This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
These are some of the terms engaged members use to describe their feelings about their favorite association. Over the years, I conducted 33 research studies on behalf of professional and industry associations, personally chatting with over 473 members. Prediction 2: Associations will warm-up.
The pandemic affected industries and professionals differently, but most of your members probably experienced big changes at work and home. Routines, needs, interests, and even values changed as people rethought what was most important in life, what they want to get out of their career, and how they want to spend their time.
If youve ever had an amazing dinner at a restaurant, youll understand how every micro-interaction impacts your impression of the night. When it comes to memberexperience, your association is similar. What your members feel, think, and gain from your association can affect their involvement. What is memberexperience?
Insight Guide is conducting research on industry suppliers’ engagement with associations. Larissa Phillips, a Democrat living in a red, rural county via The Free Press We are so screwed… The case of the disappearing industrial crown jewels—cracked. Wallace Stevens Survey. Ted Gioia A totally on brand 404 page. More info/register.
Surprisingly, association professionals continue to undervalue offering career resources, even though it proves to be a huge benefit with the power to drive a superior memberexperience. Here’s how: Seven tips to elevate the memberexperience by becoming an industry career resource . Use your data.
You can communicate all the benefits of your association in a layered way that doesn’t overwhelm them , encouraging them toward deeper participation in your community, where members are already networking, connecting, and collaborating. Read more: How to Improve First-Year Member Retention. Tip: Create a “Welcome Campaign.”
Existing or expected technology integrations that improve staff efficiency, memberexperiences, etc. ● This depth of experience gives them the ability to strategize and address problems in ways your internal team may not be able to.
In fact, Marketing General revealed that 48 percent of associations say participation in their mentoring program has increased—a clear indicator that members are seeking this benefit. Your association’s goals might be to advance your industry and/or empower professionals within your industry.
To help your association grow and make acquisition campaigns valuable, you can’t just motivate new members to join. 5 Steps to Increase New Member Retention. Getting new members to renew is all about improving the first-year memberexperience and giving them a clear return on investment for their dues.
Freeman released a survey report describing how Gen Z professionals view live events , how their feelings compare with those of their older peers, and how event marketers can apply the insights to better reach this group. GrowthZone explains how to drive members to your community platform. Online community.
eLearningDOC explains why microlearning is an ideal learning format for busy professionals and how to add it to your associations education portfolio. Ive got a couple of ideas: industry jump-start courses and early-career microcredentials/digital badges. Liz Willits , Content Phenom How to raise readers, in 35 steps.
Existing or expected technology integrations that improve staff efficiency, memberexperiences, etc. This depth of experience gives them the ability to strategize and address problems in ways your internal team may not be able to.
Nominate yourself or a woman who works in the association industry for an award in one of three categories: technology leader, innovation, or technology champion. Hmm, that’s what my industry partner clients do. They explain how associations can address these issues and meet the changing needs of industry professionals.
Mary Kate Cunningham at ASAE explains what association professionals, volunteer leaders and industry partners need to know about this looming tax reform threat to associations. Candace Vanderpoel at McKinley Advisors explains what low response rates on member surveys mean and how to improve them. Purchasing decisions.
Mary Byers explains why you need one (at least) and what questions will help you identify your competitive advantage overall and for different member segments. eLearningDOC describes the benefits of turning your webinars into self-paced, dynamic, and interactive learning experiences. More info/register (ASAE members only).
By cultivating a culture that prioritizes digital transformation, associations can stay competitive, deliver better memberexperiences, and operate more efficiently. Why a Digital-First Culture Matters Improved Member Engagement : A digital-first culture helps associations meet members where they are—online.
Then, send them a few short emails that let them know what communications to expect, where to go for information, and how to take advantage of their new member benefits. Here are some examples of content to include in your email series: Remind them of the benefits they will now receive as a member of your association.
Tip: Sign up for Higher Logic's Super Series to see examples of virtual events as well as learn how to bring more engagement to your organization. We're doing weekly events, all about fostering deeper connections between you and your members. Onboard New Members. Use Webinars to Communicate.
It’s time to deliver the experiencemembers have come to expect. Your association might want to provide a personalized memberexperience, but are you actually doing it? Chances are that your association wants to provide a personalized memberexperience. Collect and use member data. Take the next step.
Education is a huge benefit associations can provide for their members, and online education is a great way of providing it. So, how much people trust a digital tool or solution (such as e-learning) and how adept they are at using it. How to Bridge the Digital Readiness Gap.
Automate member services with chatbots to guarantee help is always one click away. . Nimble AMS delivers a highly personalized memberexperience with the power of AI and predictive analytics, configurable reports and dashboards, and easy integration with career center resources and learning management software (LMS).
It comes from a group of legal vendors who met late last year “to explore the current state of legal industry conferences and discuss ways they might partner with conference organizers to build a better experience for all.” I imagine the suppliers in your industry would say the same things, but why don’t you ask them?
When you develop quality thought leadership content, you position yourself as an industry leader in insights and information. Both members and non-members will recognize the value of your organization, boosting member growth and retention. . Do so by fostering a culture of thought leadership within your association.
Maybe you’ve tried refurbishing your online store , improving your professional education program, or personalizing the memberexperience , and you’re still falling short of your association goals. Read on to learn how to mobilize your event volunteers and help your association increase events revenue to reach its financial goals. .
Their useful advice on member engagement and renewal is bound to increase your association’s retention rate. Industry partner trouble. In an Association Tech Insider episode, they discuss how associations can better manage responsibilities and relationships with industry partners and what you should do to protect your best interests.
In our work with associations, we’ve learned a few things that great associations incorporate into their day-to-day world to deliver a great memberexperience. Here are five of them: Consider the member point of view. Your members’ needs and expectations are always changing. Personalize the memberexperience.
Wondering how to get in the mindset of a young professional in today’s world? Strategist, and Tara Pawlak, Community Brands Director of Marketing, shared top strategies that associations are using to grow their young professional membership, including: Young member priorities, like job opportunities and professional development.
Here’s what else we know : You can reach and retain younger members by exceeding their expectations with a customized memberexperience that meets them where they are in their careers, and positions you to grow together. Make it simple for your members to connect (on their terms) while providing a cohesive memberexperience.
You owe it to your members to develop a thought leadership-driven culture at your association. According to the Community Brands Association Trends Study , members in their mid and late careers rank insightful industry information as their top association priority. How to foster a culture of thought leadership.
He’s inviting association podcasters to share their latest episodes there and you to share episodes you recommend for association professionals and industry partners. I bet your members would love this valuable benefit too. Ann Gynn at Content Marketing Institute explains how to deliver curated content to your audience.
SMEs have highly specialized knowledge within their industry and can help your association by contributing to webinars or continuing education training. . SMEs save your staff time and readily offer a wealth of industry information, accelerating your learning program goals and generating association revenue.
Here’s how to avoid regrets with your next AMS purchase. They help to ensure your entire staff understands how to use the new software and can get the help they need when they need it. Research the AMS vendor’s reputation by reading reviews, talking to references, seeking recommendations, and talking with peers in your industry.
Super-members are members who are so engaged, so seasoned, so advanced in the profession or industry they are not like most members. If your board members fit this profile, they are not good candidates for focus groups to determine the memberexperience. They know everyone and everything.
The greater the participation, the richer the data available to you on industry trends regarding workforce models, compensation, and security, so please participate. Association member communications. Learn from two pros how to build successful, revenue-producing programs that can fund the good works of your association.
How to Align with Your Board and Executive Team's Priorities. In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. Use community to reach future members.
It’s the best way to stay on top of industry insights. The top 15 Nimble AMS resources for association professionals Throughout 2023, our Nimble AMS team offered innovative content to keep association professionals updated on the latest industry trends. Memberexperience Is your association reaching its members?
H elp your board under stand how the entire association could benef it from a tech nology upgrade by sharing the value of a new AMS. Start by highlighting the curre nt technological shortcomings both you r staff and membersexperience and detail how new technology will address these pain points.
He explains how to build product lines using a framework involving product extensions—an interesting and potentially fruitful strategy. But associations have a hard time delivering the personal and emotional experiences people want from communities. Memberexperience. Product ideas. Professional development.
A lightweight framework can also help organizations that are in the process of updating an existing strategy – whether that’s understanding data and systems, solving known and unknown challenges, or improving operational performance and memberexperience.
How to have a successful virtual happy hour—priorities, right? How to Go Virtual (While Still Creating an Engaging Experience). Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference.
If that type of experience isn’t an option for you, WBT Systems shares 13 ways you can get a basic level of knowledge and keep up with the trends in your association’s industry or profession. It’s frustrating to have member and event attendee data spread out across the organization in different databases. 1 CAE credit.
The survey results will give association staff and volunteer leaders a deeper understanding of how to strengthen board effectiveness for the long term. Rachel Mace at Association Analytics explains how to set up and use an engagement scoring model. Hear about the key criteria for creating content that retains members.
As an association leader, you already have a platform for industry transformation. But how can you take the next step to build yourself into a respected thought leader? Follow our guide to develop quality thought leadership content at your association to reach both members and non-members within your industry.
Heres how to create a strategy that sets you apart: Focus on Member-Centric Goals: Keep your members at the forefront by aligning your strategy with their evolving needs. By focusing on member-centric goals and leveraging data analytics, they were able to anticipate industry shifts and tailor their offerings accordingly.
We organize all of the trending information in your field so you don't have to. Join 57,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content