How To Member Experience Member Research 
Reid All About it
NOVEMBER 1, 2024
Member workplace challenges. This member research report from Halmyre Strategies describes the challenges faced by various professions as a new generation enters the workforce , including burnout, work-life balance, client demands, value of credentials, diversity, and changing workforce roles. Ok, and then what? 1 CAE credit.
Reid All About it
MAY 3, 2019
Amanda Kaiser dispels three myths on why people join associations and reveals the real reason—based on her member research. Learn how to overcome barriers to embracing new technologies and see a real-world example of the impact automation can make. Explore how to build a personal brand that showcases you as an expert.
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Reid All About it
JULY 5, 2024
Ann Gynn at Content Marketing Institute explains how to deliver curated content to your audience. You’re more likely to attract and keep members with either a combination or tiered membership structure. Patrick Glaser at McKinley Advisors explains how to discuss AI with your board. Membership models. Workplace challenges.
Smooth The Path
NOVEMBER 15, 2018
Super-members are members who are so engaged, so seasoned, so advanced in the profession or industry they are not like most members. If your board members fit this profile, they are not good candidates for focus groups to determine the member experience. Don’t ask them to guess what new members need or want.
Smooth The Path
MAY 7, 2017
The only thing preventing our association from becoming the top of mind resource, the organization members are trying to figure out how to become more engaged with, and the one members rave to their colleagues about is… Simply, our understanding of members. Deeply understanding members is at the root of it all.
Associations Now
MAY 4, 2016
By pursuing both quantitative data and qualitative input from its members, the Construction Financial Management Association discovered a gap in its member value proposition—and how to fix it. For associations looking to better attract and engage members, the answer is better data.
Smooth The Path
OCTOBER 4, 2016
Find these bright spots; both the super-engaged members and the products, benefits, services and events they are engaging with and find out why these members are so engaged and why these offerings are so engaging. Learn why they are engaged and you will see how to engage everyone else.
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