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Nondues revenue isnt new, but associations need for that revenue is. For years, associations have viewed nondues revenue as a bonus, but with revenue from memberships declining and the demand for engaging member experiences rising, nondues revenue is now less of a bonus and more of a necessity.
Let’s take a look at a few ways you can shift challenges into opportunities, keep your association top of mind, and maintain your revenue stream in 2023. Look Beyond Top Line Revenue Most people define success by revenue generated, but in today’s economy, we need to go beyond the numbers. Read more about their story.
Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Once you start thinking creatively, you can use all that content you prepped for your event to keep members engaged and increase revenue.
Introduction Is your association looking for new non-dues revenue ideas? With a learning management system (LMS) your association can prioritize non-dues revenue while boosting learner engagement and streamlining staff processes. Here are eight non-dues revenue ideas for your LMS: 1. There’s the rub: great content. Learn more.
GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. Non-dues revenue opportunities Dues increases and other financial trends The growing role of community platforms in member engagement …and so much more! and Canadian association professionals.
Here’s a million-dollar idea: help us hapless humans close the distance between having good intentions and taking action on those intentions. You see this challenge everywhere. Look at the professionals in your…
Impexium explains how to increase your association’s sponsorship revenue with a new relationship-based and expertise-focused approach to corporate partners. She shares three questions to help you declutter your media and other non-dues revenue products before adding anything new. Membership value. Association AI. Host: rasa.io
In the Great Reshuffle going on now, people are moving in and out of jobs and industries. Organizations are adapting to new business models and changing consumer demand. Their employees need training to update…
Nominate yourself or a woman who works in the association industry for an award in one of three categories: technology leader, innovation, or technology champion. Education revenue. Hmm, that’s what my industry partner clients do. Rosie Campbell at Beam Content believes empathy is the skill that will rescue content marketing.
Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Customer education has become a key driver for growth, retention, and product adoption. Download the report now!
If you’re like most associations, it’s likely that your member dues have been in decline and that means you’ve got to look at other ways to make up for that difference, Diversifying revenue streams is key to long-term success, but your association doesn’t need to look far for solutions.
Ive got a couple of ideas: industry jump-start courses and early-career microcredentials/digital badges. Legalese with the Ladies: What Washington Has in Store for Events in 2025 Hear how the changing political landscape could shake up the events industry. Associations, how can you help member employers? Fri 2/7 at 12:30 p.m.*
Business Growth Hacking Lab To grow your membership and non-dues revenue to the next level, what changes must be made in marketing, tech, people, and business development? Learn how to foster cross-departmental collaboration to create new revenue opportunities. Come hear AI strategies from your fellow association executives.
Many of our organizations, in an attempt to be all things to all people (or due to the temptation of all that tasty, tasty non-dues revenue), have larded up our membership “benefits” with so much tangential crap that our members can’t focus on the stuff that will actually help them achieve their goals and fix their problems.
These may have not been a big revenue generator for you, but they provided a much needed connection for your members and delivered value to them. Like others, revenue is most likely top of mind for your association. We are going to share three ways to generate new revenue using your data. No two members are alike. Get Started!
For the tenth year, input from association professionals is helping iMIS uncover industry trends in membership engagement and retention levels, digital transformation, and more. Explore strategies to revitalize your association’s digital foundation, with a central focus on leveraging learning technology to kickstart revenue generation.
Think Like a Media Company: Unlocking Non-Dues Revenue for Sustainable Association Growth Hear about the imperative need for diversifying revenue streams. Learn about strategies for leveraging non-dues revenue opportunities strategically. Learn about strategies for leveraging non-dues revenue opportunities strategically.
Halmyre explains how associations can address these issues and meet the changing needs of industry professionals. Karine Desbant at MCI describes how their client associations are generating new revenue streams and growing membership by repurposing content. Team messaging. 1 CAE credit. More info/register. 1 CAE credit.
They describe revenue-sharing models and offer tips for ensuring a profitable, equitable and peaceful partnership. Evaluating New Revenue Opportunities Explore key factors for guiding your association’s assessment of new products, programs or services. Engage with industry innovators and thought leaders. Awards program.
Bart and I discussed challenges and strategies within the association industry, including membership management, revenue generation, and non-traditional fundraising methods, with an emphasis on practical solutions, critical thinking, and asking tough questions to drive meaningful change.
In 2025, Congress is likely to consider new tax increases on association revenue, such as membership dues, sponsorships, investment income and educational program revenue. Here’s an opportunity for associations to work with industry employers to provide this in-demand training. Tax reform threat. Purchasing decisions.
Iventis, the leading provider of collaborative event and venue planning solutions, is pleased to announce the appointment of Matthew Wilson as Chief Revenue Officer (CRO), making a strategic addition to its senior leadership team as the company continues its focus on expansion and growth.
The greater the participation, the richer the data available to you on industry trends regarding workforce models, compensation, and security, so please participate. Non-Dues Revenue, Partnerships & Sponsorships: What’s Working & What’s Not. COVID has cut into associations’ non-dues revenue streams in a major way.
Many members are struggling financially because they’ve been laid off, had their budget cut, or suffered revenue losses. Why there won’t be a meeting industry new normal. (by Association websites compete with for-profits, media, and other associations for eyeballs, mindshare and even revenue. From Virtual Events to Real Revenue.
Several weeks ago, when it was first becoming apparent to association executives (and everyone else) that the coronavirus pandemic was, in fact, going to be quite serious, most of the industry discussion seemed to revolve around “Do we REALLY have to cancel our conference? What about our revenue!” Yes, it was appalling.
Meetings Today talked to event planners about revenue diversification, in-person vs. virtual attendee engagement, and managing your mindset. The Society for Industrial and Organizational Psychology shared some of their sponsorship plans for an upcoming virtual conference on Collaborate (sorry, ASAE members only). Good question.
Launched ideation workshops to brainstorm revenue diversification strategies. Think Beyond Membership Dues Associations must explore alternative revenue streams to remain sustainable in unpredictable environments. Provided leadership training focused on risk assessment and strategic execution. By adopting Association 4.0
Ask your questions regarding strategies, best practices, and tactics across the full event marketing funnel (from leads to revenue) and expand your role beyond execution to designing experiences that deliver on business objectives by understanding how event marketing works. 1 CMP credit. More info/register (fee for non-MPI members).
Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. Host: Events Industry Council. ExpoChat is a Twitter-based conversation on topics related to the trade show industry. Virtual event sponsors/exhibitors. More info/register.
– Revenue Success from Scratch: One Association’s Story. ” In honor of PRIDE month 2021, this day will promote self-affirmation, dignity, equality, and increased visibility of diversity in the meetings and events industry. Host: Professionals for Association Revenue. Tue 6/29 at 2 p.m. 1 CMP credit.
Does your association have a career section for people curious about entering your industry or profession? I love this page from SEMI about the semiconductor industry. One difference this year: “For the first time in the survey’s history, the challenge of generating non-dues revenue topped all other obstacles faced by associations.”
This is NOT the time to slow down on your initiatives for the future… That’s what I want for our industry. The Future of the Event Industry: 2021 Outlook. One year into the pandemic, the future of the event industry in 2021 is still uncertain. How to Increase Your Corporate Sponsorship Revenue. More info/register.
On Thursday (9/26), ASAE is hosting a webinar about a possible existential threat to associations: legislators who want to apply the 21% corporate tax rate to the non-donation net revenue of tax-exempt organizations, like associations. Non-dues revenue. Membership app adoption. AI for associations. More info/register. 1 CAE credit.
The weekly list of free educational events and resources for the association community… Industry careers website. Once again, I’m asking for good examples of association (or association foundation) websites that feature an industry careers section. This page from SEMI about the semiconductor industry is an example of what I mean.
Non-dues revenue. If you’re a podcast listener, check out Association RevUP from Professionals for Association Revenue. Each episode (25 minutes max) hosted by Carolyn Shomali features association industry professionals discussing an element of association business—culture, sales, partnerships, data, strategy, etc. to 6:30 p.m.
They also describe how credentialing programs can help your association increase member engagement and revenue. s (MGI) annual membership benchmarking report, so I’ve put this new book by Tony Rossell, MGI’s senior vice president, on my list: How to Grow Recurring Revenue, Reach New Markets, and Achieve Your Mission. Quick hits.
. – Top Trends to Increase Non-Dues Revenue and Membership Dues in 2021. Learn the current trends to retain your existing membership dues and examples of how associations are effectively increasing non-dues revenue in 2020. Driving Revenue with Contextual Engagement and Marketing. More info/register. . 1 CMP credit.
Chapters can continue to generate non-dues revenue by partnering with their sponsors in new ways. Billhighway explains how to help chapters leverage their event and content assets to deliver desperately needed revenue to their bottom line and value to sponsors. Chapter sponsorships. Virtual event sponsors and exhibitors. Host: Cvent.
James Young at Product Community shares ten revenue-generating product ideas. Learn how one association used personalized communications to gather data that boosted member retention, non-dues revenue, and year-round member engagement. Product ideas. He doesn’t think of them as visionary, but some of them are new to me. 1 CAE credit.
She’ll be joined by community professionals, industry experts, and global thought leaders to explore a different topic each week. Lori Ely, Chief Revenue Officer, Results Direct | RD Mobile. Fri 4/10 at 1 p.m. Engagement That Scales. Join Rachel Happe for a weekly live conversation with a new special guest every week.
Tip #3: Find new revenue opportunities. You can still generate revenue but the audience doesn’t pay to attend. The value in your new member segments, their continued engagement and new revenue opportunities from virtual events may outweigh your total costs, but you don’t know until you dig in! Consider the increased workload.
This can unsettle rank-and-file workers , but CEOs are also smart about communication and support as they explore new product structures and new revenue streams. That means leaders are increasingly asked to serve as change agents for their organizations. Adapting to AI.
It also helps transform Associations into Strategic Partnerships and helps position Industries and Professions for growth. Communicate Industry and Profession ROI. The organization includes all clean and distributed energy resources in the conversation and develops, shares, and builds practical solutions for the entire Industry.
However, I wished they could have utilized me to help grow their revenue and monetize data for their industry. How many more products and services could I have helped deliver to the industry we served? We all come to this industry to change the world, not necessarily for a paycheck.
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