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Nominate yourself or a woman who works in the association industry for an award in one of three categories: technology leader, innovation, or technology champion. Hmm, that’s what my industry partner clients do. Member workplace challenges. Committee management. Ok, and then what? Content marketing.
Association Brain Food readers can earn up to 10 CAE credits from Chris Gloede’s popular 10-week Association Academy Member Growth Certificate Course —only $499 with Brain Food promo code ACADEMY (a $50 discount). These calls are joined by ASAE leadership as needed to answer any questions from members. Host: ASAE Wed 6/26 from 9 a.m.
This memberresearch report from Halmyre Strategies describes the challenges faced by various professions as a new generation enters the workforce , including burnout, work-life balance, client demands, questioning the value of credentials, diversity, and changing workforce roles. More info/register (ASAE members only).
For example, the Florida Society of Association Executives (FSAE) recruited me to speak at this year’s annual conference. I credit the network effect for propelling all of my recent initiatives from speaking, to recruiting quality participants for association industryresearch, to having clients find me for custom memberresearch.
As an association leader yourself, you already know that this value often revolves around the experiences you offer, the people members will meet, and the abundance of opportunities you provide. These engagement methods aren’t just used to recruit new members, but are also essential elements needed to actively retain those members.
Why one association researcher discounts nonmember feedback in favor of the highly engaged, and how that choice relates to associations’ strategic decisions about what segments to engage. Kaiser specializes in qualitative memberresearch, mainly conducting in-depth member interviews for associations.
We would plan an innovation program that will help the association be nimble and quick, always seeking to solve member’s problems as the profession or industry evolves.
We need to keep moving the ball down the court aggressively for our members and for the industries we serve. Associations are doing great work to recruit the next generation of leaders. AA : What’s the best way to figure out what members need? SW : It starts with really knowing your members.
Your intrepid membership blogger returns from two conferences at regional societies of association executives with a roundup of tips and ideas, including great questions for memberresearch and the power of delegating metric measurement to staff. “What worries you most about your industry in the next three to five years?”
Well, some associations serve declining industries or professions. Focusing on the wrong key industry issues. Young professionals might not be interested in industry advocacy right now, but they might be interested in how to start off right in their first months on the job. (By Some, but not all.
Typically, these experts conduct memberresearch, develop innovative strategies backed by data insights, and help associations effectively communicate their value. Theyll also bring an outside perspective and knowledge of industry best practices that can help you enhance your operations. Frequently request feedback.
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