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Just about every association I know of is struggling to recruit younger members (aka Millennials). Pay special attention to the stories of the Capital Area Food Bank and the CFA Society of Minnesota on pages 28-31. Part of the reason for that is that we’re erecting barriers to entry rather than removing them. A certain degree?
That’s the topic of the latest Spark whitepaper, Steal Like a Fundraiser: Innovations in Cause-Oriented Fundraising for Associations. Attracting Millennial/young professional supporters. CFA Society Minnesota (attracting Millennials). Capital Area Food Bank (attracting Millennials). CompTIA (campaigns).
Even though the Internet provided a tool for virtual and distant collaborations, another lesson of digital-age innovation is that, now as in the past, physical proximity is beneficial. Why is Everyone Talking About Millennials? By Scott Hess via Spark SMG Why’s everybody so worked up about Millennials now? Three big reasons.
Hear how the Minnesota Society of CPAs launched a new AMS in March 2020, right as the pandemic began to unfold. It’s Time to Innovate: Member Engagement in the Post-COVID Age. Marketing Channels for the Largest Generation in the Workforce: The Millennials. Presenters: millennials Molly Phayer and Erica Salm Rench.
Some of the highlighted trends are alarming: leaders are out of touch with employees and need a wake-up call, high productivity is masking an exhausted workforce, Gen Z is at risk and will need to be re-energized, and shrinking networks are endangering innovation. Presenters: millennials Molly Phayer and Erica Salm Rench. Quick hits.
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