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Meetings, Education & Professional Development Survey Report

Association Adviser

A group of 12 state societies of association executives collaborated with Whorton Marketing & Research in Las Vegas, Nevada and Event Garde in Kalamazoo, Michigan to conduct a survey of their education, meetings, and professional development activities. About The Author.

Survey 113
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Las Vegas Bets on New Ad Campaigns to Attract Meetings

Associations Now

Even though federal agencies are staying away, Las Vegas is holding its own as a meeting and convention destination. Las Vegas isn’t hurting in the convention-business department: Sin City continues to be the destination of choice for a number of large tradeshow events each year.

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Event Cancellations: An Unexpected Case Study Happens at MPI WEC

Association Adviser

That was just one of the lessons learned when a major speaker cancellation turned into a teaching experience for attendees at the Meeting Professional International 2017 World Education Congress (MPI WEC), which took place earlier this month in Las Vegas. It was clear MPI and MGM Grand Las Vegas value each other as event partners.

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Utilizing Entertainment to Engage Meeting Attendees

Associations Now

The survey was conducted in the United States, China and Japan, with a sample size of 2,000 people in each market. One popular live entertainment option at MGM Resorts is to open a meeting with the Las Vegas Golden Knights’ drumline. “It Think about what’s near and dear to your attendees’ hearts,” she adds.

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Transform Your Next Meeting with the Unexpected

Associations Now

Forrester surveyed 454 global decision makers and found that over half of their companies (52 percent) generate more than 20 percent of revenue from existing partnerships. For those planning events in Las Vegas, many have chosen to work with MGM Resorts for this exact reason. Winer, vice president Event Productions.

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Learn About Members’ Why

Smooth The Path

Poke around and most of the marketing copy you read focuses on what. The conference this year is in Las Vegas. Think of all the member research you have done whether it is analyzing the data or conducting surveys. As established organizations, knowing our member’s why helps us develop and communicate our why.

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Why The Path to Innovation is Paved Through Partnership

Associations Now

As consumer expectations continue to rise, companies are increasingly turning to strategic partnerships to grow their revenues and customer base rather than relying on traditional sales and marketing tactics. MGM Resorts offers 4 million square feet of meeting and convention space within a two-mile stretch on the Las Vegas Strip.