Reid All About it

AUGUST 18, 2023

Vista Cova’s white paper, Strategic Frameworks: The Future of Strategic Planning , explores how association executives are working with strategic plans in the post-COVID environment. The paper describes ten themes that emerged in their research and includes an appendix with the participants’ strategic frameworks.

Certificate 195

Certificate Education Revenue Marketing 195

.orgCommunity

FEBRUARY 25, 2019

marketing automation software offers tools to lift those relationships to a new level. Aimee, who is senior digital marketing advisor at HighRoad Solution, gave an insightful overview on building successful member journeys. Soft Skills: visionary Top Trends in Digital Marketing.

Marketing 68

Marketing Case Study eBook Social Media 68

Reid All About it

JUNE 14, 2024

All together now: one hundred bottles of beer on the wall, one hundred bottles of beer… Event marketing. Fíonta shares eleven effective marketing strategies for boosting event attendance. Mobile experts will be showcasing apps and sharing their knowledge with the association market. AI for associations. CAE credit.

Arlington 259

Arlington Revenue Leadership Strategy 259

Thanks For Playing

JANUARY 30, 2013

Marketing Profs picked up Maddie Grant and Jamie Notter's survey on new leadership skills for the social media age (and wrote a really nice article about it). Content marketing is all the rage, which makes it even more important to do it WELL. Want to innovate in 2013? Big list this week. If you are, just stop.

Social Media 150

Social Media Review Innovation Leadership 150

Spark Consulting

AUGUST 26, 2016

Download The Association Role in the New Education Paradigm white paper. We’ve got you covered. Remember: it’s free!

Education 150

Education Case Study Team Marketing 150

Reid All About it

MARCH 24, 2016

“Innovation” is such a buzzword now that I wouldn’t blame association execs for tuning out when they hear it. But I like Jim Carroll’s slant on it: “Innovation is all about adapting to the future.” The conference website says Carroll will talk about: technologies and innovations that will affect association business models.

Innovation 150

Innovation Conference Industry Revenue 150

Reid All About it

SEPTEMBER 2, 2016

Join Association Chat host KiKi L’Italien, founder of Amplified Growth, and her guests Elizabeth Weaver Engel (Spark Consulting) and Shelly Alcorn (Alcorn Associates) to discuss their newly released white paper about the chaotic climate the world is facing with education, the workforce, and the role associations could and should play.

NJ 150

NJ Software Innovation Tips 150

Associations Now

JANUARY 10, 2020

The wearables market is booming, with sales expected to reach the $10 billion mark this year, CTA says. The “Guidance for Wearable Health Solutions” white paper —which was produced with the input of physicians, patient advocates, healthcare organizations, and technology companies—is free to download with registration.

Las Vegas 87

Las Vegas Guidelines Technology Education 87

Membership Marketing

JULY 20, 2017

The 2017 Membership Marketing Benchmarking Report is now available as a downloadable PDF. In addition the increases reported in total membership counts, the 2017 Membership Marketing Benchmarking Report also highlights continuing strong data on other key membership statistics. Here are some of the highlights of this year’s research.

Report 49

Report Marketing millennials Directory 49

Spark Consulting

APRIL 5, 2016

Journey innovation: continuing to test, learn, and iterate to create new value for the customer and, as a result, for your organization. In other words, leading engagement from the outside-in (yes, as in the white paper I co-authored last spring with Anna Caraveli). Do a better job marketing their business. Find clients.

Review 150

Review Products Committee Team 150

Velvet Chainsaw

JULY 10, 2014

It’s important that all of us better understand our target market customers. And it is critical when designing programs or services for your target market. Unlocking Your Conference Team’s Empathy, Unlocks Innovation. He says it often leads to innovation. IDEO’s Empathy On Edge white paper.

Conference 40

Conference Marketing Innovation Team 40

Membership Marketing

FEBRUARY 21, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Innovation through Collaboration. We are always looking for new innovative ways to do things better. Speaking Engagements.

Innovation 40

Innovation Marketing Price Survey 40

Reid All About it

DECEMBER 13, 2019

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. Maddie Grant and Jamie Notter at Human Workplaces released a new white paper on a maturity model for workplace culture.

Raleigh 259

Raleigh Review Class Education 259

The Hourglass Blog

AUGUST 28, 2010

Association Advantages for Innovation. Heres part three of the "innovation for associations" white paper Im helping to write while chairing the Innovation Task Force for the Wisconsin Society of Association Executives. Saturday, August 28, 2010. These advantages include: 1.

Innovation 40

Innovation Wisconsin Case Study millennials 40

WBT Systems

MARCH 6, 2018

They understand the value of a consultative sales approach bolstered by content marketing. You don’t have to do things the way you always have—use this opportunity to try out an innovative approach to online education. This new revenue will help NWFA expand their online learning program and marketing efforts.

How To 155

How To Blended Learning Revenue Education 155

Associations Now

OCTOBER 17, 2019

Clicks and opens on a marketing email. According to “ Emotions, the Next Event KPI? ,” a white paper from CWT Meetings and Events, facial coding could be the answer. Associations are always using data to analyze attendee engagement at their meetings. But could even more valuable insights come from measuring attendees’ emotions?

Conference 72

Conference Video Innovation Tools 72

The Hourglass Blog

NOVEMBER 26, 2010

Next Steps for Association Innovation. This is an exciting time for the WSAE Innovation Task Force. First of all, our white paper on association innovation is nearly finished. We’re looking for appropriate venues to publish and/or present the paper, and encourage your suggestions and help in disseminating it.

Innovation 40

Innovation millennials Social Media Committee 40

Reid All About it

JANUARY 26, 2018

Whenever association consultant Elizabeth Engel releases a white paper, I pay attention. No matter the topic, her papers are always interesting and informative. Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. Keep learning! Tue 1/30 at 12 p.m. Host: ASAE.

DC 225

DC Washington millennials Chicago 225

The Hourglass Blog

JULY 29, 2010

Barriers to Innovation in the Association World. In one of my last posts I shared the principles of innovation weve drafted as part of the "innovation for associations" white paper being written by the WSAE Innovation Task Force. But many associations approach risk from a decidedly conservative perspective.

Innovation 40

Innovation millennials Leadership Resources 40

The Hourglass Blog

JANUARY 16, 2011

A Prescription for Innovation. This is part of an on-going dialogue between Eric Lanke and Jeff De Cagna on the work of the WSAE Innovation Task Force and the status of innovation in the association community. • Innovation is using technology to streamline operations and deliver new services.

Innovation 40

Innovation millennials Leadership Social Media 40

The Hourglass Blog

JULY 17, 2010

Principles of Innovation. The fourth meeting of the WSAE Innovation Task Force was held on July 16, 2010. For those of you new to this conversation, Im heading up an effort for my state society to define an evidence-based model of innovation for the association community. Im also blogging about it here.

Innovation 40

Innovation Case Study millennials Leadership 40

Reid All About it

DECEMBER 10, 2021

They suggest an excellent (and entertaining) white paper to read on this topic and steps you can take to start your association’s journey from digitized to digital. Poor data collection can keep your organization from gaining valuable marketing insights, building better customer relationships, and even increasing revenue.

Chicago 195

Chicago Social Media Education Recruiting 195

The Hourglass Blog

SEPTEMBER 5, 2011

Recipes for Innovation. He has designed some very innovative tools.and created innovative designs for traditional tools. He has designed some very innovative tools.and created innovative designs for traditional tools. good design is innovative. good design is innovative. So heres a funny story.

Innovation 40

Innovation millennials Team Social Media 40

Association Success

SEPTEMBER 29, 2017

Since many companies are looking for new and innovative marketing strategies, your corporate partnership program should be expanding with new opportunities for these companies … and more partnership revenue for your association. You Need to Review”. Know Your Competition!”. This helps us understand what they should expect in return).

DC 85

DC Survey Revenue Review 85

The Hourglass Blog

DECEMBER 14, 2010

The Clinic of Innovation. Heres another fascinating post about innovation from the HBR blog. It describes the first-of-its-kind "Clinic of Innovation" at Oslo University Hospital--an internal unit within the hospital that is set-up to work like an outpatient health clinic.

Innovation 40

Innovation millennials Leadership Process 40

Reid All About it

SEPTEMBER 27, 2016

If you need a little inspiration—the kind that makes you feel blessed “to have been alive and well back then”—then read The Association Role in the New Education Paradigm , a white paper from Elizabeth Engel, CAE and Shelly Alcorn, CAE. How long will it be before it enters your market? Colleges must change dramatically.

Education 150

Education Mooc Class Maryland 150

The Hourglass Blog

JANUARY 31, 2011

The Innovation Hub for Associations. Ive been blogging about my work with the Innovation Task Force of the Wisconsin Society of Association Executives for a while now. Its called the Innovation Hub for Associations , and can be accessed here. The core of the site can be found under the "Innovation Model" tab. at 9:18 PM.

Innovation 40

Innovation Wisconsin millennials Leadership 40

Associations Now

FEBRUARY 24, 2016

. “The removability and cross-compatibility of smartSD enables many business models and provides great flexibility for providers and customers,” states a 2014 white paper by the association [PDF]. The SD Association’s latest microSD innovations will go on display at a MWC event on Thursday.

Course 40

Course System Innovation Communications 40

Leading Learning

JULY 12, 2021

Your association may claim values like collaboration and innovation. Maybe your commitment to innovation is a little more talk than walk—you say you’re forward-thinking, but people get punished for taking a risk, at least if it doesn’t pan out. For more on how to do all that, download the full white paper for free at [link].

Case Study 52

Case Study Technology millennials Strategy 52

Association Success

DECEMBER 4, 2017

An introduction to the key concepts behind the innovative business strategy. Innovation metrics give a picture of the true usefulness of a product or service, and relate back to your desired impact rather than usage of the solution itself. Far from encouraging us to be cheap, the end goal is to reduce waste of time and resources.

Project 62

Project Products Innovation Resources 62

Association Success

NOVEMBER 23, 2017

How I adopted the innovative start-up strategy for the benefit of my association. We created a simple report based on this information and circulated it in an email marketing campaign to people who were set to take the test in the following months. I first read The Lean Startup by Eric Ries in 2013. None of these things took much time.

Project 68

Project Review Tools Innovation 68

Associations Now

SEPTEMBER 26, 2013

“Connecting With Government Customers in an Era of Event and Travel Restrictions,” a new white paper by Market Connections and Boscobel Marketing Communications, reports that federal employees are going to fewer events, agencies are running fewer events, and contractors and other stakeholders are feeling the effects. “We

Conference 40

Conference Survey Report Review 40

GlowGlobally

DECEMBER 22, 2010

Market & Biz Plan. Categories: Advocacy , Market & Bus Planning , MegaTrends & Research , Membership. Together with follow up interviews from some of the largest European-based associations, MCI developed a white paper designed to address some of the key outcomes from the study. Constantly innovate.

Video 60

Video Industry Products Strategy 60

Experts in Membership Marketing

NOVEMBER 20, 2009

A few months ago MGI published a white paper I wrote entitled "Seven Innovative Ideas to Fight This Recession." The purpose of the paper is to present seven practical ideas that membership leaders are using now to keep this recession from eroding their membership. Here is a brief summary of four of those seven ideas.

Innovation 28

Innovation Alaska Recruiting Recruitment 28

.orgCommunity

JULY 18, 2019

He said this approach is: “…inefficient, overly-expensive, a heavy burden on marketing and product development, and often results in a confusing and under-utilized array of products that are labeled as ‘member benefits’ simply because members get a price discount compared to non-members.”. Marketing education to non-members.

Revenue 53

Revenue Certificate Blended Learning Discount 53

Membership Marketing

MARCH 8, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. And give your remarks on email marketing book. Membership Marketing Benchmarking Report. Know the Numbers on Membership Marketing.

Social Media 40

Social Media Marketing Price Survey 40

SCD Group

AUGUST 13, 2012

30 Marketing Tips for Associations: Highly Rated Ideas from ASAE12. At the ASAE annual meeting Sunday (8/12/12), five panelists from five accredited association management companies shared 30 Marketing Tips in the Social Media Age. 5 Building integrated marketing plans is a must to effectively mix new and traditional.

Tips 40

Tips Marketing Social Media Tools 40