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As we approach the end of 2024, our latest.orgSource Digital Trends Survey has shed light on the forces shaping the association landscape. Associations are at a pivotal moment, where adapting to digital trends will determine how well they thrive in 2025 and beyond.
Their post covers the importance of member-centric digital content, repurposing content, experimenting with formats and channels, and measuring ROI. Membersurveys. Candace Vanderpoel at McKinley Advisors explains what low response rates on membersurveys mean and how to improve them. Content strategy.
eLearningDOC explains why microlearning is an ideal learning format for busy professionals and how to add it to your associations education portfolio. Snack pack How to ensure your association’s communications cut through the inbox clutter. Liz Willits , Content Phenom How to raise readers, in 35 steps. Microlearning.
If your answers lean toward Yes, No, and Shut Up, then you might like (need) Impexium’s advice on event survey questions that hold attendees’ interest and provide you with useful data. Learn how associations are using AI today, what key risks and opportunities to explore, and how to incorporate AI into your strategic vision.
We can help you move analytics to the top of the list by giving you tips to build a business case and how to articulate it to others. We suggest that you have a conversation and not send a survey. Illustrate how data can solve their pain points. Ask, “Do you want better memberinsights to inform strategy?”
Follow these three tips to create an authentic thought leadership culture at your association, amplify your member’s voices, and increase organizational visibility in your industry. . How to foster a culture of thought leadership. You can learn more about the industry by listening to both your staff and members.
How to get informed about the state of your member data. The next step is learning more about your member data. Gauge how your association measures up by surveying your staff to identify key trends in your organization. Does your staff require any additional training to better manage member analytics? .
Likely your organization puts some of these methodologies to use because you know that memberinsights are what powers great strategy, change, and marketing. But memberinsights are hard to come by. Each time we ask for feedback or conduct a survey, we have to trade in some engagement goodwill. What do you do?
Learn how to spread your great ideas and get them acted upon. Understand how to seed and nurture the culture your company needs. Just like – what doesn’t make for a very compelling story but, why does – what doesn’t make for very actionable memberinsights but why does.
While observation as a market research tactic is working exceptionally well for retailers and for consumer products companies we association executives, on the other hand, don’t often see our members in their natural work habitat doing their everyday duties. Data and surveys are both limited. They will tell us.
Find out how the Albright-Knox has “shaken off its stodgy reputation and become the place to be.” WBT Systems explains how to increase your sales to nonmembers , an underappreciated market segment with huge potential. MemberSuite describes how technology (beyond the conference app) can help you improve the event attendee experience.
At Xperience, Nimble AMS customers and software staff presented their success with the platform and how to best utilize the association management software (AMS) to reach association goals. Rachel Seratte led the session, teaching administrators what to expect in their new role and how to use Nimble AMS to get the job done.
With this foundation, let’s look into the strategic side of things: Why do businesses decide to join, and how can you make your membership more enticing? Plus, understanding how to structure your membership fees is crucial if you want to attract and retain a larger member base. Why Do Companies Join Trade Associations?
Here’s how to get stakeholders on board. Also: Are mid-career members mentees, mentors, or both? The app created a more seamless process for registering, accessing brochures, and responding to surveys,” she says. The Personify blog shares tips on how to secure it. Give your annual meeting a tech refresh with an event app.
Other organizations’ members may love the Q&A sessions and being more interactive with speakers. If you’ve held this event before (or an event similar to it), hopefully you collected feedback via a post-event survey. What were some of the main takeaways you got from those surveys? For example, you may want to include….
We ask the questions we think we want to know the answers to but members see those questions and find they would rather answer some other more important questions. Online surveys don’t allow and don’t prompt members to add important questions and then answer them. Qualitative member research methods do.
This ensures members receive information relevant to their interests and career stage, leading to higher engagement and open rates. Active Feedback Mechanisms: Do not assume what your members want. Regularly gather member feedback through surveys, focus groups, and social media polls.
This ensures members receive information relevant to their interests and career stage, leading to higher engagement and open rates. Active Feedback Mechanisms: Don’t make assumptions about what your members want. Regularly gather member feedback through surveys, member focus groups, and social media polls.
This ensures members receive information relevant to their interests and career stage, leading to higher engagement and open rates. Active Feedback Mechanisms: Don’t make assumptions about what your members want. Regularly gather member feedback through surveys, member focus groups, and social media polls.
Likely members think the value of their membership is more than or less than we think they think it is. Likely members have better or worse experiences with the association than we guess they do. Likely members like the conference more or less than we assume they do. Surveys like this illustrate the point [h/t Velvet Chainsaw].
Now that you know why you should involve your members in your event planning, here are the questions you definitely should be asking. This membersurvey question could be an open-ended question, or in a multiple-choice format. How to ask your members these questions before planning an association event.
The best association management software providers will simplify this process by offering secure data analytics and reporting tools to help you collect, organize, and analyze memberinsights. Compile member data from applications, surveys, event attendance, and engagement with past online communications.
YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, and new member onboarding. Membership survey. iMIS by ASI invites you to participate in their seven-minute Membership Performance Benchmark Survey. Microlearning.
How to explain your idea in 30 seconds or less. In this high-level workshop, attendees will review key contract clauses, negotiation tips, and strategies on how to ensure a strong contract to protect your organization. More info/register (fee for MPI non-members). Quick hits. Tamsen Webster ). 1 CMP credit. More info/register.
Your data is good enough if you know a few simple secrets about how to manage it. Learn how to identify good information, develop practices to gather great information moving forward, and leverage information for better member engagement and retention. Issues Management for Government Affairs – How to do More with Less.
It’s time for MGI’s 15 th annual Membership Marketing Benchmarking Survey. If not, use this survey link to join nearly 1,000 association leaders worldwide whose participation helps all of us gain insights about what’s working to recruit, engage, and retain members, along with other valuable information. CAE credit.
Check out the results of the AMS/CRM Selection Survey conducted by 501Works, in partnership with Branching Knowledge. Learn how to respond to a Performance Improvement Plan in the best way possible for a win-win outcome. Learn how to build back-up plans into event design, contracts, and partnerships. AMS/CRM software selection.
In the second post of this series, they explain how UX research helps you evaluate how usable, useful, and user-centric your member experience really is and how to use that research to improve the member experience. Onboarding. Im happy to feature it as long as its not product-centric. Fri 2/14 at 11 a.m.*
They explain how to help Gen Z connect with employers, find jobs, jump-start their careers, and make career decisions. Halmyre explains how associations can address these issues and meet the changing needs of industry professionals. Young members. Walk through step by step how to write your own AI policy and guidelines.
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