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Artificial Intelligence (AI) is reshaping industries across the globe, and associations are no exception. As members expect more personalized and meaningful interactions, AI offers a transformative solution to customize engagement at scale. The result?
Impexium explains how to increase your association’s sponsorship revenue with a new relationship-based and expertise-focused approach to corporate partners. Sherry Budziak at.orgSource talked with Tom Morrison, CEO of the Metal Treating Institute, about how his organization respects tradition while embracing innovation and change.
eLearningDOC explains why microlearning is an ideal learning format for busy professionals and how to add it to your associations education portfolio. Ive got a couple of ideas: industry jump-start courses and early-career microcredentials/digital badges. Liz Willits , Content Phenom How to raise readers, in 35 steps.
In the association world, memberengagement is always a top priority – but it’s not always a successful endeavor. Most associations don’t have an easy way to measure memberengagement across all their different systems and touch points.
So much has changed over the past year: how we do business, how we work, where we work, how we live, and even what we value. You’re probably already seeing how these societal, workplace and behavioral changes affect memberengagement—sometimes for the better and sometimes for the worse.
During the MemberEngagement Labs with Impexium , 478 association leaders shared their insights on everything from new memberengagement to volunteer engagement. We learned which member segments were the most difficult to engage (new members followed by prospective members.)
But attendees have become more intentional with how they spend their time, requiring associations to craft even more memorable experiences that motivate participation. The good news is that the right event technology can empower you to deliver better event experiences, increase memberengagement , and achieve your overall objectives.
When done right, it’s a win-win: your members get value, and you create a stronger, more vibrant association. In this article, you’ll learn how to set clear goals , pick the right tools, and create a thriving online space your members will love. Giving them ownership can increase engagement. So where do you even start?
Freeman released a survey report describing how Gen Z professionals view live events , how their feelings compare with those of their older peers, and how event marketers can apply the insights to better reach this group. GrowthZone explains how to drive members to your community platform. Online community.
Nominate yourself or a woman who works in the association industry for an award in one of three categories: technology leader, innovation, or technology champion. Hmm, that’s what my industry partner clients do. They explain how associations can address these issues and meet the changing needs of industry professionals.
But did you know that you can also empower your association volunteers to boost memberengagement? Here’s how to start transforming your memberengagement strategy by mobilizing your volunteers. . Are you looking for tips to prepare your memberengagement strategy for 2023? Online community.
Insight Guide is conducting research on industry suppliers’ engagement with associations. New memberengagement. Don’t leave your new members hanging. Amanda Kaiser points out moments when new members might feel ignored or ghosted. Wallace Stevens Survey. Ted Gioia A totally on brand 404 page.
Brain Food readers can earn up to 10 CAE credits by attending Association Academys popular Association Member Growth Certificate Course.Over 1,000 association exec alums have already learned how to conduct research, develop relevant benefits, establish member content gates, improve recruitment and retention campaigns, and grow membership.
To ensure your members and customers are only passing around positive comments, she offers advice on making sure your member service is in tip-top shape. Snacks How to reconceive your association’s magazine as a strategic content asset. Hear how associations can harness AI for growth, innovation, and long-term success.
In fact, Marketing General revealed that 48 percent of associations say participation in their mentoring program has increased—a clear indicator that members are seeking this benefit. Your association’s goals might be to advance your industry and/or empower professionals within your industry.
You can communicate all the benefits of your association in a layered way that doesn’t overwhelm them , encouraging them toward deeper participation in your community, where members are already networking, connecting, and collaborating. Read more: How to Improve First-Year Member Retention. Create Calls to Action.
So, before you customize, consider how your AMS platform can meet your need s out-of- the -box. Many AMS projects suffer from poorly managed expectations causing financial strain, operational disruptions, and weakened memberengagement.
To innovate, grow, and offer more value to your members , you must make a comprehensive plan for the future. We’ll cover the core elements of a successful long-term strategy and walk through top tips to boost your association’s memberengagement , keep you motivated, and empower you to achieve your goals.
Memberengagement is the #1 way to make sure your members recognize the value they get from your association. The best association memberengagement strategies guide them to participate in the right programs and leave them feeling valued—which makes them significantly more likely to renew! The solution?
With proper practice, your organization can leverage your virtual community to drive engagement, boost retention, and attract new members. . Keep reading for three key tips to improve the member experience with your online community platform. How to drive memberengagement and loyalty through your online community.
To innovate, grow, and offer more value to your members , you must make a comprehensive plan for the future. Well cover the core elements of a successful long-term strategy and walk through top tips to boost your associations memberengagement , keep you motivated, and empower you to achieve your goals.
eLearningDOC explains why microlearning is an ideal learning format for busy professionals and how to add it to your association’s education portfolio. Amanda Kaiser lays out five steps for creating a community culture that gives members the “These are my people!” Microlearning. Community culture. More info/register.
Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep membersengaged and revenues high. Check out these six ideas for creating engaging webinars that deliver a valuable experience to your association’s members: Create Educational Opportunities.
Read on for tips and insights about why and how to deliver the professional learning experiences your members want. By offering excellent continuing education opportunities for your members, you can stand out as a leading career growth resource for your members.
Mary Kate Cunningham at ASAE explains what association professionals, volunteer leaders and industry partners need to know about this looming tax reform threat to associations. Candace Vanderpoel at McKinley Advisors explains what low response rates on member surveys mean and how to improve them. Purchasing decisions.
Virtual event and community platforms give you the chance to eavesdrop on what your members and others in your market are talking about. Check out the infographic Gravitate Solutions put together with virtual event data compiled from three industry benchmark reports. How to Go Virtual (While Still Creating an Engaging Experience).
It comes from a group of legal vendors who met late last year “to explore the current state of legal industry conferences and discuss ways they might partner with conference organizers to build a better experience for all.” I imagine the suppliers in your industry would say the same things, but why don’t you ask them? Hybrid events.
Mary Byers explains why you need one (at least) and what questions will help you identify your competitive advantage overall and for different member segments. They explain how to extend the life of your webinars while expanding your associations educational portfolio. Find out how the 2025 trends compare to 2024s.
To truly thrive in this environment, associations must focus on building a digital-first culture , where digital thinking is embedded into every aspect of the organization, from memberengagement to decision-making and operations. A digital-first culture is more than just using the latest tools and platforms.
Ways to ask: Get members to update their profiles, send an email to gather their feedback, or collect information at in-person events like what sessions they attend. Ways to observe : Keep track of purchases, follow member-generated content like community posts, or track what content and individuals membersengage with.
Our recent.orgSource Digital Trends Survey reveals several key gaps in how associations are currently using technology to meet member needs and adapt to industry shifts. Thats why we specialize in helping associations build digital strategies that address inefficiencies, improve memberengagement, and leverage data for growth.
He’s spot on, but, thankfully, provides advice on how to overcome these challenges. Some quick hits before we get to next week’s free webinars: 5 content strategies for niche B2B industries. Tue 1/22 at 2 p.m.* – Eruption Not Disruption: How to Bulletproof Your Association and Attract More Members & Employees (Association Chat).
How the pandemic put a magnifying glass on sponsorships. How to run a Zoom cocktail party—and have better classes, conferences, and meetings too. Fri 6/26 at 1 p.m.* – How to Go Virtual (While Still Creating an Engaging Experience). Hear about some major considerations for online engagement. How do we guide them?
As we head into 2023 with excitement and enthusiasm, we reflect back fondly on 2022 as a year of important and successful investments from Association Analytics (A2) to the association community covering everything from analytics webinars, industry partnerships, evolving product features, great employees and significant focus on customer success.
This article explores why digital transformation is vital and how taking proactive steps today can ensure your associations success tomorrow. Technology Drives MemberEngagement Modern members expect the same seamless, personalized experiences they enjoy with online retailers or streaming services.
It’s pretty much impossible to renew a disengaged member, says Fíonta. Their useful advice on memberengagement and renewal is bound to increase your association’s retention rate. Industry partner trouble. Memberengagement. To understand and get close to your members, follow marketing technology trends.
Cimatri is inviting associations to participate in their State of IT Security in the Association Industry survey. The only thing constant in our industry is change. How to Go Virtual (While Still Creating an Engaging Experience). Hear about some major considerations for online engagement. IT security. 1 CMP credit.
Wondering how to get in the mindset of a young professional in today’s world? Strategist, and Tara Pawlak, Community Brands Director of Marketing, shared top strategies that associations are using to grow their young professional membership, including: Young member priorities, like job opportunities and professional development.
Here’s what else we know : You can reach and retain younger members by exceeding their expectations with a customized member experience that meets them where they are in their careers, and positions you to grow together. Not to mention, this data will help guide your decisions as strategize to improve your ability to meet member needs.
How to Align with Your Board and Executive Team's Priorities. New Member Acquisition. The goal: Every year, bringing in new members is likely to be on your association’s list. Where community fits in: Be your industry’s thought leader. Communities are a great way to promote your association’s status in the industry.
When you develop quality thought leadership content, you position yourself as an industry leader in insights and information. Both members and non-members will recognize the value of your organization, boosting member growth and retention. . Do so by fostering a culture of thought leadership within your association.
How to have a successful virtual happy hour—priorities, right? How to Go Virtual (While Still Creating an Engaging Experience). Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference.
Young memberengagement. She shares strategies for enhancing engagement and fostering a more inclusive environment for younger members. She shares strategies for enhancing engagement and fostering a more inclusive environment for younger members. Member mobile app. 1 CAE credit. More info/register.
I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Member app. Unlike social media, a mobile app serves as a centralized communication channel for your members. Fri 11/10 at 4 p.m.
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