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Association Brain Food: 11.1.24

Reid All About it

Mobile engagement strategy. Clowder explains why you need a mobile engagement strategy when deploying a membership app and how that strategy helps you deliver value, build trust, and increase member engagement. Member workplace challenges. Why do content strategies fail —and what can you do about it?

Revenue 258
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A Member Research Strategy to Consider

Smooth The Path

The New Member Engagement Study is a mixed method study. Have you got questions for your members? Get started with the qualitative, deep-dive method and then, if more information is needed, continue with quantitative. The post A Member Research Strategy to Consider appeared first on Smooth The Path.

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Association Brain Food: 7.5.24

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Lowell Aplebaum and his team at Vista Cova published an excellent report on strategies and practices to prepare your board for effective governance. You’re more likely to attract and keep members with either a combination or tiered membership structure. Board development. Tony Rossell of Marketing General Inc. Workplace challenges.

Strategy 270
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Association Brain Food: 10.4.24

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Impexium dives deep into the details of membership renewals , such as the difference between retention and renewal, metrics, reasons members don’t renew, and, best of all, solutions for your association’s renewal challenges. Content strategy. More info/register (ASAE members only). Call-to-action (CTA). Workplace challenges.

NJ 258
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Association Brain Food: 6.21.24

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Learn about strategies and tactics to help you attract and convert higher-paying customers with less effort, and without sacrificing member value. Learn how to design volunteer programs that tap into members’ aspirations and fuel association loyalty. 1 CAE credit. Fri 6/21 at 1 p.m. 1 CAE credit.

Arlington 264
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Association Brain Food: 8.30.24

Reid All About it

Billhighway shares five strategies suggested by Carrie McIntyre of Navigate for helping chapters become proficient at sponsorship and exhibit sales —advice that applies to anyone in business development and sales. Sharon Rice and Jennifer Proctor at.org Community share strategies to lighten the load for the heavy lifters on your team.

Video 213
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Making Virtual Exhibiting and Sponsorship Worthwhile

Smooth The Path

Most of the member research I do is core member research, but I have had the chance to conduct a good body of exhibitor/sponsor member research over the years. There is a common thread in the research across many associations, and that is exhibitors are tired of feeling like “the wallet.”