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Leveraging AI for Personalized Member Engagement 

.orgSource

Just as Amazon uses AI to suggest products you might like, associations can use AI to recommend relevant professional development courses, connect members with similar interests, or highlight industry news that matters most to each member. More meaningful connections, a higher likelihood of renewal, and increased member loyalty.

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Driving Member Engagement and Revenue Growth Through Data-Driven Strategies

Association Adviser

Why Data Should Be the Cornerstone of Your Association’s Strategy Associations that leverage data and research consistently stay relevant and competitive by deepening their understanding of member needs, making informed decisions, and uncovering new revenue opportunities.

Revenue 146
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Taming the Information Jungle: Lessons from AIIM’s Digital Transformation Journey 

.orgSource

While some technology trends have evolved since then, the leadership strategies and digital transformation insights remain highly relevant. At the time of this interview, Peggy Winton served as President and CEO of the Association for Intelligent Information Management (AIIM). This post is adapted from Association 4.0

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Association Brain Food: 10.11.24

Reid All About it

Member engagement. Elizabeth Engel of Spark Consulting shares insightful takeaways from a conversation about engaging today’s members , including making space for them and solving the right problems. Call-a-member month. More info/register (ASAE members only). Love this idea. 1 CAE credit.

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Association Brain Food: 4.18.25

Reid All About it

Their method anticipates member needs and industry trends, instead of reacting to ideas from SMEs alone. New member engagement study. Contribute to industry research by taking Amanda Kaisers New Member Engagement Study survey. Host: Association Women Technology Champions Wed 4/23 at 1 p.m. AI tools course.

Strategy 270
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Building a Community: 5 Tips for Digital Member Engagement

Blue Sky eLearn

Therefore, it makes sense to meet your members where they already are. Check out these strategies to help improve your digital operations as well as increase member engagement: Optimize your website. Offer an accessible online member directory. Watch your member engagement rise with this added portal.

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Three Warning Signs Your Association Isn’t Keeping Up with Technology 

.orgSource

As technology continues to shape member expectations and operational efficiencies, associations that lag are at risk of becoming obsolete. Our recent.orgSource Digital Trends Survey reveals several key gaps in how associations are currently using technology to meet member needs and adapt to industry shifts.