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However, while nonprofits that sell products and services can make more than enough revenue to sustain themselves, undertaking commercial affairs comes with several considerations. Audience Demand A successful business sells the products and services its customers want. Craft relevant marketing materials. Customer reward options.
A post titled “Sharing a Beer” is always going to catch my eye, especially when written by James Young of Product Community. She shares three questions to help you declutter your media and other non-dues revenue products before adding anything new. I’m happy to feature it as long as it’s not too product-centric. Good humans.
Have conversations with volunteers and staff about how you can all set an example for others. This course describes immediate steps and long-term strategies that will help your association attract more website traffic by improving your ranking with Google, Bing, and other search engines. Product development. Microlearning.
Impexium dives deep into proven strategies for membership renewals. The latest research report from Halmyre Strategies describes emerging challenges as a new generation enters the workforce : burnout, retention, customer demands, declining value of credentials, and changing roles. Membership renewals. Next-gen workplace challenges.
Its not a product or a transaction When you join an association, you are making the decision to be a part of a community You are making a statement to the world about who you are and whats important to you. How well does your membership strategy and marketing align with her assertion? Membership is a relationship. AIs impact.
Im happy to feature it as long as its not product-centric. Fri 2/21 at 11 a.m.* – A Match Made in Heaven: How Event Surveys Transform Feedback into Your Events Learn how to pair the power of event data with proven survey strategies to deliver exceptional experiences for both attendees and exhibitors. Fri 2/21 at 1 p.m.
For example, only a quarter of event planners are “innovators” who “are constantly evolving their event designs.” I’m happy to feature it as long as it’s not too product-centric. Host: UST Education Speaker: Bill Conforti, SVP of Strategy and Solutions, Association Analytics Wed 11/13 at 12 p.m. – Attendee value. 1 CAE credit.
In this post, we’ll explore three strategies you can use to ensure you’re making the right moves for more meaningful member engagement. You’ll come away with specific examples from the team at the International Association of Exhibitions and Events (IAEE) that you can use to inform your own strategy.
Mobile engagement strategy. Clowder explains why you need a mobile engagement strategy when deploying a membership app and how that strategy helps you deliver value, build trust, and increase member engagement. Why do content strategies fail —and what can you do about it? Coincidence? Education revenue. Content marketing.
The decisions of B2B buyersprospective customers/clients or association membersare driven more by emotional factors, such as trust and likeability, than product features. It covers strategy, tactics, technology, AI and more in a post, not a download. Content strategy. Purchasing decisions. AMS request for proposals (RFP).
When was the last time your association considered its pricing strategy? As you rethink your pricing strategy, youll want to evaluate using pricing discounts as a helpful tool in attracting new members to your association, increasing overall traffic, building member loyalty, and selling large quantities of products.
For example, let’s say your association sold two products (Product A and Product B) last year that brought in the same total revenue – $20,000 each. Product A’s price point is $1,000 so you only sold 20 units of that product. How much time and resources go into keeping each product updated and relevant?
Using data in your content strategy will help you identify what content members value most, what isn’t resonating and what needs to be tweaked. Let’s use course registration as an example. Use data to help build your content strategy. For example, content for teachers or content for principals. If it does, great!
Upon Martha’s additional leadership, I ended my productive session to help her. Later, I had the opportunity to consider how her innate skill translated into our association strategy environment. Consider some of the following questions and their relevance to strategy if you are Santa. Because, of course, I did.
I’ll be happy to feature it as long as it’s not too product centric. Get an overview of terms and technology concepts having to do with LMS-AMS integrations, discuss the important end-user and association staff benefits—and potential pitfalls—of LMS-AMS integrations, and see live examples of LMS-AMS integrations. 1 CAE credit.
Use your new crystal ball to help build your mid- and end-of-year strategies. Mid-year strategies – use your new predictive categories to adjust your engagement strategies throughout the year. For example, tailor activities for members in the “May or May Not Renew” category based on key renewal factors.
Let’s take a look at how your association can use your AMS to engage and provide for your members with these five strategies: Create comprehensive member profiles. It’s awesome that members can self-serve by updating their own information in their online community profile (for example, a name change, title change, etc.).
Two common strategies for collaboration are partnerships and sponsorships. Partnership Examples: Co-hosting an Industry Event: Two organizations collaborate to organize a conference, combining their networks and expertise to attract a larger audience.
This often overlooked and sometimes under-appreciated department uses data to drive strategy, best practices to guide training, and technology to hack success. Depending on organizational maturity, sales ops managers can assume leadership over the following processes/areas: Generate data-driven insight and forecasts for strategy planning.
When your goals are focused on the future, you need sustainable fundraising strategies that help you consistently progress toward these objectives. For example, you may host your annual spring festival fundraiser where you also sell flower bulbs to earn extra funds. Create a fundraising plan. Focus on donor retention.
I’ll be happy to feature it as long as it’s not too product centric. Guest: Ron Hetrick, Development of Staffing Product at Emsi Data. Presenters: Michelle Schweitz, Marketing Manager, and Tirrah Switzer, Senior Product Marketing Manager, Community Brands. More info/register. Fri 6/18 at 12 p.m. – EventTech Chat.
Association strategies. They suggest seven strategies that will position your association to deliver value , and preserve and strengthen member and customer engagement and loyalty. What deer hunting taught me about strategy. I’ll be happy to feature it as long as it’s not too product centric. Quick hits. Tue 2/9 at 2 p.m.
I could have ignored the chat but people were sharing useful stories, examples and advice there. Exhibitors were psyched about the numbers, so provide free education for members—or a decent selection of education, for example, keynotes, game changers and basic-level sessions. Gary Cooper, Diversity Product Manager @ Amazon.
We’ll show you 11 examples of the best association websites, plus a look at high quality association event websites! We have a couple great examples of event websites below!) Exclusive spaces can help you build an online community—which is one of the top association member engagement strategies ! Looking for inspiration?
This localized strategy also enables greater hands-on involvement, including the opportunity for in-person strategy sessions. Known as the 30-Mile Loyalty Strategy, this approach helps businesses cultivate client delight and build lasting connections within their local community. They engage more with these familiar companies.
Pandemic engagement strategies. MemberSuite identifies five strategies for engaging members during this next phase of the pandemic crisis : content, education, community, volunteering and causes. Virtual event sponsorship example. 5 virtual conference pricing strategies. Lindsay Arell, Principal, Honeycomb Strategies.
With 92% of users rating four or five stars, Higher Logic Online Community has the largest market presence and highest customer satisfaction rating among products in Online Community Management. 94% of users believe the product is headed in the right direction, and 89% of users said they would recommend Higher Logic Online Community.
For example, #YourAssociationNameGivingTuesday or #GivingTuesdayEducators. Deciding on a social media strategy before the event will help you appropriately prime your member donors for your fundraising campaign. Try using giveaways like t-shirts, swag bags, and other products related to your GivingTuesday campaign to generate interest.
I’ll be happy to feature it as long as it’s not too product-centric. Learning Strategies for Virtual Events. Hear about the anatomy of a virtual event and examples of how associations have increased the interactivity of online experiences that will ultimately improve online learning forever. Tue 9/22 at 12 p.m.
Tip: Sign up for Higher Logic's Super Series to see examples of virtual events as well as learn how to bring more engagement to your organization. For a sponsored webinar, you don’t have to talk just about the product or service they provide.
Of course, you know they have a good answer, which they share in their latest post along with examples of how two associations use chapter benchmarking data to spark change. I’ll be happy to feature it as long as it’s not too product centric. Presenters: Tyler Nelson, Director of Product, Array. Benchmarking chapter data.
Now, he's head of Structure3C, a community strategy firm. How Kristina is movin’ and shakin’ in the community industry: Kristina has spearheaded and grown the customer community movement at Jama Software, a SaaS company offering product development software. Follow Bill on LinkedIn. Matt Lawson. Follow Heather on LinkedIn.
Although written for event platform Hopin users, many of these virtual event tips apply to any platform, for example, developing an attendee video guide and holding screen. I’ll be happy to feature it as long as it’s not too product-centric. – Event Marketing Strategies for Virtual and Hybrid Events. Virtual event tips.
In this blog, we’ll outline our top three strategies to elevate your impact this year, along with ways to make small, easy changes that lead to large, impactful results. They simply observe what customers are shopping for to help inform the products and services they see in the future, giving weight to things viewed or searched more often.
Ideally, you have one central digital hub where customers can access your knowledge base, ask staff and other customers questions, share product feedback, post questions, submit tickets, and more. Some customers simply need advice on best practices for your product or tips for their use case. It’s hard to be the best at everything.
MemberSuite provides examples of these metrics and explains how to use them to spot opportunities as well as problem areas that need improvement. I’ll be happy to feature it as long as it’s not product-centric. Hear real-world examples of business leaders and brands that understand the secret of actionable communication.
Sarah Sladek’s new book MemberShift: Why Members Leave and the Strategies Proven to Bring Them Back challenges associations to get out of their comfort zones to create meaningful change that re-engages members and improves their organizations. The post Strategies for Overcoming Member Disengagement appeared first on Associations Now.
These might fall into the following categories: Generate leads and sales Increase brand awareness Strengthen customer relationships and loyalty Give back to the community Network with other local organizations Recruit new employees Boost employee satisfaction For example, lets say your small business is a gym. Choose the right type of event.
WBT Systems describes nine virtual event strategies that minimize Zoom fatigue. In another article for AMP, Ronn Levine spoke to Gina Joseph, vice president of strategy and partnerships for VentureBeat, about their annual GameBeat Summit in April. I’ll be happy to feature it as long as it’s not too product-centric. 1 CMP credit.
To help you maximize in-kind donations for your nonprofit, this guide will cover the top strategies for streamlining your in-kind gift process. According to Jitasa, in-kind donations are contributions of products or services that companies and businesses give to a nonprofit instead of a cash contribution. What are in-kind donations?
TopClass LMS explains how it works and shares examples of associations doing this now. In Nimble AMS’ AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy. Decline of trust. Co-mentors.
They identify six common mobile engagement strategies and share tactics for implementing them. Nimble’s AI success kit includes four useful resources: two 30-minute webinar recordings about AI for associations , plus an introduction to AI for associations and a guide to developing an AI strategy. Membership app adoption. to 1:30 p.m.
TopClass LMS also discusses factors that limit participation and strategies to improve your volunteer recruitment and retention efforts. Two-thirds of associations plan to develop new products/services, yet only one-third plan to hire more staff. I’m happy to feature it as long as it’s not too product-centric. 1 CAE credit.
Here’s an example of how a hybrid event would work: An industry conference could set up an eLearning web platform to create an omnichannel, immersive digital experience for distributing live broadcasts and on-demand content. Drive marketing strategy. How do hybrid events improve event data? Integrating and using the data.
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