WBT Systems

NOVEMBER 28, 2022

In early 2021, I saw dozens of my LinkedIn connections share information about attending a diversity, equity, and inclusion (DEI) online certificate program from the University of South Florida (USF). What I didn’…

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Associations Now

NOVEMBER 22, 2024

Those people may be sticking around because of a cooling job market, but it’s not just hard economic numbers that are influencing workers’ decisions. The post How to Lead the New Workforce appeared first on Associations Now. workers said they voluntarily left a job in the past year, a drop from about 43 percent in 2023.

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Wild Apricot

MAY 15, 2020

There's a lot more to nonprofit email marketing that meets the eye — if you actually want to get your emails read, that is. Learn how to create the perfect email strategy, as well as 5 email marketing platforms you can try.

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Wild Apricot

DECEMBER 21, 2017

Matt Cameron, managing partner at Sales Ops Central, wrote an excellent guide on how to build a sales ops unit for fast growing companies. In addition to the technical and sales enablement responsibilities, the newly formed Sales Operations unit will be responsible for the following tasks: Go-to-market strategy & planning.

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Association Analytics

JANUARY 12, 2022

The post How to (Finally) Make Analytics a Priority appeared first on Association Analytics.

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Wild Apricot

NOVEMBER 20, 2023

Nonprofit marketing funnels are a key framework for engaging supporters through each step of the donor journey. Explore our top tips for every stage!

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YourMembership

SEPTEMBER 18, 2018

The post How to Make Your New Members Feel Welcome appeared first on YourMembership. The first interactions with your organization make a long-lasting impression on a new member and provide the foundation for you to build a relationship that continues for years to come. Your new members will begin forming their opinion about the value of.

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Wild Apricot

SEPTEMBER 20, 2024

Learn how to build relationships, leverage online tools and craft compelling campaigns to boost your fundraising efforts. Struggling to find donors for your nonprofit? Explore effective strategies and tips to attract and retain supporters.

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Reid All About it

OCTOBER 11, 2024

Sponsors have many options for their marketing dollars, including their own webinars, events, and blog posts. Impexium explains how to increase your association’s sponsorship revenue with a new relationship-based and expertise-focused approach to corporate partners. Video marketing. Sponsorships. Association media.

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Wild Apricot

JANUARY 9, 2025

Nonprofit newsletters can be a great way to spread the word about your mission and build better relationships with your supporters. Here are tips and examples to help you write your very own nonprofit newsletter!

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Reid All About it

JANUARY 10, 2025

Clowder explains how to improve new member onboarding with your association’s membership app. They describe how to extend the life of your webinars while expanding your associations educational portfolio. YMCareers explains how to become THE career development destination for your members and industry professionals.

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Blue Sky eLearn

SEPTEMBER 10, 2021

That’s why marketing is such a crucial step to the success of your association events. Far and away one of the most effective channels for association event marketing is email. However, you can only maximize the benefits of email marketing to your event when you employ specific engagement strategies. Optimize Your Content.

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Reid All About it

FEBRUARY 21, 2025

Only a few have integrated AI into their operations, primarily in marketing and communications. More on AI and how it can improve trade show floor results. GrowthZone explains how to drive members to your community platform. Per the report, most associations are in the discovery or planning phase of AI adoption.

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Wild Apricot

SEPTEMBER 10, 2024

Discover how to write compelling newsletters with our expert tips and 16 engaging ideas to make your next email irresistible and valuable to your audience. Looking to create newsletters that capture your members' attention?

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Reid All About it

JANUARY 31, 2025

MGIs 2025 Membership Marketing Benchmarking Survey is closing next Friday. D2L describes how to design and implement an effective online learning strategy , including its vision and purpose, necessary resources and expertise, success criteria, communication plan, and assessment. The more that you learn, the more places you’ll go.

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Reid All About it

FEBRUARY 7, 2025

eLearningDOC explains why microlearning is an ideal learning format for busy professionals and how to add it to your associations education portfolio. Providing effective volunteer training without veering into information overwhelm is tricky, but not when you have Mariner Management & Marketing at your side. Microlearning.

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Wild Apricot

JULY 24, 2024

Explore essential strategies and tactics for effective nonprofit content marketing. Learn how to engage supporters and amplify your mission with storytelling and best practices to share with your audience.

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Wild Apricot

NOVEMBER 27, 2023

We'll show you how to fix that, share a few examples of engaging emails, and go over our top picks for nonprofit email marketing platforms. Sending out emails people just won't open?

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Wild Apricot

JULY 26, 2023

Read this blog to learn the when, why and how of member text message marketing, plus get 5 examples of successful campaigns!

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Reid All About it

FEBRUARY 28, 2025

They explain how to extend the life of your webinars while expanding your associations educational portfolio. The Nonprofit Marketing Summit Join us to uncover the core principles that have driven nonprofit success for decades, and dive into the latest innovative technologies to equip your organization with the tools to thrive in 2025.

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Wild Apricot

OCTOBER 9, 2024

Recruiting volunteers doesn't have to be difficult. Create your own recruitment process and engage your volunteers with tips from this amazing guide!

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Elevating Engagement

OCTOBER 14, 2024

Content marketing, 2. (Engagement, AI, retention, and relevance.) And “Is volunteer burnout changing?” (53% 53% said it’s getting worse.) Also, “What are all the ways your association gains awareness?” (1. Word of mouth, 3. Associations own conferences & events 4.

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Reid All About it

DECEMBER 20, 2024

Content marketing strategy. This interactive quiz from MemberBoat helps you identify must-have content marketing strategies and potential gaps. Bruce Rosenthal and Dan Kowitz explain how associations can leverage the policy expertise of corporate sponsors to help conduct and develop government affairs research and resources.

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EventMobi: Association Events

JULY 25, 2024

That sounds like a tough nut to crack, but structured workshops could be exactly what you need to make everything “click” for your members, says Liz Lathan, CMP, the cofounder and Chief Marketing Officer of The Community Factory , an event-design firm. In general, Lathan says structured events generate consistent results and discussion.

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Reid All About it

OCTOBER 25, 2024

Small-staff membership marketing. YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, and new member onboarding. Host: Channel Market Academy Speakers: Kate Coffey-Bacon, VP Marketing, U.S. Membership survey.

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EventMobi: Association Events

MAY 1, 2024

But with so many different vendors on the market, trying to make sense of all your options is often overwhelming. Want more tips on how to evaluate event tech providers? She was also a great resource for creative ideas on how to best use the app to achieve our event goals.” — Rachel Lyon, Manager, Conference & Events, CSAE 16.

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Wild Apricot

JULY 17, 2024

Learn what a solicitation email is, how to write one effectively, and explore practical examples to inspire your next fundraising campaign to get more donations!

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Reid All About it

NOVEMBER 1, 2024

Content marketing. It’s a shame because empathy is a required emotion for anyone in a people business, like association and marketing professionals. Rosie Campbell at Beam Content believes empathy is the skill that will rescue content marketing. Content marketing. Hmm, that’s what my industry partner clients do.

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Reid All About it

JANUARY 17, 2025

Brain Food readers can earn up to 10 CAE credits by attending Association Academys popular Association Member Growth Certificate Course.Over 1,000 association exec alums have already learned how to conduct research, develop relevant benefits, establish member content gates, improve recruitment and retention campaigns, and grow membership.

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Reid All About it

NOVEMBER 15, 2024

How many of you received training before taking on a committee liaison role? Mariner Management & Marketing describes three strategies to help staff liaisons lay the foundation for a strong partnership with committee leaders. Learn how to structure your system in 3D, leverage one-click reporting, and avoid common pitfalls.

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Associations Now

MARCH 14, 2025

The meetings department might not be aware of changes happening in the membership department, which will impact registration for the next conferencewhich, by the way, is getting a new website that IT isnt keeping you updated on, which impacts marketing, and on and on.

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Higher Logic

JUNE 9, 2020

Let’s dig into these deliverability challenges and how to solve them. If COVID-19 has caused you to change your email strategy, I have some tips for you to make sure your email domain maintains a good reputation and your emails end up in the right place. 3 Email Deliverability Areas to Watch.

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