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When it comes to retaining and engaging your members, optimizing your memberexperience is everything. But when it comes to how to make it better, it can be difficult to know where to start! You probably already have a wealth of data from membersurveys.
Identify the needs of your members and how to best meet them. Explore the benefits of gathering feedback and ready-to-us examples to help you create a meaningful survey to enhance memberexperience and drive improvements.
As we approach the end of 2024, our latest.orgSource Digital Trends Survey has shed light on the forces shaping the association landscape. Associations are at a pivotal moment, where adapting to digital trends will determine how well they thrive in 2025 and beyond.
To better understand how associations are navigating this shift,orgSource ( www.orgsource.com ) conducted the 2024 Digital Trends Survey. Despite this, many associations are in the early stages of exploring AI’s capabilities, often unsure where to start or how to integrate it into their existing processes.
Association Societies Alliance (the association for state SAE executives) surveyed 305 members of seven state SAEs in November 2024 about their associations use of AI. AI use in associations. Per the report, most associations are in the discovery or planning phase of AI adoption. Online community. More info/register. Fri 2/21 at 1 p.m.
Excitement, pride, gratitude—all of these emotions can stem from a positive memberexperience! So how do you improve your memberexperience? Memberexperience describes how people view, feel about, and engage with your organization’s brand. But first… Why Does MemberExperience Matter?
When members find value in your educational programs, they are more likely to remain engaged and renew their memberships. Here’s how to elevate your CLE content: Tailor content to member needs: Regularly survey your members to identify their interests and challenges. Watch our on-demand webinar today!
If youve ever had an amazing dinner at a restaurant, youll understand how every micro-interaction impacts your impression of the night. When it comes to memberexperience, your association is similar. What your members feel, think, and gain from your association can affect their involvement. What is memberexperience?
To help your association grow and make acquisition campaigns valuable, you can’t just motivate new members to join. 5 Steps to Increase New Member Retention. Getting new members to renew is all about improving the first-year memberexperience and giving them a clear return on investment for their dues.
Gain actionable insights on the current status of your association’s events when you conduct routine surveys. With surveys, you’ll discover areas where your events are performing well and areas where you’ll need to improve. You’ll also learn how you can enhance the attendee and memberexperience.
Apti explains how to take a proactive approach to developing online learning programs. Their method anticipates member needs and industry trends, instead of reacting to ideas from SMEs alone. New member engagement study. Contribute to industry research by taking Amanda Kaisers New Member Engagement Study survey.
For more about how your association can propel long-term growth by integrating more membership activities into an online community, watch our free on-demand webinar: How to Fuel Long-Term Member Engagement that Propels Growth. Do they have any suggestions for how to improve it? Seek Feedback from Mentors and Mentees.
Mary Byers explains why you need one (at least) and what questions will help you identify your competitive advantage overall and for different member segments. eLearningDOC describes the benefits of turning your webinars into self-paced, dynamic, and interactive learning experiences. More info/register (ASAE members only).
Wallace Stevens Survey. If you’re an association professional who is responsible for business development, exhibitor sales, non-dues revenue programs, or any other revenue growth roles outside of membership sales, please complete this survey , which should take less than ten minutes of your time. . 1 CAE credit. More info/register.
Their post covers the importance of member-centric digital content, repurposing content, experimenting with formats and channels, and measuring ROI. Membersurveys. Candace Vanderpoel at McKinley Advisors explains what low response rates on membersurveys mean and how to improve them. 1 CAE credit.
eLearningDOC explains why microlearning is an ideal learning format for busy professionals and how to add it to your associations education portfolio. Snack pack How to ensure your association’s communications cut through the inbox clutter. Liz Willits , Content Phenom How to raise readers, in 35 steps. Microlearning.
These days, its not enough to have a website and a business card; you need a plan that will take your potential members from A to B to C C being a long and happy life as part of your organization. If youre ready to find out what a membership funnel is, why it matters, and how to do it, youve come to the right place.
If your answers lean toward Yes, No, and Shut Up, then you might like (need) Impexium’s advice on event survey questions that hold attendees’ interest and provide you with useful data. Learn how associations are using AI today, what key risks and opportunities to explore, and how to incorporate AI into your strategic vision.
For example, ask them to fill out an interest inventory or have a membership ambassador ask about their career stage, position, and volunteer experience/interests. You can also collect data via brief polls and surveys, member portal forms, and after renewal. Encourage members to update their profiles.
But how do you move from being reactive to proactive, from surviving to thriving? Our 2024 Digital Trends Survey reveals that organizations that integrate these elements are better positioned to navigate uncertainty and seize opportunities in an era of transformation. A strong cybersecurity strategy builds trust and ensures compliance.
Somebody at the TSA figured out how to transform a potentially terrifying experience for little kids into an adventure of intrigue and excitement. What bits of your memberexperience feel like drudgery for members? Perhaps we could find the little shifts that flip the experience into something great.
Survey your members or repurpose existing content from your blog and other resources for new topics that interest your members. Tip: Sign up for Higher Logic's Super Series to see examples of virtual events as well as learn how to bring more engagement to your organization. Onboard New Members.
This survey will help them assess inclusivity, equity, and overall well-being in our field. They just published the AMS/CRM System Selection Process Survey Results , which shows what 200+ associations and their vendor and consultant partners experience during system selection. Membership course. 1 CAE credit. .
It’s time to deliver the experiencemembers have come to expect. Your association might want to provide a personalized memberexperience, but are you actually doing it? Chances are that your association wants to provide a personalized memberexperience. Collect and use member data. Take the next step.
The two biggest reasons they mentioned, after “lack of engagement ” (37%) were: Members c ould not justify membership costs with any significant ROI ( 28% ). Members thought their membership lacked value ( 23%). If you have an online community, this is a great place to get to know your members. Online Community. Why or why not?
orgSource Digital Trends Survey highlights the essential strategies associations need to thrive in the coming years. Key Actions : Build with Members in Mind : Develop a strategy that aligns with your members needs and preferences. Conduct surveys, gather feedback, and use data insights to understand what matters most to them.
Survey your members . Jumpstart the process by surveying your members to get a sense of their background and industry knowledge. Here’s how to leverage the survey results: 1. In your survey you’ll want to address basic demographic data and request volunteers’ availability and scheduling.
Impexium and Jeff De Cagna of Foresight First invite you to participate in The Future of Association Boards (FAB) Survey , our community’s first comprehensive tracking survey of board composition, practices and performance. The survey’s FAQ offers more information. Engagement scoring. Content marketing. 1 CAE credit.
Leveraging modern software at your organization can help you provide an excellent memberexperience and ensure you remain a valuable member resource. With a superior memberexperience, your association can increase member acquisition and grow revenue. Here’s how: 1. Personalize memberexperiences.
Creating a clear communication plan to detail the shift in offerings and address potential member concerns is a necessary strategy in navigating change. . Continue reading to learn how to develop a communication plan and effectively announce pricing changes at your association. . How to brainstorm and build a communication plan?.
The weekly list of free educational events and resources for the association community… Professional development trends survey. Please take six minutes (or less) to complete this survey from Leading Learning/Tagoras. AMS/CRM selection survey. Learn how to choose, write, and implement the best policies for your association.
Follow these three tips to create an authentic thought leadership culture at your association, amplify your member’s voices, and increase organizational visibility in your industry. . How to foster a culture of thought leadership. You can learn more about the industry by listening to both your staff and members.
Here’s how to get started. . How c an p rofessional a ssociations b enefit f rom b usiness a nalytics? . What types of members participate in continuing education? The answers to these questions can help improve the memberexperience for everyone who joins your organization. . Improve the memberexperience .
Your members expect highly personalized and engaging experiences with your association. Want to make sure your members stick around? Consider these tips for creating a memberexperience that rivals that of today’s leading for-profit companies. So how do you create an engaging memberexperience?
You might even notice your member retention numbers are slipping, as individuals choose other associations with better technology to provide a superior memberexperience. . Here’s how you can be sure: Five tips to try if you think your association needs a tech assessment. Survey staff. What’s working? What isn’t?
A lightweight framework can also help organizations that are in the process of updating an existing strategy – whether that’s understanding data and systems, solving known and unknown challenges, or improving operational performance and memberexperience. Try to avoid adding more than 5 people per group or department.
Most associations don’t have an easy way to measure member engagement across all their different systems and touch points. And even when measured, it can be tricky to know how to use engagement scores to improve memberexperience and operational results.
In our work with associations, we’ve learned a few things that great associations incorporate into their day-to-day world to deliver a great memberexperience. Here are five of them: Consider the member point of view. Your members’ needs and expectations are always changing. Personalize the memberexperience.
In one of my past association jobs, members raved most about our daily curated news update—articles we found and selected for multifamily homebuilders and their industry partners. I bet your members would love this valuable benefit too. Ann Gynn at Content Marketing Institute explains how to deliver curated content to your audience.
How to find the right technology for your association. Discovering the best technology for your organization can make or break an employee’s experience. If a staff member is frustrated with your current technological configuration, it can add stress and extra work to their role. Download now.
With 2023 fast approaching, i t’s wise to reflect on t he state of your association and overall memberexperience. During the past year, d id your organization experience disruption in the form of a shrinking budget or a smaller staff? If so, you’re not alone ! Here’s how to get started. Career center solutions.
Achurch Consulting and Association Trends have teamed up on the State of Association Workplaces Post-Pandemic Survey , the only survey designed to address the pressing questions association leaders are asking about what “work” will look like post-pandemic. How to Deliver Collaboration and Connection at Conferences.
Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. The 2024 survey is now open. Hear about key trends concerning digital transformation and technology, event models, memberexperience personalization, and evolving membership models.
In the survey we did for our recent State of Marketing Automation: Association Benchmark Report , we asked associations what additional marketing automation features they’re using. Why it’s important: From our survey data, it appears that around 25 percent of associations never use web tracking , which is a shame. Retargeting.
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