Nonprofit Marketing Guide

OCTOBER 9, 2024

In the ever-changing world of nonprofit marketing, transitions are a given—and with them comes a unique set of marketing-only pain points. These lovely marketing pain points can cause unnecessary added stress – but the good news? Build and Maintain a Media Kit and Media List And another marketing pain point?

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Nonprofit Marketing Guide

JULY 5, 2023

Nonprofit Expert + Marketing = Nonprofit Thought Leader Marketing is the main difference between experts and thought leaders. Experts are smart but don’t necessarily market themselves well, so few people beyond their inner circle recognize them. Some people see thought leadership as a vanity marketing goal.

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Reid All About it

JUNE 7, 2024

AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. You won’t stand out in your market or connect and build trust with your audience if you’re publishing mediocre AI-generated content. Off-topic How to turn off Google’s annoying AI overviews and only get search results. |

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Nonprofit Marketing Guide

OCTOBER 29, 2015

I’ve been talking to many of my nonprofit marketing friends over the last few months about what my next book should cover. Co-workers who can’t meet a communications deadline, but think you’re incompetent because you won’t instantly whip up a flyer/press release/Facebook post on their thing, on the spot.

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Nonprofit Marketing Guide

DECEMBER 24, 2012

This week, we are highlighting free downloads and resources from Nonprofit Marketing Guide that are all FREE. Nonprofits have always embraced content marketing. All that stuff you’ve been creating for years – newsletter articles, direct mail letters, press releases – is content. We just didn’t call it that.

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CMA Solutions

MARCH 6, 2024

In the evolving healthcare landscape, one tactic has become essential for healthcare providers and organizations to attract more patient leads: digital marketing. This case study shows how digital marketing through public relations can boost your practice’s visibility affordably. The tactics vary.

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Nonprofit Marketing Guide

FEBRUARY 11, 2021

We know from our Trends Report research and experience that measuring marketing and communications work is hard. Let’s look at each of these a bit more, so you can see how to customize them for your work. How Much New Content Did You Produce? How Often Did You Share Content?

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Nonprofit Marketing Guide

MAY 19, 2022

They also add in content that helps with their own overarching marketing goals like brand and reputation management, engagement, and awareness. In other words, can the communications team produce the requested number of emails, social media posts, press releases, etc. in the requested timeframe?

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Press Release How To Social Media Content 72

Higher Logic

FEBRUARY 8, 2018

From marketing and sales to product and client success, personas help teams to focus on understanding the needs and pain points of their prospects or customers. From how to price offerings and ideas for new features or programs, to who they’re targeting - having a keen understanding of your competitors is critical.

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Nonprofit Marketing Guide

FEBRUARY 25, 2011

Also, if you’re new to the field or thinking about getting a job working with nonprofits, check out my free e-book, The First 100 Days of Your New Nonprofit Marketing Job. Also from Ragan’s PR Daily, Michael Sebastian reports on a recent study on press releases. Great photos matter! Love the daily blogging?

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Nonprofit Marketing Guide

FEBRUARY 18, 2016

Your nonprofit faces long odds whenever it sends a press release to a reporter or editor. Even under the best of circumstances, your release is competing with dozens of other releases and story ideas to earn that journalist’s attention. He also serves as Nonprofit Marketing Guide’s adviser on public relations.

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Reid All About it

JUNE 8, 2018

DelCor describes how to develop a technology project portfolio to guide you through these difficult decisions. How HubSpot uses blogging to rank #1 on Google. Email is the overlooked backbone of successful content marketing and SEO strategies. Marketing Land ). Blog or press release? Lunch provided.

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Nonprofit Marketing Guide

JULY 24, 2020

Let’s start the weekend with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. That’s called Omni-Channel Marketing: Here’s Why It Matters. Find out How Boys And Girls Clubs Of Whatcom County Raised $308,000 With A Virtual Fundraising Gala And Virtual Auction.

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Communications Press Release Social Media Tips 101

Nonprofit Marketing Guide

FEBRUARY 11, 2021

We know from our Trends Report research and experience that measuring marketing and communications work is hard. Let’s look at each of these a bit more, so you can see how to customize them for your work. How Much New Content Did You Produce? How Often Did You Share Content?

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Press Release Social Media Newsletter Project 98

Nonprofit Marketing Guide

OCTOBER 3, 2012

Sometimes that’s how the day (week, month) goes, but thankfully that’s not the norm! For those of us who thrive on a little chaos and lots of multi-tasking, handling the marketing, public relations, and communications needs of our non-profit allows us the privilege of wearing many hats. gettin’ the picture?

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Communications Marketing Press Release Texas 84

Nonprofit Marketing Guide

MAY 15, 2020

Let’s at least pretend to get some work done by checking out the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have some digital data, email marketing and SEO tips, online team building and more. Here are 21 Actionable SEO Tips for Explosive Growth [Infographic].

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Nonprofit Marketing Guide

SEPTEMBER 24, 2020

When I advise nonprofits on how to build effective media relations strategies on a modest budget, I preach the importance of being focused. You can start leveraging resources like BlackPR.com – a service that distributes press releases to the Black media – and enlisting consultants or volunteers who are adept at reaching diverse audiences.

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AMR Management Services

JUNE 26, 2012

How to create a memorable recognition and awards program for your association. An association will want to keep top of mind how to publicize the program in order for the association and the award recipients to gain the most benefit. Look into creating an Awards Program Marketing Tool Kit site for easy downloading of the tools.

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Nonprofit Marketing Guide

FEBRUARY 27, 2019

Your nonprofit is looking to generate media attention outside of its local market and decides that it needs the support of an outside firm that already has the contacts and credibility to help your organization get noticed by out-of-town or national media members. But it doesn’t have to be. Still need help? Drop me a line for guidance.

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GrowthZone

MAY 23, 2017

press releases, logos on your site, social media promotion, email marketing, etc.). The post How to Find the Best Association Event Speaker appeared first on GrowthZone. Consider what incentives can you offer to encourage them to speak pro-bono. Source: Miranda Brookins, Demand Media.

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Nonprofit Marketing Guide

MAY 12, 2020

They start next Tuesday, May 19th with: Relevant Press Releases: How to Get Attention in a Crowded News Cycle with Antionette Kerr. Learn how to create a relevant press release that gets attention from the media no matter what is happening in the world. Learn More and Register. Learn More and Register.

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Higher Logic

DECEMBER 20, 2018

This is nothing new, by the way.although technology has changed how and where we buy, successful brands have always focused on delivering valuable products to their customers and making it easy for them to purchase. This grants you the opportunity to better define your audience , market, and sell. For Marketers.

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Nonprofit Marketing Guide

FEBRUARY 10, 2015

I came across an old group photo the other day when I was cleaning out some of my files — a picture of me with about 20 other reporters and editors who had gathered at the University of Maryland for a 4-day training session on how to cover nonprofits. The photo was taken in June 2007 — less than 8 years ago. Quite a bit.

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Nonprofit Marketing Guide

JANUARY 28, 2015

We try to cover just about everything a nonprofit communications director has to do here at Nonprofit Marketing Guide, but one big whole in that coverage has been PR. While it’s not a cure all, PR is an essential part of a strategic marketing mix. Now you’re probably wondering how to get started! Sean Horrigan.

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Nonprofit Marketing Guide

APRIL 23, 2020

So rather than blanketing newsrooms with press releases, I recommend taking a more targeted approach. Thankfully, the media database company Cision this week released its annual State of the Media survey, which included some timely guidance from journalists about how to pitch them during these challenging times.

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How To Press Release Report Social Media 77

Nonprofit Marketing Guide

MAY 1, 2020

Let’s hope for better days ahead and take a look at some of the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. Learn How to Empower Your Supporters to Market On Your Behalf. Here are 15 Content Marketing Statistics That Actually Matter In 2020 [Infographic].

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Press Release Communications Atlanta Social Media 68

CMA Solutions

AUGUST 31, 2022

And that’s the short answer about why video marketing is quickly becoming the norm for businesses. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are.

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Optimist Consulting

JANUARY 31, 2013

Entering and winning awards can be a powerful marketing tool. Research which awards will make the biggest impact in the eyes of your stakeholders and meet your marketing aims. Build a calendar across the year to fit in with your other marketing planning to ensure resources are in place to meet the deadlines.

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Press Release Case Study Video Social Media 100

Nonprofit Marketing Guide

MAY 8, 2020

Let’s get right into the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have some good news, problems with leadership, how to use video to market your org, some social media scheduling tips, and more. Happy Friday, friends! 6 Steps Inside!).

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Communications Press Release Social Media Tips 73

Nonprofit Marketing Guide

AUGUST 23, 2022

What to do when you have a topic, but you’re struggling with how to say it… Freewrite on your topic for 15 – 20 minutes. The post How to Beat Your Writer’s Block appeared first on Nonprofit Marketing Guide. Brainstorm 10 titles or headlines.

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AMR Management Services

JULY 6, 2011

Implementing a Successful Cause Marketing Campaign. Drake & Company recently donated 100 hours of staff time to build a cause marketing program for the Chesterfield Arts “Make Your Mark” levee mural project, held June 4. Enter Cause Marketing. A press release about the project. CONTRIBUTORS.

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Nonprofit Marketing Guide

OCTOBER 24, 2019

We regurgitate old press releases and repurpose the same templates for our annual reports and donor communications. The post How to Connect Your Communications With Your Mission appeared first on Kivi's Nonprofit Communications Blog. So we take shortcuts. If we do that, we can affect change in remarkable ways.

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Communications How To Press Release Detroit 63

Nonprofit Marketing Guide

DECEMBER 30, 2011

All this week, we are highlighting free downloads and resources from Nonprofit Marketing Guide that you may have missed this year. Right now, you can get the Annual All-Access Pass , which includes all of the Weekly Webinar Series and all of our e-books (How to Write a Nonprofit Annual Report, the Content Marketing Cookbook, etc.)

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CMA Solutions

MARCH 6, 2024

In the evolving healthcare landscape, one tactic has become essential for healthcare providers and organizations to attract more patient leads: digital marketing. This case study shows how digital marketing through public relations can boost your practice’s visibility affordably. The tactics vary.

Marketing 40

Marketing How To Social Media Video 40

Nonprofit Marketing Guide

MAY 31, 2019

Let’s wrap it up with the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. It’s time for Mixed Links… Check out The State of the Marketing Industry in 2019: 7 Trends to Watch Out For. Here is What Marketers Need to Know. Need some inspiration?

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Communications Press Release Social Media Tips 54

Associations Now

MAY 25, 2017

And it’s also making strides, through its technology committee, to help member restaurants better understand how to market themselves digitally. “The ORA brand position is our promise,” said Maureen O’Rourke, ORA’s director of marketing and strategic partnerships, in a press release. “We

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Nonprofit Marketing Guide

JUNE 7, 2019

Ready for the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising? It’s time for Mixed Links… Here are 10 Instagram Photo Editing Trends Every Marketer Should Know in 2019. Learn How to Write the Best YouTube Descriptions: Tips and Examples. Struggle with focus?

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