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JANUARY 10, 2025

YMCareers explains how to become THE career development destination for your members and industry professionals. Membership marketing. Tony Rossell at Marketing General Inc. reminds us that membership marketing tools have changed over the years, but effective marketing principles remain the same. Career centers.

Case Study 252

Case Study Education Strategy Content 252

Reid All About it

NOVEMBER 1, 2024

Nominate yourself or a woman who works in the association industry for an award in one of three categories: technology leader, innovation, or technology champion. Content marketing. It’s a shame because empathy is a required emotion for anyone in a people business, like association and marketing professionals. Content marketing.

Revenue 258

Revenue Education Arlington Committee 258

Reid All About it

OCTOBER 25, 2024

Small-staff membership marketing. YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, and new member onboarding. Host: Channel Market Academy Speakers: Kate Coffey-Bacon, VP Marketing, U.S. Membership survey.

Arlington 252

Arlington Revenue Education Strategy 252

Spark Consulting

MARCH 12, 2025

Which, if you look at data like that from Marketing General’s 2024 Membership Marketing Benchmarking Report above, is low, even for individual membership associations. In their industry, employers are clawing back money for professional development, including association memberships. Download your copy at [link].

Software 150

Software Resources Report Marketing 150

Click

FEBRUARY 20, 2025

Lets start by acknowledging that getting email marketing right in 2025 is complicated. Marketers- this means you need to send the right message, with the right content, to the right person, at the right time. Related blog: Changes to Bulk Email Marketing What You Need to Know. Firstly, average open rates vary by industry.

Email Marketing 130

Email Marketing Marketing Software Tools 130

Reid All About it

JANUARY 17, 2025

Halmyre explains how associations can address these issues and meet the changing needs of industry professionals. Host: Momentive Software Speaker: Jessica Lovell, Senior Product Marketer, Momentive Software Wed 1/22 at 1 p.m. Team messaging. When I read articles like this, I’m so glad I don’t get pinged by anyone.

Education 264

Education Content Tools Strategy 264

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FEBRUARY 28, 2025

The Nonprofit Marketing Summit Join us to uncover the core principles that have driven nonprofit success for decades, and dive into the latest innovative technologies to equip your organization with the tools to thrive in 2025. 1 CAE credit. More info/register. Pineda, CEO & Chief Troublemaker, Matrix Group International, Inc.

DC 258

DC Education Arlington Case Study 258

Event Industry News

MAY 23, 2024

Event Industry News | Event Tech Live | Event Sustainability Live Role Overview: We are looking for an experienced Marketing Manager to join our team. You would work closely with our Sales & Marketing […] You would work closely with our Sales & Marketing […]

Marketing 129

Marketing Strategy Team Industry 129

Reid All About it

FEBRUARY 21, 2025

Only a few have integrated AI into their operations, primarily in marketing and communications. Freeman released a survey report describing how Gen Z professionals view live events , how their feelings compare with those of their older peers, and how event marketers can apply the insights to better reach this group. Gen Z and events.

Arlington 258

Arlington Education DC Social Media 258

Event Industry News

MARCH 10, 2025

The newly appointed committee will lead UKEVENTS efforts to drive recognition of the UK events industrys 61.6 billion contribution to […]

Committee 66

Committee Industry Products Conference 66

Spark Consulting

DECEMBER 11, 2024

Not to single out a particular industry, but while royalty revenue from your credit card program is nice, is it worth losing your members’ attention over the things that really matter to them? Have a conference that’s for marketing directors? Why are you sending a thousand marketing messages to CEOs? Inside Voice.

Revenue 195

Revenue Education Survey Marketing 195

MemberClicks

NOVEMBER 1, 2024

This is where content marketing comes in—a powerful tool that goes beyond traditional marketing by providing valuable, relevant information designed to attract, engage, and retain your members. For associations, content marketing is uniquely valuable. What is Content Marketing for Associations?

Content 52

Content Marketing Social Media Newsletter 52

WBT Systems

APRIL 29, 2024

He graduated from college several years back, worked in marketing at a radio station and nonprofit, but decided not to pursue that path. You probably know someone like my cousin. After living in Austin for two…

Austin 194

Austin Industry Marketing 194

A2Z Events

MARCH 26, 2025

The key to achieving this objective is having an effective event marketing strategy. When you have a strong event marketing strategy, it ties everything together so you align all your elements of planning together. What is an Event Marketing Strategy? What is an Event Marketing Strategy? Email campaigns.

Strategy 52

Strategy Marketing Social Media Analysis 52

Reid All About it

DECEMBER 6, 2024

Mary Kate Cunningham at ASAE explains what association professionals, volunteer leaders and industry partners need to know about this looming tax reform threat to associations. Content marketing. A marketers life is so much easier when you have a content strategy, which is why Im always harping on this point. Membership meetups.

Content 213

Content Strategy Revenue Education 213

Association Analytics

DECEMBER 9, 2024

There’s a consistent desire across the industry to tap more deeply into the data that’s been gathered in the myriad systems at hand, but it’s taking the leap that’s long been teh hardest part. Focus on demographics that serve your mission, industry, or broader societal goals.

Tips 169

Tips Tools Project Survey 169

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NOVEMBER 15, 2024

Mariner Management & Marketing describes three strategies to help staff liaisons lay the foundation for a strong partnership with committee leaders. Host: Planner Protect Speaker: Joan Eisenstodt, Hospitality & Meetings Industry Consultant & Trainer, Principal, Eisenstodt Assocs., Staff committee liaison. Yeah, me neither.

Certificate 264

Certificate Committee Education DC 264

Click

JANUARY 9, 2025

This valuable content will encourage interaction, drive more followers to your company page and website, and help push important marketing and PR announcements towards the top of the feed! Youll undoubtedly have brand updates, comments about employees, wins successes, market and business insights all excellent content!

Marketing 130

Marketing Social Media Content Tools 130

Reid All About it

JULY 2, 2021

It comes from a group of legal vendors who met late last year “to explore the current state of legal industry conferences and discuss ways they might partner with conference organizers to build a better experience for all.” I imagine the suppliers in your industry would say the same things, but why don’t you ask them? Hybrid events.

Technology 370

Technology Strategy Education System 370

Reid All About it

MAY 21, 2021

We hope you’ll join us to explore where the industry is heading—or better yet, where you’d like to take it. 5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid.

San Jose 369

San Jose Email Marketing millennials Strategy 369

Click

DECEMBER 19, 2024

Does your Data Drive Results Its an ancient saying – a marketing department is only as good as the data in its CRM. Marketing departments are busy evaluating previous campaigns and finalizing plans to deliver on next years goals, neither of which they can do without well-managed and clean data!

Strategy 130

Strategy Marketing Tools System 130

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MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

Puerto Rico 370

Puerto Rico Montana Revenue Education 370

Higher Logic

JANUARY 27, 2020

Today, we’re recognizing 20 influential people for their work in the online community industry. Our 2020 Community Movers + Shakers are champions of communities, who see the value in the community movement, and we wanted to highlight, honor, and share the work of their creative and innovative minds with the rest of the industry.

Software 317

Software Strategy Industry Social Media 317

Reid All About it

NOVEMBER 13, 2020

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. If you’re seeing lots of movement in your industry—members losing jobs, employers hiring for new positions—consider hosting a virtual job fair. Powering Engagement with Persona-Led Marketing.

Recruitment 370

Recruitment Recruiting Certificate Tips 370

WBT Systems

SEPTEMBER 20, 2021

You heard it here first: associations with cohort-based online courses will dominate their market and provide the most effective, transformational educational experience to professionals in their industry.

Course 285

Course Education Marketing Industry 285

Wild Apricot

DECEMBER 21, 2017

The composition, hierarchy, and primary role of sales ops may differ across industries and even across similar businesses of diverse sizes, but many of today’s sales ops leaders perform a standard core set of functions. Assessment of go-to-market strategies and methodologies. Market training. Performance Management Software.

How To 404

How To Process Tools Software 404

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JULY 10, 2020

Cimatri is inviting associations to participate in their State of IT Security in the Association Industry survey. The only thing constant in our industry is change. This workshop will arm you with tactical strategies that will help you to negotiate and defend your organization in this evolving market. IT security. 1 CMP credit.

Montana 365

Montana Content Price Strategy 365

Membership Marketing

DECEMBER 2, 2024

My latest book, The Seven Deadly Sins of Membership Marketing , will be published early next year. Why Another Book on Membership Marketing? Solving the Core Challenges The Seven Deadly Sins of Membership Marketing addresses these questions head-on. I’m thrilled to share some exciting news! out of 5 customer rating on Amazon.

Marketing 40

Marketing Recruitment Recruiting Review 40

Reid All About it

FEBRUARY 19, 2021

I love Marketing General Inc.’s s (MGI) annual membership benchmarking report, so I’ve put this new book by Tony Rossell, MGI’s senior vice president, on my list: How to Grow Recurring Revenue, Reach New Markets, and Achieve Your Mission. AMS experts will be showcasing platforms and sharing their knowledge with the association market.

Revenue 322

Revenue Leadership Strategy Las Vegas 322

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JUNE 25, 2021

Amanda Milligan, Content Marketing Institute ). Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. Presenters: Chase Brunson, Marketing and Development Manager, The Rise School of Austin. Ed Salvato, LGBTQ marketing specialist. Quick hits. Four questions to help vet your content ideas.

LMS 361

LMS Revenue Tips Strategy 361

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MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event safety. More info/register.

Technology 341

Technology Strategy St. Louis Tips 341

Reid All About it

AUGUST 7, 2020

Virtual event and community platforms give you the chance to eavesdrop on what your members and others in your market are talking about. Check out the infographic Gravitate Solutions put together with virtual event data compiled from three industry benchmark reports. Take advantage! Virtual event benchmarking data. Talk about data!

Montana 369

Montana Education Conference Member Engagement 369

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FEBRUARY 12, 2021

This is NOT the time to slow down on your initiatives for the future… That’s what I want for our industry. Presenters: Harneet Singh, Director of Marketing, Preseem. The Future of the Event Industry: 2021 Outlook. One year into the pandemic, the future of the event industry in 2021 is still uncertain.

Revenue 370

Revenue North Carolina Leadership Technology 370

AvidXchange: Association Management

JANUARY 22, 2025

Election outcomes can influence the regulatory, economic, and policy environment where construction, real estate, and community association management industries operate. These changes can drive up costs and limit access to essential construction materials, delaying projects and impacting the housing market.

Team 130

Team Cost Project Association Management 130

Reid All About it

JANUARY 22, 2021

Marketing Automation & Technology Systems Demo Day. Tasked with finding the right marketing technology systems for your organization? Join us for our free Marketing Automation & Technology Systems Demo Day event and experience seven in-depth demos from industry partners that are standing by ready to help.

Innovation 370

Innovation Education Communications Strategy 370

Reid All About it

MARCH 12, 2021

Learn about tactical strategies to improve your association, members, and constituents’ net worth, protecting the health of your association in the next economy, and the prospects for the industry you serve and your members in the next 15 years. Dive deeper into the foundational elements of digital marketing success. CAE credits.

Nashville 370

Nashville LMS Recruitment Recruiting 370