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The 3 Best Data Points to Grab from Your AMS for Marketing Automation Campaigns

Higher Logic

The Illinois Association of School Business Officials used this tactic to speak to different segments of its audience based on membership type, such as vendors, administrators, or facility groups, and had impressive results. Keep It Simple with Strategy. Leverage membership history to nurture all members, not just new ones.

Marketing 197
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Association Brain Food Weekly: 8.14.20

Reid All About it

Claim Your Seat at the Table: Why and How to Impact your Association’s Virtual Event Strategy. Learn why it’s important for association planners to have a “seat at the table” in developing virtual event strategy and get tips for how to claim your seat in your organization. More info/register. Tue 8/18 at 12 p.m. 1 CMP credit.

Montana 370
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Help Your Speakers Embrace Diversity and Inclusion

Idea Architects

Guidance and Orientation LeadingAge Illinois , like some associations, includes a brief statement in their speaker guidelines “to sensitize speakers to the potential diversity in the audience.” Learners want to both see themselves and hear themselves reflected in session content and delivery. Doing so is both art and science.

Illinois 158
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Association Brain Food Weekly: 5.24.19

Reid All About it

Are you an association content strategy professional—or wannabe? And, once you have that budget, check out the ultimate guide to content marketing strategy from SEMrush. Learn how to create and enforce a meeting code of conduct (or ensure your existing policy has real teeth), and strategies for communicating the policy.

DC 170
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Aging Members Will Stick Around (& Keep Learning) Longer Than You Think

WBT Systems

Jay Olshansky, a professor in the School of Public Health at the University of Illinois at Chicago. To prepare your association and professional development strategy for an aging workforce and, therefore, an aging membership, you need to know what’s going on in your industry. Understand the employment trends in your industry.

Illinois 192
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Illinois Solar Group Opens Industry’s Doors to Public With Statewide Tour

Associations Now

The Illinois Solar Energy Association has open houses taking place throughout the state later this month to highlight solar energy’s use in both homes and businesses to the public. That’s the strategy the Illinois Solar Energy Association is using with its latest campaign, which aims to highlight the power of solar throughout the state.

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Illinois Hospitality Groups: Restore “Choose Chicago” Funding

Associations Now

Three Illinois associations spent $50,000 on an ad campaign asking state lawmakers to restore funding for Choose Chicago, which is being affected by a budget stalemate. The restaurant, hotel, and tourism industry are all linked together,” Illinois Restaurant Association CEO Sam Toia told Associations Now.