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A whitepaper from the National Association of Corporate Directors suggests boards are at risk of succumbing to short-term, reactive responses to trends like generative AI. Boards are struggling to be fit to respond to a rapidly changing technological environment, according to a new report.
Over the next week, I’ll be blogging about and sharing excerpts from The Association Role in the New Education Paradigm , the eighth whitepaper in the ongoing Spark collaborative series. Ohio Society of Certified Public Accountants.
Marketing Profs picked up Maddie Grant and Jamie Notter's survey on new leadership skills for the social media age (and wrote a really nice article about it). Content marketing is all the rage, which makes it even more important to do it WELL. Want to innovate in 2013? Big list this week. If you are, just stop.
Limited Integration Between Systems : If your CRM, email marketing, and membership databases dont communicate with each other, you may be missing opportunities for efficient, personalized member engagement. Our team designs innovative, tech-forward campaigns to help associations connect with members in meaningful ways.
These are some of the questions posed in the new AIM WhitePaper “Promoting and Selling an Exhibition: Innovative Ideas to do it with success” which AIM Group International has just realised and shares on the market. The WhitePaper can be downloaded for free from the AIM Group International website.
A new whitepaper reveals that most exhibitors feel invisible and think that show organizers aren’t doing enough to help them. That’s according to a new whitepaper released this week by The Expo Group , which reveals that exhibitors often don’t feel seen. “ Hungry for Innovation. The truth is they’re probably not.
London, UK - Internet Association (IA) – the trade association that represents leading global internet companies on public policy – today has unveiled a WhitePaper detailing the key digital provisions that should be part of any U.S.-UK economies - as our WhitePaper today highlights. Innovation oriented copyright.
“Innovation” is such a buzzword now that I wouldn’t blame association execs for tuning out when they hear it. But I like Jim Carroll’s slant on it: “Innovation is all about adapting to the future.” The conference website says Carroll will talk about: technologies and innovations that will affect association business models.
In Nimble AMS’ AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two whitepapers, one an introduction to AI for associations and one on developing an AI strategy. Host: American Marketing Association Speaker: Sandy de Arango, Lead Solution Specialist, Sprinklr Tue 4/23 at 12 p.m.
Join Association Chat host KiKi L’Italien, founder of Amplified Growth, and her guests Elizabeth Weaver Engel (Spark Consulting) and Shelly Alcorn (Alcorn Associates) to discuss their newly released whitepaper about the chaotic climate the world is facing with education, the workforce, and the role associations could and should play.
Journey innovation: continuing to test, learn, and iterate to create new value for the customer and, as a result, for your organization. In other words, leading engagement from the outside-in (yes, as in the whitepaper I co-authored last spring with Anna Caraveli). Do a better job marketing their business. Find clients.
Whenever association consultant Elizabeth Engel releases a whitepaper, I pay attention. No matter the topic, her papers are always interesting and informative. Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. Keep learning! Tue 1/30 at 12 p.m. Host: ASAE.
The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. Maddie Grant and Jamie Notter at Human Workplaces released a new whitepaper on a maturity model for workplace culture.
Vista Cova’s whitepaper, Strategic Frameworks: The Future of Strategic Planning , explores how association executives are working with strategic plans in the post-COVID environment. The paper describes ten themes that emerged in their research and includes an appendix with the participants’ strategic frameworks.
All together now: one hundred bottles of beer on the wall, one hundred bottles of beer… Event marketing. Fíonta shares eleven effective marketing strategies for boosting event attendance. Mobile experts will be showcasing apps and sharing their knowledge with the association market. AI for associations. CAE credit.
marketing automation software offers tools to lift those relationships to a new level. Aimee, who is senior digital marketing advisor at HighRoad Solution, gave an insightful overview on building successful member journeys. Soft Skills: visionary Top Trends in Digital Marketing.
They understand the value of a consultative sales approach bolstered by content marketing. You don’t have to do things the way you always have—use this opportunity to try out an innovative approach to online education. This new revenue will help NWFA expand their online learning program and marketing efforts.
Quick hits before we get to next week’s free webinars: Is your marketing mediocre? The best reason to do content marketing is organic search–but you’ll reap other benefits as well. Michael Brenner, Content Marketing Institute ). Presenters: Dawn Caous, Director, Marketing Communications, American Society for Quality.
Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Innovation through Collaboration. We are always looking for new innovative ways to do things better. Speaking Engagements.
Association Advantages for Innovation. Heres part three of the "innovation for associations" whitepaper Im helping to write while chairing the Innovation Task Force for the Wisconsin Society of Association Executives. Saturday, August 28, 2010. These advantages include: 1.
If you need a little inspiration—the kind that makes you feel blessed “to have been alive and well back then”—then read The Association Role in the New Education Paradigm , a whitepaper from Elizabeth Engel, CAE and Shelly Alcorn, CAE. How long will it be before it enters your market? Colleges must change dramatically.
Next Steps for Association Innovation. This is an exciting time for the WSAE Innovation Task Force. First of all, our whitepaper on association innovation is nearly finished. We’re looking for appropriate venues to publish and/or present the paper, and encourage your suggestions and help in disseminating it.
The wearables market is booming, with sales expected to reach the $10 billion mark this year, CTA says. The “Guidance for Wearable Health Solutions” whitepaper —which was produced with the input of physicians, patient advocates, healthcare organizations, and technology companies—is free to download with registration.
Barriers to Innovation in the Association World. In one of my last posts I shared the principles of innovation weve drafted as part of the "innovation for associations" whitepaper being written by the WSAE Innovation Task Force. But many associations approach risk from a decidedly conservative perspective.
The first is characterized as highly innovative, collaborative and experimental, and could easily be classified as an early adopter. Coupled with cutting-edge educational opportunities, case studies and whitepapers, these individuals are thought leaders in their field and light years ahead of their time.
The 2017 Membership Marketing Benchmarking Report is now available as a downloadable PDF. In addition the increases reported in total membership counts, the 2017 Membership Marketing Benchmarking Report also highlights continuing strong data on other key membership statistics. Here are some of the highlights of this year’s research.
It’s important that all of us better understand our target market customers. And it is critical when designing programs or services for your target market. Unlocking Your Conference Team’s Empathy, Unlocks Innovation. He says it often leads to innovation. IDEO’s Empathy On Edge whitepaper.
Market & Biz Plan. Categories: Advocacy , Market & Bus Planning , MegaTrends & Research , Membership. Together with follow up interviews from some of the largest European-based associations, MCI developed a whitepaper designed to address some of the key outcomes from the study. Constantly innovate.
Principles of Innovation. The fourth meeting of the WSAE Innovation Task Force was held on July 16, 2010. For those of you new to this conversation, Im heading up an effort for my state society to define an evidence-based model of innovation for the association community. Im also blogging about it here.
Innovative technologies helped mobilize fundraising campaigns and increase donations to support these efforts. But he also noted that organizations with access to technologies, fundraising plans, and marketing campaigns fared better than those without. .
The Clinic of Innovation. Heres another fascinating post about innovation from the HBR blog. It describes the first-of-its-kind "Clinic of Innovation" at Oslo University Hospital--an internal unit within the hospital that is set-up to work like an outpatient health clinic.
The Innovation Hub for Associations. Ive been blogging about my work with the Innovation Task Force of the Wisconsin Society of Association Executives for a while now. Its called the Innovation Hub for Associations , and can be accessed here. The core of the site can be found under the "Innovation Model" tab. at 9:18 PM.
Since many companies are looking for new and innovativemarketing strategies, your corporate partnership program should be expanding with new opportunities for these companies … and more partnership revenue for your association. You Need to Review”. Know Your Competition!”. This helps us understand what they should expect in return).
Recipes for Innovation. He has designed some very innovative tools.and created innovative designs for traditional tools. He has designed some very innovative tools.and created innovative designs for traditional tools. good design is innovative. good design is innovative. So heres a funny story.
Clicks and opens on a marketing email. According to “ Emotions, the Next Event KPI? ,” a whitepaper from CWT Meetings and Events, facial coding could be the answer. Associations are always using data to analyze attendee engagement at their meetings. But could even more valuable insights come from measuring attendees’ emotions?
A few months ago MGI published a whitepaper I wrote entitled "Seven Innovative Ideas to Fight This Recession." The purpose of the paper is to present seven practical ideas that membership leaders are using now to keep this recession from eroding their membership. Here is a brief summary of four of those seven ideas.
Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Participate in the 2011 Membership Marketing Benchmarking Survey. Membership Marketing Benchmarking Report. Speaking Engagements.
How I adopted the innovative start-up strategy for the benefit of my association. We created a simple report based on this information and circulated it in an email marketing campaign to people who were set to take the test in the following months. I first read The Lean Startup by Eric Ries in 2013. None of these things took much time.
“Connecting With Government Customers in an Era of Event and Travel Restrictions,” a new whitepaper by Market Connections and Boscobel Marketing Communications, reports that federal employees are going to fewer events, agencies are running fewer events, and contractors and other stakeholders are feeling the effects. “We
Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. And give your remarks on email marketing book. Membership Marketing Benchmarking Report. Know the Numbers on Membership Marketing.
An introduction to the key concepts behind the innovative business strategy. Innovation metrics give a picture of the true usefulness of a product or service, and relate back to your desired impact rather than usage of the solution itself. Far from encouraging us to be cheap, the end goal is to reduce waste of time and resources.
They have also created a significant amount of educational resources including an online learning management system, whitepapers, and intense boot camp program, all aimed at enhancing the skills of meetings planners to prepare them for a hybrid event world. About EventsAIR.
Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Another key opportunity to improve membership Sladek says “comes down to marketing.” Innovation is a must:” 5.
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