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Association Brain Food: 3.8.24

Reid All About it

Chapters should offer plenty of member-organized social meetups, not just education programs. 7 Tips for Marketing to Millennials Studies show that Millennials are now the largest B2B tech buyer group, making 59% of B2B buyers, with over 30% leading the charge and making those purchase decisions. Event marketing. 1 CAE credit.

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The Young Professional – Tracking down the Future Leaders of Your Association

Association Adviser

Growing a robust population of young professionals is essential to the future of your organization. If you’re not a millennial – loosely defined as people born between 1980 and 2000 (ages 18 to 38 years old today) – you may feel that you are unqualified to understand what motivates them. We wholeheartedly agree.

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The Case for Treating Your Event Like a Culinary Experience

Associations Now

According to food writer Eve Turow, we have millennials to thank for this new national obsession. Through interviews over and over again, I kept hearing that people want something that’s tangible, that they can see and feel and smell and taste and that [millennials] are the guinea pigs of growing up in that [digital] world.”

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Why Your Meeting Needs to Be Green

Associations Now

For millennials, who will make up 75 percent of the workforce by 2025, sustainability is a major motivator in their lives. For meeting and event organizers, creating a green event starts with choosing the right city. Organizers of the U.S. They expect compelling experiences and sustainable, Earth-friendly practices.

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Friday Buzz: The City With the Best Wireless (Hint: It’s Windy)

Associations Now

Overall, cities in the Midwest did particularly well, with five Rust Belt cities—Chicago; Lansing, Michigan ; Rockford, Illinois ; Fort Wayne, Indiana ; and Detroit —sitting in the top 10. Rockford, the smallest city on the list, topped the charts on the speed front; Oklahoma City had the most reliable connections.

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How to Tame Technology

Association Adviser

Sarah Rosenberger , membership, communication and marketing coordinator for the Indiana Society of Association Executives (ISAE) , agreed. ” AHNA’s Malcom said her organization has recently added a mobile app for its annual conferences and will soon be offering continuing education credit via video or Skype.

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Millennial Women: Hear Them Roar

Achieve

2017 Millennial Impact Report. Women again appeared to be less engaged in performing any actions on behalf of social issues or causes (similar to what was reported during the 2016 election), and they were definitely lagging behind their millennial men counterparts in taking any kind of action. Specifically, Phase 1 of the.