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Association Brain Food: 8.25.23

Reid All About it

TopClass LMS highlights findings from MGI’s 2023 Membership Marketing Benchmarking Report that they think will interest association education teams. Gen Z and millennials. Another report to add to your reading list is Deloitte’s 2023 Gen Z and Millennial survey. Marketing to younger generations. Conference planning.

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Technology in the Workplace: Merging Boomers and Millennials

Achurch

Millennials were the first wave of technologists, but many people from Gen Z are also entering the workforce. For as much as Millennials and Gen Z has to teach Gen X and Boomers about new technology, they also want to be guided in their professional development. Encourage your office to be more collaborative in their knowledge sharing.

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Association Brain Food Weekly: 5.16.16

Reid All About it

What are some guidelines for navigating affinity programs and partnerships? Speaker: Amanda Myers, Director of Product Marketing, Abila. – How to Move Past the “Millennial” Conversation & Actually Change Your Association. Host: ASAE Marketing Council Section. Participate live or view the recording. Host: Abila.

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Association Brain Food Weekly: 3.9.18

Reid All About it

If a competitor beat you to a new market opportunity or disrupted your business model, know you’re in good company. Learn how to best navigate this space and hear tips for developing speaker contracts, guidelines for streaming music and insights into the nuances of medical digital events. Your Event Marketing Survival Guide.

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Key Takeaways Association Marketers Need to Know from ASAE’s 2017 #MMCCon

Association Adviser

There were many great education sessions at ASAE’s 2017 Membership, Marketing & Communications (MM&C) Conference, held earlier this month in Washington, D.C. This year’s event focused on the challenges faced by association marketing professionals and provided tips, trends and programs to help move marketers forward.

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Why Your Donation Payment Process Reflects Your Brand

Achieve

Transparency is the leading value millennial donors look for when seeking a nonprofit to support. Millennial donors. To better understand how your donation payment processor can continue building trust between millennials and your brand, this article will walk through the following topics: The importance of transparency .

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Association Brain Food Weekly: 2.22.19

Reid All About it

Many of yesterday’s young members, the Millennials, have grown in their careers and in their understanding of the value association membership provides. Hear about tips for creating a business case your board will support, and guidelines for measuring results. Nick Ruffin, CAE, President & CEO, AMR Management Services.