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What do FortWorth, Birmingham, Dubai, Denver and Atlanta have in common? Yet a mobile strategy eludes most associations. All advertise in the first few pages of the July/August edition of Associations Now magazine as locations for your next association meeting. And it’s not just webinars and websites anymore.
Central (networking at 8:30 a.m.) – Dallas FortWorth Association Executives Association Day. Session topics include: websites, gamification and polling, data strategies, conference social media ambassadors, virtual events, cybersecurity, working with IT vendors, technology trends, plus roundtable discussions. Conference.
Learn how to create a content marketing strategy that generates qualified leads for your organization. Find out how to assess your current content marketing strategy and identify what you need, how to create content, and how to measure its success. Host: Dallas-FortWorth Association Executives (DFWAE). Wed 6/19 at 2 p.m.
There was a great energy throughout the event,” said Bob Jameson, president and CEO of the FortWorth Convention & Visitors Bureau. Sarah Sain is a senior content strategy and development manager with Naylor Association Solutions who works exclusively with allied societies, including TSAE, and meeting professional organizations.
So far, six local affiliates have been announced in Austin, Texas; Birmingham, Alabama; Detroit; Tulsa, Oklahoma; Dallas-FortWorth; and the Piedmont region of North Carolina. The strategy reflects a significant shift from the way PEN America used to operate, says Director of Membership Rebecca Werner.
MacMillan, currently CEO of Visit DFW, a consumer content marketing venture for tourism stakeholders in the Dallas-FortWorth area, will be responsible for PCMA’s global brand development and marketing strategies. . He will lead PCMA’s marketing, events and print and digital teams, which include Convene magazine.
It is a part of the Texas Society of Association Executives’ CEO Strategies series sponsored by the FortWorth CVB. This article originally appeared in the September/October 2016 issue of Association Leadership.
We’ll cover strategies related to events, special promotions, marketing, and leveraging your existing members. Who does it well: The Financial Planning Association of Dallas/FortWorth offers a $100 discount for new members who use a promo code. Create a Word-of-Mouth Marketing Strategy. Offer a Trial Membership.
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