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Association Brain Food: 1.10.25

Reid All About it

Membership marketing. Tony Rossell at Marketing General Inc. reminds us that membership marketing tools have changed over the years, but effective marketing principles remain the same. Marketing Mindshare: Career Center Engagement Are you on a mission to make your Career Center an even more valuable member benefit?

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Association Brain Food: 2.21.25

Reid All About it

Only a few have integrated AI into their operations, primarily in marketing and communications. Freeman released a survey report describing how Gen Z professionals view live events , how their feelings compare with those of their older peers, and how event marketers can apply the insights to better reach this group. Gen Z and events.

Arlington 258
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What AI Leadership Looks Like

Associations Now

According to Marketing General Incorporateds 2025 Association Outlook Report ( recently covered in a separate article ), only 3 percent of associations are using generative AI for member services and 9 percent for operational efficiency, though larger percentages of professionals say theyre exploring it.

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Looking Ahead: The Top 12 Nonprofit Sector Trends for 2020

Wild Apricot

Stay in the know on what 2020 nonprofit trends to anticipate when it comes to nonprofit marketing, social media, tech, volunteering and leadership.

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Association Brain Food: 11.1.24

Reid All About it

Content marketing. It’s a shame because empathy is a required emotion for anyone in a people business, like association and marketing professionals. Rosie Campbell at Beam Content believes empathy is the skill that will rescue content marketing. Content marketing. Hmm, that’s what my industry partner clients do.

Revenue 258
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Association Brain Food: 1.31.25

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MGIs 2025 Membership Marketing Benchmarking Survey is closing next Friday. She offers advice for using social to achieve marketing and sales goals and describes the problems associations might encounter. Discover strategies to position your organization as a category of one and unlock new leadership potential. Career centers.

Arlington 258
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Association Brain Food: 1.17.25

Reid All About it

How to Win: Be a Category of One (Leadership for SMBs and Entrepreneurs) Learn how to become a Category of One where you win by not competing. Discover strategies to position your organization as a category of one and unlock new leadership potential. Come prepared to share your successes, challenges and ideas. 1 CAE credit.

Education 264