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How to Emulate the Word-of-Mouth Marketing Success of USF’s Popular DEI Certificate Program

WBT Systems

In early 2021, I saw dozens of my LinkedIn connections share information about attending a diversity, equity, and inclusion (DEI) online certificate program from the University of South Florida (USF). What I didn’…

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Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. You most likely use email marketing to 1) communicate with your members, and 2) engage your members.

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Association Brain Food: 10.11.24

Reid All About it

Sponsors have many options for their marketing dollars, including their own webinars, events, and blog posts. Video marketing. Whether you’re in marketing, communications, technology, or another department, this event is designed to provide you with actionable knowledge and networking opportunities. Sponsorships. Good humans.

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Association Brain Food: 2.28.25

Reid All About it

The Nonprofit Marketing Summit Join us to uncover the core principles that have driven nonprofit success for decades, and dive into the latest innovative technologies to equip your organization with the tools to thrive in 2025. 1 CAE credit. More info/register. Pineda, CEO & Chief Troublemaker, Matrix Group International, Inc.

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The 3 Best Data Points to Grab from Your AMS for Marketing Automation Campaigns

Higher Logic

An AMS is a treasure trove of valuable data, so we often think: why not grab everything we can for our marketing campaigns? How do we know which AMS data points will be the most useful and effective to tap for our marketing campaigns? The Florida Association of Insurance Agents did this and saw a 201% increase in email engagement.

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Informa Markets launches South Florida Ventures, with Ken McAvoy at the helm

Event Industry News

Informa Markets has announced the formal launch of South Florida Ventures, a regionally-focused market that serves a wide variety of luxury industries: Art, Beauty, Boating, and Yachting. Randy Field will join him as VP of Marketing for South Florida Ventures. Lauderdale Boat Show alone generated $1.3

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[Infographic] The Power of Audience Segmentation

Higher Logic

Good marketing delivers relevant content. Great marketing delivers personalized, timely content to the right people. Did you know 77 percent of email marketing ROI comes from segmented, targeted, and triggered campaigns? Still, 42 percent of marketers don’t segment and only four percent segment with multiple data types.

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