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Rethinking Event-Based Pricing. One of the most common mistakes I see in pricing eLearning is exclusively applying the old one-time registration model. Before setting pricing, it’s critical to understand your market. Consider these models to price your eLearning right. Embrace Continuous Learning. Understand Your Market.
How should I price my event? What you ultimately want is to be able to monetize the event,” said Michael Tatonetti , director of certification and education for the Professional Pricing Society. With that being said, pricing should follow the same concept. . “A The short answer: that’s up to you. . Part 2: Value proposition.
We’ve all heard the come-ons: Switch your cable/cell/Internet/long distance provider and we’ll give you gifts, or better pricing, or premium services for free, or whatever. Novelty or loyalty? Everybody’s always looking for new customers, right? Association professionals should know better. But we don’t.
So just flipping that equation – dropping the price for individuals and offering them more in the way of benefits – would be counter-productive. Having the entire team as members is better for the member organizations, and administering group memberships is easier for the association.
How Do You Innovate With Millennials? Innovating with millennials sounds like a no-brainer. While they have the enthusiasm, they may need the goals of your innovation to be laid out for them. Another way to capitalize on their exuberance and get them innovating is by placing them in charge of the “little things.”
Whether you are an association executive, business professional, or the parent of a student, there are valuable insights to gain from these leaders about the future of education and work, innovation, crisis management, and community-building. Sponsorship and Pricing Methods for Virtual Events. More info/register. Tue 8/4 at 11 a.m.
Get everyone involved, create a cross-functional team focused on data innovation. For example, analyze three years of event data to optimize registration timing and pricing, or study engagement patterns in specific member segments. Think Smaller Rather than planning massive data initiatives, focus on quick wins that demonstrate value.
Like it or not, in our digital-driven world, non-members will evaluate how your association leverages innovative technologies to determine whether your organization is worth joining. Adopt innovative technology at your association. Innovative e-commerce. Offer non-member pricing for training. Learn more.
How does your pricing work? Event technology pricing models vary from provider to provider, and may be based on the number of users, or the number of events., Some vendors may offer subscription pricing, or charge extra for additional features. 14. .” — Rachel Lyon, Manager, Conference & Events, CSAE 16.
How should I price my event? What you ultimately want is to be able to monetize the event,” said Michael Tatonetti , director of certification and education for the Professional Pricing Society. With that being said, pricing should follow the same concept. . “A The short answer: that’s up to you. . Part 2: Value proposition.
Meeting planners can now have translations into many languages for less than the price of hiring even a single human interpreter. Explore the trends and technologies your association can better monetize and/or innovate with so you can more effectively educate and communicate with your members, constituents, and the public. Host: PCMA.
Big idea: Successful innovation can be small, too. How do you define innovation? I want to invite you to the real world of innovation: small-sized innovation,” Tatonetti says on Association Success. One way to implement this vision of innovation is to focus on streamlining workflows.
She recaps a case study presented at the Innovation Summit about the American Board of Medical Specialties’ use of the blue ocean strategy to expand their certification tool into new markets. Learn about unmet attendee needs and innovative ways to leverage event technology to conquer these challenges. Blue ocean strategy.
Virtual conference pricing. The changes made by the American Society for Nutrition to their pricing model are worth noting. The Most Innovative Campaigns in Digital Advocacy. Dana Freker Doody at Trade Show News Network suggests how to solve their biggest gripe: not enough real engagement with show attendees. Quick hits.
TopClass LMS shares lots of tips on increasing the value (and price) of your webinars. Is your Board ready for innovation? Your contributions will help identify common pitfalls, communication gaps, and processes that challenge the association community. Association webinars. Mentoring programs. More info/register.
I bet that if you pull any association’s job posting for a leadership opening, you will find the word “innovation” at least half the time, either as a requirement of the type of person or a descriptor of where the organization is going. This is not the only way to define, measure or think of innovation.
Add Member Value, Don't Discount Dues In a classic supply vs. demand model, the answer to lower demand is to decrease prices. Of course, this doesnt mean you shouldnt reconsider your pricing model to engage and retain members. However, lowering your dues rate might be a mistake.
To create innovative and interactive meetings, planners around the nation are raising the bar on productivity and capitalizing on attendee experience. Visit Orlando: How do you define innovation and what are you doing to infuse this into the meetings you plan? . In 2020, the show will be held February 26–28.
Positioning for Success in an Era of Disruption , where we highlighted the coming wave of AI and other emerging technologies, urging associations to embrace innovation early. Leadership must also foster a culture of innovation and emphasize that AI is a tool to enhance—not replace—human capabilities.
To make many of the changes Mike suggests, you need more than technology, you need staff with an innovation mindset. WBT Systems identifies ten traits of an innovation mindset to cultivate at your association if you want to turn innovative ideas and strategies into reality. 1 CMP credit. Wed 4/24 at 11 a.m. SURGE Co-Creation.
If you manage non-dues revenue programs, you’ve got to understand Unrelated Business Income Tax (UBIT) —or your association will eventually pay the price (taxes plus penalties and interest). Explore innovative strategies to revitalize a nonprofit board, rekindle enthusiasm, and re-engage members in the organization’s cause.
With innovation moving today at light speed, you need to leverage a strong platform if you want to deliver a world-class member experience. Strategic Pricing for Educational Products. Pricing for education products is all over the map. But pricing is too essential to leave to guesswork. Host: Community IT Innovators.
Technology has paved the way for innovative methods of generating non-dues revenue while providing significant value to your members. Group pricing – allowing you to differentiate pricing between members and non-members, attendees and non-attendees, any other group(s) of people you define. Coupons and discount codes.
The weekly list of free educational events and resources for the association community… Virtual conference pricing. WBT Systems describes the different factors you need to consider when pricing a virtual conference , and right at the top they say, “Your virtual conference should not be free.”. Virtual conference FOMO.
They are especially interested in innovative uses for the product and in new variations on it. They aren’t particularly price sensitive. These are the people who aren’t just members or attendees or readers – they LOVE your association and are willing to offer their time, expertise, and innovative ideas to make it better.
Partner together to develop opportunities for them to bring their expertise to your members—for a price, of course. Join us for this year’s virtual event as we focus on a future that requires us to innovate and exceed expectations. Quick hits before we get to the list of next week’s free education: Got a rough meeting coming up?
At the most basic level, the number of people using software can affect pricing. Some SaaS platforms base their fees on number of seats, so more employees using the platform means a higher price. You may also rely more on customer service if you’re planning to use your platform in innovative ways and need help with workarounds.
Tue 9/3 at 12 p.m.* – Words Can Be Data Too (Data Analytics Network) Hear about ASHA’s innovative (yet user-friendly) qualitative analytics toolkit, which has transformed their approach to qualitative analytics, and their journey in qualitative analysis, including the obstacles and breakthroughs. 1 CAE credit. Tue 9/3 at 12 p.m.
They warn, “We are already paying the price in greater risk aversion among writers, artists, and journalists who fear for their livelihoods if they depart from the consensus, or even lack sufficient zeal in agreement.” Revenue and Pricing Strategies for Virtual Events. Presenter: Matt Eshleman, Community IT Innovators’ CTO.
Mon 6/27 at 1 p.m.* – Road to Innovation: Why the AMS Platform Supersedes All Else. Innovation today is moving at light speed and to deliver a world class member experience your association needs to be able to leverage a strong platform to take you there. *all Host: ASAE Innovation in Practice. Tue 6/28 at 11 a.m. –
Their paper, Steal Like a Fundraiser: Innovations in Cause-Oriented Fundraising for Associations , shares the secrets to charity fundraising success: Building relationships with donors at all levels and how that relates to membership relationship building and management. Eric McDonald, sales executive and pricing expert.
It includes questions about the impact of the pandemic on strategy, pricing, etc. If you’re interested in how much emphasis other organizations will put on areas ranging from blended learning to microlearning to combating downward price pressure, this is data you will find valuable. Raising sponsorship prices. Amen, brother.
Creating Innovative New Classes, Certifications & Association Products That Wow Members — and Your Board. How can your organization improve or create new, innovative and profitable offerings that benefit both your members and your organization? The Most Innovative Campaigns in Digital Advocacy. Wed 6/23 at 12 p.m.
Membership pricing. Your association’s recruitment and retention success depend on your membership model pricing. Impexium dives deep into membership pricing models to explain when to make a change, how to do the requisite research, what type of models are commonly used, and how to figure out pricing. Member engagement.
Registration is now open for the Green Events & Innovations Conference 2021, and this time it’s virtual. The Green Events & Innovations Conference (GEI) is presented by AGF in partnership with the International Live Music Conference (ILMC).
Fri 2/2 at 10 a.m.* – How to Amplify Your Team’s Power with Generative AI Hear about practical, real-world applications of AI to enhance team efficiency and innovation. Hear how the speaker’s team developed a price elasticity forecast. I’m happy to feature it as long as it’s not too product-centric. More info/register.
New Pricing and Subscription Model. Thus, there’s no better time to launch a brand that highlights how our technology loves to focus on innovation, creativity and quality.”. It’s not all about the look and feel.
We’re Essential Supplies Ltd and we are a British manufacturer returning to the Showman’s Show 2021 with lots of new products and innovations. Give us a call , we can source just about anything you need at a competitive price, without any compromise on quality. Our expertise is second to none.
Learn improv secrets you can use to transform a group of individuals into a highly functioning and supportive team and how to take your teams beyond their comfort zones to spark innovative performances worth rousing applause. Identify strategic and creative ways to price your education programs. 1 CAE credit. More info/register.
Can you have different pricing for different groups of people? An Innovative Company. You’ll want to make sure that the LMS you’re selecting today will continue to grow and innovate as technology does, as well as your organization’s needs do! What about bundling products together? Do they take client feedback into account?
Innovation and membership growth. MGI’s 2020 Membership Marketing Benchmarking Report found a correlation between innovative associations and membership growth. MemberSuite digs into that finding and explains how to create a culture of innovation that delivers real membership value. Accessible virtual events. . –
Innovation Rules! Fostering Innovation at Your Association. Innovation plays a critical role in your association’s race for relevance—it must be prioritized, sought out, and nurtured at every level of the association. Dan Stark, Director of Product Innovation, NimbleUser (and former association Executive Director).
I’m looking forward to SURGE 2017, a virtual summit with a thesis: By joining together thousands of association professionals, we can collectively innovate and push our industry forward. Fostering a Culture of Innovation at Your Association. Have you ever wondered how your association’s culture impacts your ability to be innovative?
If you’ve flown recently, you’ve probably experienced higher prices, fewer choices, and, for the unluckiest, delays and cancelations. Presenters: Emily Longvall, Manager, Industry Research and Education, Biotechnology Innovation Organization (BIO). Associations Trends Talk: Growth-Focused Pricing Strategy. Business travel.
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