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This hypothetical scenario illustrates an important truth for all associations operating in the modern age: Your website is a critical tool that must meet your current and potential members expectations in order to keep your community healthy and experience long-term organizational success. Set up a members portal.
These are some of the terms engaged members use to describe their feelings about their favorite association. Over the years, I conducted 33 research studies on behalf of professional and industry associations, personally chatting with over 473 members. Prediction 2: Associations will warm-up.
Their method anticipates member needs and industry trends, instead of reacting to ideas from SMEs alone. New member engagement study. Contribute to industry research by taking Amanda Kaisers New Member Engagement Study survey. Apti explains how to take a proactive approach to developing online learning programs.
Association Societies Alliance (the association for state SAE executives) surveyed 305 members of seven state SAEs in November 2024 about their associations use of AI. Per the report, most associations are in the discovery or planning phase of AI adoption. Gen Z and events. More info/register. 1 CMP credit. More info/register.
Insight Guide is conducting research on industry suppliers’ engagement with associations. Adrian Segar highlights findings from Freeman’s Trends Report Q4 2024. He shares the report’s discoveries about the disconnects between what planners think attendees value and what attendees really value. Wallace Stevens Survey.
When it comes to memberexperience, your association is similar. What your members feel, think, and gain from your association can affect their involvement. If their experience is positive, that strong relationship can support your membership renewals and even lead to people championing your organization.
The association industry is at a crossroads. The rapid pace of digital transformation, changing member expectations, and economic uncertainty require associations to rethink their business models and adapt to new realities. Considerations for Your Association Are we investing in automation and AI to improve memberexperiences?
According to the Community Brands 2022 Association Trends Study , member priorities have shifted to tangible, personal benefits. 47% of membersreport joining an association for certifications or credentials and 45% say they chose an organization for job opportunities. . Use your data. Learn more. Download now.
Mary Kate Cunningham at ASAE explains what association professionals, volunteer leaders and industry partners need to know about this looming tax reform threat to associations. The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals.
Nominate yourself or a woman who works in the association industry for an award in one of three categories: technology leader, innovation, or technology champion. Hmm, that’s what my industry partner clients do. They explain how associations can address these issues and meet the changing needs of industry professionals. .
They go into detail on the items that belong on your list: reporting, security, API, technology partners, access control, cost of ownership, vendor stability, and the ability to expand software capabilities as your needs change. Day One Agency suggests not believing the headlines about Gen Z. More info/register. 1 CAE credit.
Your association might want to provide a personalized memberexperience, but are you actually doing it? Chances are that your association wants to provide a personalized memberexperience. Here are four ways to start providing a more personalized memberexperience: 1.Collect Collect and use member data.
Here’s what else we know : You can reach and retain younger members by exceeding their expectations with a customized memberexperience that meets them where they are in their careers, and positions you to grow together. Make it simple for your members to connect (on their terms) while providing a cohesive memberexperience.
If youre embarking on an AMS project, start your research by reviewing 108 Ideaspaces list of issues to consider when selecting an association management system (AMS) , such as reporting, security, API, technology partners, access control, cost of ownership, vendor stability, and the ability to expand software capabilities as your needs change.
Steps to Develop a Resilient Strategy: Incorporate Digital Trends and Analytics: Use data to monitor member behavior, industry changes, and technological advancements. Yet, many associations report challenges in integrating emerging tools like AI and maintaining cybersecurity.
He’s inviting association podcasters to share their latest episodes there and you to share episodes you recommend for association professionals and industry partners. Lowell Aplebaum and his team at Vista Cova published an excellent report on strategies and practices to prepare your board for effective governance. Board development.
In a world where digital transformation is rapidly reshaping industries, associations are no exception. The adoption of advanced technologies like artificial intelligence (AI), machine learning, and data-driven decision-making is becoming critical for staying competitive and meeting the evolving needs of members.
The greater the participation, the richer the data available to you on industry trends regarding workforce models, compensation, and security, so please participate. Association member communications. ExpoChat is a Twitter-based conversation on topics related to the trade show industry. Global Meetings Industry Day: Virtual.
In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. Where community fits in: Be your industry’s thought leader. Use community to reach future members.
Per Marketing General’s annual Membership Marketing Benchmarking Report , the Q4 2007 economic crash didn’t fully show up in association metrics until 2009. Now is the time to be on the phone with them asking about what’s going on with them and paying attention to trends in your profession or industry.
A study conducted by Edelman and Linkedin reported 65% of those surveyed said thought leadership content improved their perception of an organization. Well-researched and thoughtfully written content has the power to build association credibility, organization brand awareness, and even attract new members. .
s 2024 Association Economic Outlook Report , is optimistic. Benchmarks for Success Dive into Higher Logic’s most recent association email, community, and memberexperience survey data benchmarks. Association trends. The outlook for associations, as described in Marketing General Inc.’s But a few data points trouble me.
With these ideas in mind, here are three ways to provide a personalized memberexperience throughout your members’ career journey. Consider what your members want. It’s important to understand what your members are seeking. In the past, members felt a sense of professional responsibility to join.
Memberexperience. For their 2024 State of Associations MemberExperience (MX) report , Forj surveyed over 1000 association members about membership expectations and experiences. How Well Do You Know Your Members? Challenge your understanding of your association’s members.
A lightweight framework can also help organizations that are in the process of updating an existing strategy – whether that’s understanding data and systems, solving known and unknown challenges, or improving operational performance and memberexperience. Culture change starts at the top.
These three should be on your priority list to ensure a great memberexperience. Failing to keep up with technology may cause your organization to fall behind in its ability to deliver a great memberexperience. Keeping up with member expectations. As your association grows and evolves, its needs change.
Existing or expected technology integrations that improve staff efficiency, memberexperiences, etc. ● For this reason, Protech’s guide to association management technology recommends choosing software that centralizes and secures all important member information and touchpoints on one platform. Seek out an expert.
Existing or expected technology integrations that improve staff efficiency, memberexperiences, etc. For this reason, Protechs guide to association management technology recommends choosing software that centralizes and secures all important member information and touchpoints on one platform. Seek out an expert.
Use AI for Personalization : Artificial intelligence can help deliver personalized content and recommendations based on member preferences. This technology enhances memberexperiences and increases engagement. Implement Data Analytics : Leverage data analytics to track member behavior, event participation, and other key metrics.
This article uncovers the key survey insights, offering a data-driven look at the trends and opportunities shaping association industry trends. Moreover, 54% of associations have observed heightened member engagement,¹ and 45% have improved retention rates compared to 31% last year.³
If that type of experience isn’t an option for you, WBT Systems shares 13 ways you can get a basic level of knowledge and keep up with the trends in your association’s industry or profession. It’s frustrating to have member and event attendee data spread out across the organization in different databases. More info/register.
Today, AI is transforming industries across the globe, and associations are beginning to recognize its immense potential to revolutionize how they operate, engage with members, and create value. This ability to forecast and plan effectively allows organizations to stay ahead of industry trends and better serve their members.
Pivot Virtual Summit: Visioning a New Future for the Events Industry through Self Care, Innovation & Community. Hear industry-leading thought leaders talk about the events industry as we know it today and what we see for the future. This webinar will explore top trends and key findings from the 2020 report.
However, association professionals aren’t prioritizing these important member benefits. Meet your members’ expectations and become the go-to industry provider for continuing education by investing in the best online learning software platform.
The purpose of the meeting was to solidify our 2023 product strategy and build a roadmap based on industry feedback to make sure we’re helping our clients overcome challenges and uncover opportunities in the year ahead. We are grateful for the industry and its members we serve, and we look forward to a successful 2023!”
Enhancing Member Engagement Upskilling your workforce isn’t just about operations—it’s about providing better value to your members. AI and digital tools allow associations to personalize memberexperiences and engage them in more meaningful ways.
When it comes to delivering superior memberexperience (MX), association professionals know how important it is to invest in technology that drives member loyalty. What values do members prioritize at their associations? Here are the top five member priorities to get you started: . Industry news and information.
Answer 2: Figuring out how and where to acquire new members. They are direct quotes from Marketing General’s 2017 Membership Marketing Benchmarking Report , which lists new member acquisition as one of the top three priorities for associations. So how can you lose less sleep and attract new members to your association?
Ah, member retention. In fact, 46 percent of associations reported that increasing member retention is one of their top membership goals, according to the Membership Marketing Benchmark Report. If you’re worrying about member retention, the first place to start is to find out how you’re doing on paper.
You can learn about specific marketing automation and online communities topics via short, live webinars with industry thought leaders and product experts. Consider the Higher Logic Blog your one-stop-shop for industry news and best practices in online communities, marketing automation, customer experience, B2B tech, and more.
When members talk with me about their memberexperience our conversations often shift back to the beginning. Members of different associations have different new memberexperiences even members of the same association have different new memberexperiences.
Enhanced security features with multi-factor authentication (MFA) improvements Saleforce is an industry leader in keeping your association secure! MFA is a helpful tool in protecting your association against cyberattacks and safeguarding your member data. Protecting your members’ data helps you provide a better memberexperience.
MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Brace Yourself for 2024 No one knows what 2024 will bring to the events industry. The Community Check-In A weekly community chat on Slack for black professionals working in the events industry. Membership trends. Membership budget. More info/register.
Take Your Silent Auction to the Next Level: Raise More Money, Free Up Staff Time and Create an Unforgettable MemberExperience. The superman of silent auctions is going to lead a conversation alongside a few of his clients about how they revolutionized the silent auction experience. 2022 STR Industry Trends. 1 CAE credit.
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