This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
When was the last time your association considered its pricing strategy? Without a comprehensive approach to pricing, your organization might run the risk of leaving money on the table or alienating long-term members with drastic changes and sticker shock. Why should associations use pricing discounts? Boosting cash flow.
Rethinking Event-Based Pricing. One of the most common mistakes I see in pricing eLearning is exclusively applying the old one-time registration model. Before setting pricing, it’s critical to understand your market. Consider these models to price your eLearning right. Embrace Continuous Learning. Understand Your Market.
If so, you’ve probably encountered the challenge of how to price those courses. Pricing them too high may deter members from investing. But, pricing them too low will prevent your team from making any meaningful revenue. Pricing Strategy for Training Courses: Subscription vs. One-Time Fee.
Certification pricing. If members complain or inquire about the price of your credentialing programs, follow the lead of the Higher Education Consortium for Student Affairs Certification. They explained the reasoning behind their pricing in a post titled, Is Certification a Money Grab ? Small-staff technology.
As you research new AMS platforms, consider these four factors to inform an accurate price for your next AMS: 1. There are a ton of factors that go into pricing a home. For example, the location, number of bedrooms, lot size, if it’s hurricane grade, etc. The highest tier will often include the best features and functionality.Do
At Pricing for Associations, we have conducted numerous surveys for market research and market testing around value and pricing. If you’re looking to DIY a survey on value and pricing in the next few months, this article is for you. Here are some examples of persona questions worth asking: If they are a member or not.
For example, birth year is more valuable than age, and job function may be more useful than exact titles. For example, analyze three years of event data to optimize registration timing and pricing, or study engagement patterns in specific member segments. Knowing whether someone likes to play golf is probably useless.
In other words, a sponsor’s ROI is subjective in nature, making pricing an inexact science. Pricing methodologies for sponsorship vary greatly. If you’re being charged with updating and optimizing the pricing and effectiveness around your conference’s sponsorships, use these five tips to guide you: Leverage competitive intelligence.
For example, by looking beyond the sales numbers of an individual product and instead considering a market basket analysis (which product sales frequently occur together), you can gain important insights that would have been missed if the analysis stopped at the single product. Is there a correlation with behavior?
These might fall into the following categories: Generate leads and sales Increase brand awareness Strengthen customer relationships and loyalty Give back to the community Network with other local organizations Recruit new employees Boost employee satisfaction For example, lets say your small business is a gym.
Put a price on your content Marcus Sheirdan put it perfectly when he said, “Great content is the best sales tool in the world.” Good examples of paid content that will increase your association’s non-dues revenue include advertising or sponsorships, hosting events and conferences, donations, and subscriptions.
For example, let’s say your association sold two products (Product A and Product B) last year that brought in the same total revenue – $20,000 each. Product A’s price point is $1,000 so you only sold 20 units of that product. However, Product B’s price point is $100, which means you sold 200 units of that product.
Whether you choose to use the inbuilt eCommerce features, as in TopClass LMS , or choose to integrate with the eCommerce features in your AMS, you should be able to easily use coupons, tokens and multiple pricing options to manage content sales from your public and private catalogs, to members and non-members.
For example, one organization worked with the Nimble AMS team and greatly benefited from a dedicated onboarding phase, that emphasized system familiarization. For example, an association worked with the Nimble AMS team to stop development two months before launch to focus solely on system stability.
For example, can the platform help you drive member engagement by offering a persistent home for networking and learning? How does your pricing work? Event technology pricing models vary from provider to provider, and may be based on the number of users, or the number of events.,
Psychological research from Christy Price, published in 2009 described how to engage millennial learners: Make your class multimedia, incorporating more variety and shorter content to allow students to multitask. So it seems that Price is right. How can you ensure your education program provides benefits to members of all ages?
Add Member Value, Don't Discount Dues In a classic supply vs. demand model, the answer to lower demand is to decrease prices. Of course, this doesnt mean you shouldnt reconsider your pricing model to engage and retain members. For example, you might provide them with free membership for the first month of their next year.
For example , even if you lose 50 customers that made up 5% of your revenue per year, you achieved net negative churn if your current customers purchased additional products and services valued at 10% of your annual revenue. For example , let’s say you’re online shopping and you purchase a single area rug. That’s seat expansion.
But if different groups of members use different benefits in identifiable and trackable ways, yes, tiered pricing is a good way to go. What you do is bundle benefits together in ways that you can support based on member use data, adjust the pricing to be favorable, and market to the right members.
Before pushing a product to market, you need to understand who is most likely to buy it, how many people are likely to buy it, and at what price point they will buy it. For example, a used book store might have several audiences, including lower-income individuals looking for deals and book lovers looking for unique or vintage tomes.
Here are five examples of priorities you might find in your association’s strategic plan, along with key points for how community helps. Objection 1: Price. Example: “X platform is cheap/free. Price is always a valid concern – but what you’re proposing is worth the investment. Example: “Our conference is coming up.
Meeting planners can now have translations into many languages for less than the price of hiring even a single human interpreter. Learn pricing strategies, risk management tips and how to embrace change for the better. – The Key to Financial Sustainability Is Pricing. Tue 2/9 at 12 p.m. – 1 CMP credit. More info/register.
Another brand is always offering what they want at a better price or a more convenient time. An example of passive loyalty is automobile insurance. When e-learning is merely a commodity and all offerings seem the same, customers make decisions based on price and other convenience factors. Customers have choices.
We don't bar anyone from joining the fun, and the only barrier may (or may not) be a ticket price or alcohol-related restrictions around age. When we do price our events, we make sure they're affordable for our demographic and right along with our competitors’ prices. Copy should be honest about what your event is about.
From optimizing member engagement to streamlining operations, we’ll explore real-world examples of how enhanced data governance strategies lead to tangible improvements in business outcomes. Pricing in a Post-Pandemic World: Maximizing Revenue Learn methods for assessing price sensitivity and willingness to pay.
For example, you may offer training to your members at your annual conference, or at a series of smaller regional events in local hotels, where the sessions will be recorded and distributed to attendees after the event. Display conference details and tiered pricing in LMS catalog. How do you Manage Learning at your Events?
Another thing to consider when you’re determining who should have licenses is that some software vendors offer bulk pricing for purchasing more licenses up front. On the flip side, if you decide to start with a smaller number of licenses and then add more licenses later, those later licenses might be at the original list price.
Although written for event platform Hopin users, many of these virtual event tips apply to any platform, for example, developing an attendee video guide and holding screen. Sponsorship and Pricing Methods for Virtual Events. Presenter: Dr. Michael Tatonetti, Certified Pricing Professional and CAE. Virtual event tips.
Virtual conference pricing. The changes made by the American Society for Nutrition to their pricing model are worth noting. Learn about the ramifications of burnout and hear about resources, examples and tips on what association executives can do to extinguish these burnout fires. Quick hits. 1 CAE credit. More info/register.
That means they have to know how to determine the best pricing for attracting and converting prospective customers while maintaining—or, better yet, maximizing—revenue levels. Then, with the massive and quick move to online education during COVID, learner expectations around price and value shifted dramatically. Please subscribe!
Don’t assume the membership tiers and pricing that always worked will continue to work for everyone. Become an inclusive association by having membership tiers that offer something valuable for everyone in your target audience at a price they can afford. Many of us have changed how we work, socialize, learn, and shop.
This could also allow for some more flexible pricing (for example, paying per session instead of for the entire conference) which may allow more people to attend and increase your overall revenue at the end of the day. . How Do I Price It? . The age-old question!
For example, EventMobi lets exhibitors and sponsors: Snag lead data right on the event floor, qualifying conversations live Use the Exhibitor Dashboard to view detailed analytics Export lead data to add to their CRM Enter leads manually if a lead doesn’t have a badge Secure all data with cloud connectivity – no data loss here!
In my last post, I suggested creating a flexible membership model with a range of tiers and pricing that appeal to the different segments of your target audience. A member who works for a non-member company can talk about the benefits of membership with colleagues—an example of word-of-mouth marketing. . #2. Common Membership Tiers.
According to the organization: “We offer tickets at different prices to allow participants to support Burning Man at the price level which is most appropriate for them. In terms of finances, we don't always have the flexibility to change or lower our membership fees or product pricing. Each member has something unique to offer.
For example, they could assist with the search for a learning management system or consult on the pricing of your courses. A consultant can create a roadmap to reach your goals from your eLearning pricing strategy, to the content you’ll provide, to how you’ll market those offerings. Converting courses to new formats.
Even “traditional” millionaires have jumped onto the online course bandwagon, for example, author Seth Godin’s AltMBA program and author Marie Forleo’s B-School. For example, your MVP could be a three-week mini-course instead of the usual ten-week course. Segment by price sensitivity too. Outsource your weaknesses.
The weekly list of free educational events and resources for the association community… Virtual conference pricing. WBT Systems describes the different factors you need to consider when pricing a virtual conference , and right at the top they say, “Your virtual conference should not be free.”. Virtual conference FOMO.
Let’s use an everyday (albeit a little extreme) example: the battle over minimum wage. Politics aside, this was the solution that McDonald’s came to in order to still give the customer what they want, without having to raise prices to pay human workers more money in wages. Another example is home automation.
For example, a strong integration lets members interact in your online community then pay dues in your AMS without feeling like they’re switching systems. At the most basic level, the number of people using software can affect pricing. It may be better to look for a platform with strong integrations.
They warn, “We are already paying the price in greater risk aversion among writers, artists, and journalists who fear for their livelihoods if they depart from the consensus, or even lack sufficient zeal in agreement.” Revenue and Pricing Strategies for Virtual Events. Tue 7/14 at 12 p.m. More info/register. Host: Gather Voices.
Here are six effective ways to get past the price barrier and encourage more members to join your association: Offer budget-friendly payment options. Price can be a barrier to joining – especially for those early in their careers and those between jobs. For example, offer discounted memberships for: Students. Provide discounts.
Paid ads: Online advertising—for example, Google, LinkedIn, and Facebook—gives you the ability to target specific demographic and interest groups. Competing on price is a race to the bottom, so that better not be it. Problem: Price. You priced it wrong—either too low so you’re in the red or too high and no one’s biting.
When you’re in the demo process, make sure to ask your sales team for examples of how customer support has solved issues for existing customers. For example, EventMobi is nonprofit event software that’s built to help your staff run annual conferences, ongoing workshops & webinars, and host an online community. rating on Capterra.
We organize all of the trending information in your field so you don't have to. Join 57,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content