Event Industry News

AUGUST 5, 2019

PCMA has announced Bruce MacMillan, an experienced leader in the global business event industry, is joining as chief marketing officer, effective 2 nd September. He will lead PCMA’s marketing, events and print and digital teams, which include Convene magazine. He developed and led Vancouver, B.C.’s

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Reid All About it

JUNE 14, 2019

Why Content Marketing Is Key in B2B Lead Generation Efforts. Learn how to create a content marketing strategy that generates qualified leads for your organization. Find out how to assess your current content marketing strategy and identify what you need, how to create content, and how to measure its success. More info/register.

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Association Adviser

SEPTEMBER 21, 2016

Whether you need to adapt to a changing market, innovate your programs, engage new volunteers or develop new activities to advance your mission, your success requires changing the mindsets and behaviors of your team. Change Leadership. . This requires leadership. . Jennifer Blenkle, Frameworks. Sounds simple enough, right?

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Associations Now

JUNE 27, 2013

Also: leadership lessons from Texas Sen. Having members broken out by engagement segment will give us a marketing advantage because now we can thank and reward those who are really engaged and encourage those who are not,” Morrison writes on his blog. Why you shouldn’t treat all your members the same. Wendy Davis’ 11-hour filibuster.

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