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What Makes Lyft Different

Higher Logic

In many ways, Uber and Lyft are the same, and their products and strategies are so streamlined, they can’t do much to differentiate themselves. It’s a great example of a shift that happens in many growing communities -- you may start a community with certain intentions only to find out that your members feel differently.

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Association Brain Food Weekly: 1.17.20

Reid All About it

I like looking outside the association world for examples of communities that deliver value to their constituency. This pasta al limone from Bon Appetit reminds me of a dish I had for lunch one day in a restaurant in the North Beach neighborhood of San Francisco. New Year, New Digital Strategy (Coffee Talk, Alexandria VA).

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Put Members in the Spotlight as Meeting Storytellers

Associations Now

Some specific tools, distribution channels, and strategies will help you put them in the spotlight. You may want to consider a few simple storytelling strategies to create evergreen content featuring your members that will last well beyond the meeting. How does this strategy help support your association’s goals?

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Defining Your Niche Is an Essential Part of Your Content Strategy

Nonprofit Marketing Guide

For example, an animal shelter’s keywords might include words like Lost Pet, Find Pet, Dog Care, Cat Care , and Puppy Training. For example, add a geographic element, such as “Free Food in San Francisco” or a participant/supporter element, like “Puppy Training for Families with Children.”.

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Trusting community organizers to build a multiracial democracy

Candid

It requires a long-term strategy so that an ecosystem of organizations—with specialists in communications, legal support, and policy research—can work together to build a broad base of support. A number of funders, including The California Endowment, Evelyn and Walter Haas Jr.

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See You at NTC 2012 in San Francisco Next Week!

Beth Kanter

Next week should be officially be named “Nonprofit Techie Week” in San Francisco! Are you intrigued by infographics and how they could improve your communication strategy? Exciting examples: What are some great examples from nonprofits? Flickr Photo by Star Dust. What are the go-to tools?

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Better Connected: Engaging Virtual Meeting Attendees

Associations Now

At Google’s I/O developer conference , which took place in May in San Francisco, the organizers boosted their efforts to engage the event’s global audience, known as Google I/O Extended. Working with iCohere, the group was able to come up with a successful strategy for engaging its largely international membership.