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A group of 12 state societies of association executives collaborated with Whorton Marketing & Research in LasVegas, Nevada and Event Garde in Kalamazoo, Michigan to conduct a survey of their education, meetings, and professional development activities. About The Author.
Even though federal agencies are staying away, LasVegas is holding its own as a meeting and convention destination. LasVegas isn’t hurting in the convention-business department: Sin City continues to be the destination of choice for a number of large tradeshow events each year.
That was just one of the lessons learned when a major speaker cancellation turned into a teaching experience for attendees at the Meeting Professional International 2017 World Education Congress (MPI WEC), which took place earlier this month in LasVegas. It was clear MPI and MGM Grand LasVegas value each other as event partners.
The survey was conducted in the United States, China and Japan, with a sample size of 2,000 people in each market. One popular live entertainment option at MGM Resorts is to open a meeting with the LasVegas Golden Knights’ drumline. “It Think about what’s near and dear to your attendees’ hearts,” she adds.
Forrester surveyed 454 global decision makers and found that over half of their companies (52 percent) generate more than 20 percent of revenue from existing partnerships. For those planning events in LasVegas, many have chosen to work with MGM Resorts for this exact reason. Winer, vice president Event Productions.
Poke around and most of the marketing copy you read focuses on what. The conference this year is in LasVegas. Think of all the member research you have done whether it is analyzing the data or conducting surveys. As established organizations, knowing our member’s why helps us develop and communicate our why.
As consumer expectations continue to rise, companies are increasingly turning to strategic partnerships to grow their revenues and customer base rather than relying on traditional sales and marketing tactics. MGM Resorts offers 4 million square feet of meeting and convention space within a two-mile stretch on the LasVegas Strip.
Use ChatGPT to design and conduct surveys and market research. IT, communications, marketing, membership, and finance will likely be involved. Ideally, a copywriter, a marketer, and an IT staffer would collaborate to develop the scripts. A chatbot, like all marketing collateral, is an extension of your brand.
Gartner’s recent CMO Spend Survey reported a big shift back to event marketing. Following record lows in 2021, marketing budgets as a percentage of company revenue climbed from 6.4% in 2022, with Event Marketing & Sponsorship showing the largest increase in spend. . There is something special about live events.
Gartner’s recent CMO Spend Survey reported a big shift back to event marketing. Following record lows in 2021, marketing budgets as a percentage of company revenue climbed from 6.4% in 2022, with Event Marketing & Sponsorship showing the largest increase in spend. . There is something special about live events.
The 2015 International Consumer Electronics Show (CES), taking place this week in LasVegas, brings together two industries that are under constant pressure to innovate and uncover the next big idea. We have a very robust market research department that, throughout the year, is surveying consumers and our members.
By Tom Pick, a digital marketing consultant with event management platform developer G2Planet. “VR/AR and Blockchain get all the press but I’m not seeing the rate of adoption with those as I am with influencer marketing.” ” — Sue Pelletier , Editor of MeetingMentor Magazine. “Integration is a big trend.
“VR/AR and Blockchain get all the press but I’m not seeing the rate of adoption with those as I am with influencer marketing.” .” — Sue Pelletier , Editor of MeetingMentor Magazine. ” — Nick Borelli , President at Borelli Strategies. ” — Corbin Ball, Founder at Corbin Ball & Co. ” — Samuel J.
The International Consumer Electronics Show may be growing beyond even LasVegas’ ample means. The International Consumer Electronics Show (CES), the electronics show that everyone looks forward to every January, reached the last day of its stretch in LasVegas today. Is that good or bad? Is CES Too Big? On Frank J.
If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems. Devin Lewis, CEM, CMP, Director of Regional Sales, LasVegas Convention & Visitors Authority Washington DC Office. Online learning.
Jodi Harris, Content Marketing Institute ). 2021 Association Survey Results with ReviewMyAMS. Get an in-depth, sneak preview of the yet-to-be released 2021 Association Trends Survey findings. Amy Gitchell, Marketing Specialist, GrowthZone AMS. Quick hits before we get to the list of next week’s free education.
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