This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Those days are long gone, but the pressrelease has replaced these announcements. A well-crafted pressrelease proclaims the value of your upcoming event, helping you promote the occasion and even attract attendees and media attention. What is an Event PressRelease? Headline Start with your headline.
He explains how to build product lines using a framework involving product extensions—an interesting and potentially fruitful strategy. Taught live by leading association heads of marketing, this course teaches you how to evaluate marketing copy and layout. Peterson, Tenenbaum Law Group PLLC Are pressreleases still relevant?
Experts who invest time in marketing their expertise, for example, by writing thought leadership articles, see those results. Thought leadership writing is one of the seven writing styles that all nonprofit communicators should master. Is Thought Leadership the Right Strategy for Your Nonprofit? Lean into those strengths!
As quoted in our pressrelease, “this significant addition makes YourMembership the leading engagement platform for organizations, delivering upon their mission of helping associations, organizations, publishers and other companies succeed by improving personalized user interactions across the web, social and mobile channels.”.
Check out our official announcement in this pressrelease. Our new platform integrations are well underway, our business results are hitting and exceeding their mark, and we’ve redefined how we do customer success. The time is right to focus on how to manage and scale our growth.
Tactic #4: Driving Engagement Through Thought Leadership. Thought leadership is simply positioning yourself, or your organization, as a voice of knowledge and expertise in the marketplace of ideas. This is the goal of your online thought leadership activity.
Chamber Pros Community describes how to use data to assess whether an event is still serving your chamber, chapter, or association. Josh Bernoff says generative AI platforms write with an “accent ,” that’s how you spot suspect content. Off-topic How to turn off Google’s annoying AI overviews and only get search results. |
So rather than blanketing newsrooms with pressreleases, I recommend taking a more targeted approach. Thankfully, the media database company Cision this week released its annual State of the Media survey, which included some timely guidance from journalists about how to pitch them during these challenging times.
It also gives cross-generational recommendations on how to ensure that millennials become successful leaders. With each passing day, millennial leaders assume an increasing role in steering both the nation’s economy and the organizations that comprise it,” according to a pressrelease from The Conference Board.
This week we have some good news, problems with leadership, how to use video to market your org, some social media scheduling tips, and more. Find out how one organization used email with a direct mail appeal letter in #StayHomeShredLater – Combining online & offline messaging during a crisis. 6 Steps Inside!).
And the organization benefits too by developing employees’ leadership potential. To figure out which type of education program is right for members of your team, Treyz suggests asking them this question: Where would you like to be in five years, and how can I help you get there? Other Links of Note.
They can include pressreleases detailing newsworthy achievements, non-promotional contributions to trade publications, or—in the case of VSC, which capitalized on headline monitoring and timely pitching—interviews on health-related topics with magazines, podcasts, and TV newscasts. The tactics vary. But they watch videos more.
The intention is that every woman in our industry that has a desire to be in a leadership role or wants to progress their career, [can have] a connection, [have] a community of people that they can partner with to do that with,” said Lindsey Rainwater, a consultant and WIFA founder and president.
Sometimes that’s how the day (week, month) goes, but thankfully that’s not the norm! Chamber Leadership Forums – Are you active in your local chamber of commerce? gettin’ the picture? A few sharable blog posts for me in the next few months -YEA! Definitely new contacts and resources abound here.
Co-workers who can’t meet a communications deadline, but think you’re incompetent because you won’t instantly whip up a flyer/pressrelease/Facebook post on their thing, on the spot. Stop waiting for your executive director or board to provide leadership on marketing and communications. right through you.
“Practicing mindfulness can strengthen awareness of how our experiences and historical choices drive our present moment actions and decisions,” eMindful Chief Digital Officer Zev Suissa said in a pressrelease. They don’t have a vision of what other people are thinking,” Krauthamer said.
Associations offer online communities for any number of reasons, including networking and information sharing, education, and leadership support. This is a way that you could learn from others on how to be your own best advocate.
Also: how to connect with a busy person via an introduction email. A Warm Introduction. “ @Forbes : If you want to nail an email introduction to a busy person, here's how to do it: [link] ” #eventprofs #meetingprofs. How do you connect with someone who’s super busy? ” (ht @JuandJo_ ).
Here is how to create an effective sponsorship request letter that will generate a positive response. How To Ask for Sponsorship for an Event Making a request to a prospective sponsor should be thoughtfully and carefully planned. These prompts are to serve as examples of how to get started and to serve to inspire your own writing.
Build a toolbox blog that’s heavy on how to’s, lists, case studies, interviews, and success stories. Show people how to solve their own problems, how to effect change for your cause, and where to go for more help and ideas. If you want to be known as a resource, problem solver, or technical assistance provider.
Today we look forward to 2019, learn how to deal with online bullies and how to be more like Bill Belichick. While I hope you don’t ever need this, you should train your staff how to manage and respond to online harassment with A Nonprofit’s Quick Guide For Managing Online Harassment.
“I firmly believe that this tour will expand our reach, touch our people, engage more diverse audiences, and reinforce our focus on civil rights in this age of great political and social uncertainty,” Interim President and CEO Derrick Johnson said in a pressrelease. Russell to The Associated Press. “Our
Once your leadership team has decided to go virtual, there’s one group of people that must be looped in immediately : your staff. . How to Communicate with Different Stakeholders . Before informing the sponsors, make sure you have considered how to continue offering them value for their agreements with your association.
MPI leadership, along with host hotel MGM Grand Las Vegas and AV contractor Freeman, immediately convened to plan for the unexpected change, communicate the change to attendees and then execute with the time left. Van Deventer released a video through the official MPI WEC app used by attendees throughout the event. Around 2:30 a.m.,
The company asked us to give it a bold, new look-at-me digital platform that showcased its breadth and credibility across the industry that improved lead generation and its thought leadership. Press conferences were scheduled and NJSNA participated, documenting its activity on social media and pressreleases. Then, a N.J.
Toolkits are one of the best ways to deliver value to your members by showing them how to make good use of the programs, products, and services your association offers—whether the purpose is to raise awareness of a new campaign, describe a benefit, or teach an important skill or process. Make sure to use it,” Hijar says.
Here are a few tips on how to jumpstart your off-page SEO campaign: SEO Strategy Tip #4: Long-Form Content Long-form content helps move your website higher in the rankings because it tends to attract more backlinks and traffic. A pressrelease is a formal announcement of news, which search engines love because news items are unique.
They can include pressreleases detailing newsworthy achievements, non-promotional contributions to trade publications, or—in the case of VSC, which capitalized on headline monitoring and timely pitching—interviews on health-related topics with magazines, podcasts, and TV newscasts. The tactics vary. But they watch videos more.
What did the trick was a “How To Tweet” cheat sheet that not only included the simple mechanics, but also sample tweets from other ACLU leaders around the country, subtle form of peer pressure. .” He is also publicly debating civil liberties issues with reporters, lawyers and followers. Getting Past the Learning Curve.
But I’m surprised how many groups give values and anticipated norms for behavior short shrift. Don’t muddle trivialities, like how to fill out a reimbursement form, with significant issues like these. To maximize the initiative, offer training on how to support mentees and advance your organizational values effectively.
The CSLA circulates a pressrelease announcing their win, posts the news and details of the win on its website, and shares the win broadly through its social media channels, all of which keep the association and its magazine top of mind for members and the public. How Does My Association Enter an Awards Competition?
. “As the fourth-largest metropolitan city in the nation, Dallas offers arts and culture, shopping, dining and night life to all cultures and age groups,” said Bill Boyd, former Dallas CVB Chairman, in the 2012 pressrelease announcing Richards’ new role. Cincinnati is another city that has invested in D&I.
How would you share it? Did you answer "never really come right out and say it in an obtuse two-page pressrelease " ? My focus here is not on the potential merits of the policy change, but on how it was communicated. Knowing how to do so is a critical leadership competency.
Now that I’m on the outside [with AWWA], I understand what the regulatory interests and concerns are from utilities and how to best communicate those to the EPA insiders. For major issues, we work with our communications department and develop pressreleases, campaigns that involve social media, and other usual methods to reach out.
NAGC is concerned that leadership will implement policies contradicting its Code of Ethics , which would pose a conflict for its members. Because of the change in administration, we wanted to just bring home the fact that government communicators ensure that the products [pressreleases, social media posts, etc.]
And while USFWS has yet to decide how to specifically help the species recover, it will likely include regulations on pesticides, agriculture, habitat fragmentation, and the commercial bee industry. “We
. “Most organizations rely on a way of working that was built (almost 100 years ago) for the challenges and opportunities of the industrial age,” the group noted in a recent pressrelease. Cespedes and Pankaj Prasad explain how to stretch your marketing dollars. “Team structures support routine and static jobs.
Task force members staffed the booth, answered questions and gave out a pressrelease , new branded items and held a Q&A about the new brand. It’s about leadership, authenticity and principles. It’s about how to identify and develop one’s own direction. We wanted our members to see, feel and get excited with us.
It succinctly states one of the fundamental challenges that medical residents face in learning how to be specialists—the long duty hours they are forced to work without sleep. Who are they to tell me how to train my residents? I learned how to be a specialist this way, and by god, so will they! Leadership.
The influencers helped to propel Kohler into a leadership position on the world stage. Write an outstanding pressrelease. A quality pressrelease that has been written with an attention-grabbing headline, active and intriguing verbs, and a strong value proposition can attract event coverage and interest.
Let’s take a look at four critical “don’ts” and how to navigate them. Kick-off - one event: The kick-off event is when you announce your goal and objectives to the wider community, issue pressreleases, and celebrate to drum up broad energy and enthusiasm. Don’t start without a clear and compelling reason.
” There are two general types of landing pages—one is a reference page, and the other is known as a ‘call to action’ In either case, the landing page shows the visitor how to do what you want them to: in our example, we want the visitor read the legislative impact study and become informed about our position on the topic.
The role of association CEO is diverse and whether youre a volunteer or a paid staff executive director this blog is the starting line for concepts and ideas to solve your leadership challenges. The Role of Association CEO. This is where the professional in professional association management earns his keep.
If you are interested in how to start a Chamber of Commerce, we will walk you through the 10 important steps you need to know. This is also a chance to start scouting people for leadership roles. Reach out to the press. Create pressreleases about your launch, your members, and any events you are hosting.
We organize all of the trending information in your field so you don't have to. Join 57,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content