect with a busy person via an introduction email. ” (ht @JuandJo_ ).
. “People love to connect with each other through music, and we’re thrilled to bring some of today’s hottest Country Music artists to Hallmark cards,” said Kelly Reichman, director of Hallmark Licensing, in a pressrelease. Companies are looking for ways to connect with millennials,” Doherty said.
In another example, the Plumbing-Heating-Cooling Contractors Association deployed a multimedia initiative focused on bringing more millennials into the workforce. SHRM also has six other paid summer interns, who work in specific departments.
Two familiar examples from the retail world are Amazon’s “Recommended for You” product selection based on a user’s search history and Netflix’s viewing recommendations. However, the CWT report also points to examples in the consumer travel industry. CWT also thinks big data can be used to even better customize business travel booking.
“What we found in our research is that today’s meeting planners don’t want a sales pitch,” said MCIntl President Michel Couturier in a pressrelease. MCIntl says two things are changing the way planners evaluate destinations: the influx of digitally savvy millennials into the industry and the rise of the “knowledge economy.”
Earlier this year Marriott International unveiled two new initiatives with a dual purpose: to attract more millennial and tech-savvy guests to their properties and to increase guest satisfaction. For example, the Marriott design team can try out new guestroom and meeting space layouts.
Want more eyeballs on your blog and pressrelease? Making it part of a digital ad campaign, for example, allows you to supplement marketing efforts by engaging users for longer in a short time. Gen Z and Millennials are forecasted to drive more than 100 million in online sales in the new year. What’s not to like?
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