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However, most organizations are still exploring where and how to implement AI effectively. How to Prepare for 2025 : Identify High-Impact AI Applications : Start with AI tools that can deliver direct value, such as chatbots for member support, content curation, and predictive analytics.
Candace Vanderpoel at McKinley Advisors explains what low response rates on member surveys mean and how to improve them. BackPocket Agency explains why you need a content strategy and how to create one. Learn how to set basic goals and develop realistic expectations for success and impact during their time as Treasurer.
eLearningDOC explains why microlearning is an ideal learning format for busy professionals and how to add it to your associations education portfolio. Snack pack How to ensure your association’s communications cut through the inbox clutter. Liz Willits , Content Phenom How to raise readers, in 35 steps. Microlearning.
We can help you move analytics to the top of the list by giving you tips to build a business case and how to articulate it to others. Illustrate how data can solve their pain points. Ask, “Do you want better memberinsights to inform strategy?” Describe what you plan to improve and outline how you plan to measure it.
Speaker: Jessica Bonney from VICA and Jeff Horne from Wicket
Join association experts Jessica Bonney from VICA and Jeff Horne from Wicket who will share practical insights on how to build an exceptional member-driven experience by gaining a deeper understanding of your members and delivering scalable training programs that your members love.
Brain Food readers can earn up to 10 CAE credits by attending Association Academys popular Association Member Growth Certificate Course.Over 1,000 association exec alums have already learned how to conduct research, develop relevant benefits, establish member content gates, improve recruitment and retention campaigns, and grow membership.
Hear about the hidden ingredient your core message is probably missing (hint: it’s not what you think), three essential elements that make your message irresistible and how to bake them in from the start, where persuasive message design fits in your organization’s ecosystem, and how to make a bulletproof case for it.
Follow these three tips to create an authentic thought leadership culture at your association, amplify your member’s voices, and increase organizational visibility in your industry. . How to foster a culture of thought leadership. You can learn more about the industry by listening to both your staff and members. Learn more.
Sorting through the mixed messages, our members send us. New board members feel like aliens in an alien land. The post How to Leverage Your Association’s Super-Members appeared first on Smooth The Path. Related: Move your association from community resource to community leader.
When testing new benefits, do you ask for member feedback? Likely your organization puts some of these methodologies to use because you know that memberinsights are what powers great strategy, change, and marketing. But memberinsights are hard to come by. Because survey fatigue is real. What do you do?
Well, have no fear, I’ve got seven tips to help you learn how to track the right thing and understand your numbers. Here's more on how to use community data effectively.). This data shows you what kind of content your members like and can help you decide what content strategy to pursue. Be Consistent. Session attendance.
How to best approach contract commitments like force majeure, attrition, and hybrid event needs with your hotel partner? Be the Change: How and Why Associations are Changing Membership and Revenue Models. Now your organization is trying to figure out how to increase income. More info/register. Host: Hopskip. Wed 6/16 at 11 a.m.
Learn how to spread your great ideas and get them acted upon. Understand how to seed and nurture the culture your company needs. Just like – what doesn’t make for a very compelling story but, why does – what doesn’t make for very actionable memberinsights but why does.
Learn how to make better business decisions by becoming aware of the biases that influence your reasoning skills. Find out what association- and market-related changes have occurred since 2008, when and how to review policies, and the elements of good reserve and investment policies. 1 CAE credit. 1 CAE credit. Host: YourMembership.
How to get informed about the state of your member data. The next step is learning more about your member data. Gauge how your association measures up by surveying your staff to identify key trends in your organization. How to set goals to improve your member data.
– Overview: Using Digital Metrics to Gain MemberInsight. Associations are looking for how to best staff their organizations, craft campaigns and measure programs in the digital age. Presenter: Chris Cichon, Marketing, Boomerang. Fri 6/3 at 3 p.m. For many organizations, digital marketing is a new undertaking.
To build a supportive community and offerings that prioritize members’ goals and interests, it’s critical that your organization invests in the right association management platform. This software makes managing the large amounts of data your association collects simple, illuminating key memberinsights.
Without that data, and the community filled with relationships and resources drawing members in, what do you have? Learn how to harness it to create an awesome personalized experience. If you want to follow up, send another email to confirm your hypotheses about what your members were interested in. Better Together.
With this foundation, let’s look into the strategic side of things: Why do businesses decide to join, and how can you make your membership more enticing? Plus, understanding how to structure your membership fees is crucial if you want to attract and retain a larger member base. Why Do Companies Join Trade Associations?
Find out how the Albright-Knox has “shaken off its stodgy reputation and become the place to be.” WBT Systems explains how to increase your sales to nonmembers , an underappreciated market segment with huge potential. MemberSuite describes how technology (beyond the conference app) can help you improve the event attendee experience.
Learn how to bridge the gap between your AMS and LMS by identifying key integration points and how to work with multiple vendors to accomplish a successful integration. Gain insights into how to involve key stakeholders and achieve buy-in from decision-makers. Learn how multiple organizations are using?good
How to find the right AMS for your association at AMS Fest 2023 T o help you find the right AMS for your organization , here are three questions to ask vendors at AMS Fest 2023 : 1. AI can offer crucial memberinsights into your data and help you meet your strategic goals. Online community platform.
At Xperience, Nimble AMS customers and software staff presented their success with the platform and how to best utilize the association management software (AMS) to reach association goals. Rachel Seratte led the session, teaching administrators what to expect in their new role and how to use Nimble AMS to get the job done.
There are more webinars and digital events than ever competing for the time and attention of your prospects, so how do you rise above the noise? Planning for the Unplannable: How to Prepare a Conference Contingency Plan. So, how can organizers develop a solid contingency plan that they can rely on when the unexpected occurs? .
It has an 80% peer-to-pee response rate, strong advocacy for its industry, daily digest emails with no option to opt out, and uses memberinsights for new products and services. Similarly, a community should provide valuable content for it’s wide array of members. Growth matters: build trust through social capital.
Here’s how to get stakeholders on board. Also: Are mid-career members mentees, mentors, or both? Maddie Grant, a mid-career professional herself, writes on Association Success that associations need to better acknowledge and leverage mid-career members’ insights. The Personify blog shares tips on how to secure it.
This will help your speakers mold their presentations to the liking of your members (in a broad sense, at least.). Remember: There’s a fine line between giving your membersinsights and ideas and pigeonholing them into one very specific presentation style. For example, you may want to include….
Wondering how to serve members better? The association who is closest to their members wins. Think about the restaurant owner that assumes that his genre of restaurant is no longer popular when in fact seats would be filled if he just cleaned the bathroom more often. Let’s ask them what they are struggling with.
The site and related app are the latest regulatory-focused effort by the meat association, which has assisted its members with information on rules and regulations since the 1940s. Department of Agriculture’s Public Health Information System.
Members should feel comfortable voicing their issues, and your association should be prepared to handle—and, at best bet, solve—their complaints. How to respond to a member’s complaints, and more, in today’s Lunchtime Links. Kvetching customers: Think an apology or refund will assuage your members’ complaints?
Focus on developing programs and resources that address industry challenges or cater to a particular member segment’s needs. Data Detective Work: Uncovering MemberInsights Gone are the days of relying solely on intuition to understand your members.
Focus on developing programs and resources that address industry challenges or cater to a particular member segment’s needs. Data Detective Work: Uncovering MemberInsights Gone are the days of relying solely on intuition to understand your members.
Focus on developing programs and resources that address industry challenges or cater to a particular member segment’s needs. Data Detective Work: Uncovering MemberInsights Gone are the days of relying solely on intuition to understand your members.
Related: How new members are prompted to engage. The new member engagement rule of three. How to exponentially improve member engagement at any association. The post Engaging Not New or Long, But Medium-Time Members with Your Association appeared first on Smooth The Path.
In nearly all of the member phone interview projects I’ve conducted, about a quarter of the way in, I added a better question based on the previous responses. These new questions always yield super insightful results. Each of our members holds so much wisdom, wisdom we need to advance the industry or profession.
Might your association be out of sync with members? A new way to think about why member join. Members leave associations without a sound. Curious about how to get back in sync with your members? This style of member research might be right for your association’s goals. Get back in sync.
The best association management software providers will simplify this process by offering secure data analytics and reporting tools to help you collect, organize, and analyze memberinsights. Compile member data from applications, surveys, event attendance, and engagement with past online communications.
How to avoid unnecessary risk and how to allow the best opportunities to flow? How to get the team moving in the right direction? Channeling memberinsights, Amanda writes a weekly blog for association professionals at SmoothThePath.net or follow her on Twitter @SmoothThePath. To know what to do and what not to do?
Single sign-on: Members can interact with peers in the community and pop over to check their latest certifications, access a new resource, or register for a course—without thinking about how to get there. . Best of all, with the support of your trusted customer success team, it’s easy and fast to get started. .
Sometimes we get hung up on not knowing how to serve our members. Related infographics: The problems we solve for association members. How to get an association on the innovation path. Sometimes we get stopped because we have just a few options and each of them is bad.
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How to ask your members these questions before planning an association event. There are many ways you can communicate with your members to get their imput on your events. What members to target for event insights. How can we create an unforgettable experience for our members? Email survey.
The weekly list of free educational events and resources for the association community New member onboarding. Clowder explains how to improve new member onboarding with your association’s membership app. They suggest five mobile onboarding strategies that offer new members a convenient, personalized onboarding experience.
eLearningDOC explains why microlearning is an ideal learning format for busy professionals and how to add it to your association’s education portfolio. – Why Your Association Needs Market Research Market research helps you understand what is most important to your members and how to make the membership experience better.
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