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Do staff regularly conduct memberresearch? Are listening tours, welcome calls, or member interviews on your list of to-dos? When testing new benefits, do you ask for member feedback? But memberinsights are hard to come by. Members are busy, and likely they will continue getting busier in the future.
Member workplace challenges. This memberresearch report from Halmyre Strategies describes the challenges faced by various professions as a new generation enters the workforce , including burnout, work-life balance, client demands, value of credentials, diversity, and changing workforce roles. Ok, and then what? 1 CAE credit.
Sorting through the mixed messages, our members send us. New board members feel like aliens in an alien land. The post How to Leverage Your Association’s Super-Members appeared first on Smooth The Path. Related: Move your association from community resource to community leader.
Learn how to spread your great ideas and get them acted upon. Understand how to seed and nurture the culture your company needs. Just like – what doesn’t make for a very compelling story but, why does – what doesn’t make for very actionable memberinsights but why does.
As a memberresearcher I see some validity to this statement. Research, particularly qualitative research is very good at naming member problems but members themselves are often hard pressed to articulate the right solution. Wondering how to serve members better? They will tell us.
There’s an interesting dance that happens with memberresearch. We ask the questions we think we want to know the answers to but members see those questions and find they would rather answer some other more important questions. Qualitative memberresearch methods do.
A new way to think about why member join. Members leave associations without a sound. Curious about how to get back in sync with your members? This style of memberresearch might be right for your association’s goals. The post How Often are We Out of Sync with Members?
While conducting memberresearch new members and long-time members share why they engage with their association (and why they don’t). Related: How new members are prompted to engage. The new member engagement rule of three. How to exponentially improve member engagement at any association.
Related: How to exponentially improve member engagement at any association. If you are thinking “oh no, we are a Day 2 association” we can explore ways to get the organization firmly back to Day 1. I am happy to bat ideas around. 3 levers of opportunity for associations who are preparing for the future.
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