Association Adviser

SEPTEMBER 22, 2016

Attracting millennials to your association requires thinking about the different life stages they are living through – and marketing to them appropriately. A lot of articles out there dispense quick advice about how to attract millennials to your association’s membership: reach them on social media! Younger vs. Older Millennials.

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Association Adviser

APRIL 15, 2014

We Can’t All Blame Ourselves: Why Millennials Need to Pull Their Own Weight. Regardless of change and differences in generation styles, there are areas where it’s still appropriate to expect Millennials to conform to traditional ethics and hard work. Bill Mickey. Melissa Harrison. XYZ University.

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Associations Now

JUNE 27, 2017

While Univision doesn’t share the taste for tenacious legal battles that Gawker did, you could look at its work on the millennial-focused TV network and website Fusion and see some direct parallels there. A great example of the latter that I can point to is TechHelpline, a service of Florida Realtors.

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Reid All About it

JUNE 17, 2016

By creating detailed personas, precise segments, and dead-on messaging, you’ll have better appeals, greater ROI, and increased revenue. – Closing the Millennials Membership Gap: How to Drive Membership with Freemiums and Sticky Membership . Learn what your association can do to meet these demands while still generating revenue.

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