Associations Now

AUGUST 9, 2019

Dark social shares mean your team could be basing its marketing insights—and budget—on inaccurate data. For your performance marketing team, “dark social” might as well be the dark side of the moon. For the NYT team, that share will come up as ‘direct,’ even though you didn’t type the whole link into your browser.

New York 87

New York Social Media Price Member Research 87

Reid All About it

JULY 9, 2021

Charlene Li believes you need order to create change —not what you picture when thinking about innovative organizations. Another example of wishful thinking disguised as conventional wisdom: Claire Cain Miller at the New York Times says there’s no evidence that chance meetings at the office boost innovation. Order and change.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Smooth The Path

JULY 26, 2018

We would talk with members often, conduct listening tours, and interview them. We would use all the member insights we gain to develop our member communications, set our strategy, and create an innovation plan. Another core staff value would be to get insanely good a customer service.

Innovation 74

Innovation Member Insights Member Experience Member Engagement 74

Smooth The Path

OCTOBER 25, 2017

There was one theme running so strongly through each member research project I could not ignore it. It was that members who engaged very early in their membership were more excited about the association than members who reported that “the association just grew on them.”

Member Engagement 79

Member Engagement Industry Survey Member Research 79

Association Adviser

SEPTEMBER 19, 2016

Scott Wiley, CAE, head of the Ohio Society of CPAs , and newly elected Chair of the ASAE board, shares his thoughts about advocacy, millennials, member engagement and the importance of financial literacy in an exclusive Association Adviser interview. . AA : OSCPA has a reputation for being very innovative.

Ohio 60

Ohio Innovation millennials Resources 60

Smooth The Path

NOVEMBER 15, 2018

Not only can super-members help the association excel in this area, this is where their interests lay. They no longer worry as much about personal success and instead think about team success and the success of the industry or profession.

How To 90

How To Member Experience Resources Industry 90

Smooth The Path

SEPTEMBER 20, 2016

When one of my proposals for member research doesn’t move forward with a perspective client I know that I’m one proposal closer to one that will move forward. Through conflict, or working to resolve conflict, the team can actually form greater bonds. I hear others talk about reframing in their professional lives too.

Proposal 60

Proposal Member Research Tips Team 60

Smooth The Path

MAY 23, 2017

Another behavior that enables quick decision making is using the phrase “disagree and commit” In essence, team members use this mindset, “I do not agree that this is the right direction. But, you think it is important so I am not going to hold up the project’s progress.

Project 89

Project Member Engagement Conference Strategy 89