Event Industry News

APRIL 16, 2025

Strata, the award-winning brand experience agency, has announced a major leadership restructure to support its continued expansion and ambitious growth plans within the events and experiential marketing sector. Day-to-day leadership […]

Leadership 59

Leadership Marketing Recruitment Recruiting 59

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FEBRUARY 7, 2025

Providing effective volunteer training without veering into information overwhelm is tricky, but not when you have Mariner Management & Marketing at your side. Sherry Budziak,orgSource Five data-backed methods to improve your associations marketing | Brianna Martin, Mighty Citizen via ASAE Never use American Express for test purchases.

Chicago 275

Chicago Revenue Education Member Engagement 275

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APRIL 4, 2025

Host: Momentive Software Speakers: Nicole Bowen, CAE, Nonprofit Relationship Management, RSM US LLP Corinne Contento, Director of Tax, Momentive Software Tirrah Switzer, VP, Product Marketing, Momentive Software Tue 4/8 at 12 p.m. Host: ON24 Speaker: Mark Bornstein, Vice President, Marketing and Chief Evangelist, ON24 Wed 4/9 at 11:30 a.m.

Revenue 258

Revenue Software Certificate Education 258

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APRIL 18, 2025

How well does your membership strategy and marketing align with her assertion? Greens of some typespinach, chard, or whatever you find in your garden, farmers’ market, or supermarketare an essential ingredient in this dish. Theyll showcase their platforms and share their knowledge with the association market. AIs impact.

Strategy 270

Strategy Member Engagement Software Revenue 270

The Association 100

JANUARY 21, 2024

The Tennessee Concrete Association has earned the 2023 A100 CommImpact Award for Leadership in a Public Awareness Campaign. Its innovative marketing efforts successfully bridged the gap between education and the concrete industry.

Tennessee 130

Tennessee Leadership Education Innovation 130

Association Analytics

JULY 10, 2023

Staying ahead of the curve for your members nowadays requires more than just intuition and guesswork. It demands a data-driven approach that enables you to m.

Leadership 247

Leadership Member Engagement Resources Strategy 247

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APRIL 11, 2025

Elizabeth Engel of Spark Consulting reminds us of both the negative and positive power of word-of-mouth marketing. Host: Dahlia El Gazzar, Dahlia+ Agency Guest: Noelle Russell, AI Leadership Institute *All events are online at Eastern Daylight Time unless otherwise noted. Member service. More info/register. Mon 4/14 at 8 a.m.

LMS 258

LMS Education Content Software 258

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FEBRUARY 28, 2025

The resulting data will help you prioritize resources and guide conversations with your leadership. The Nonprofit Marketing Summit Join us to uncover the core principles that have driven nonprofit success for decades, and dive into the latest innovative technologies to equip your organization with the tools to thrive in 2025.

DC 258

DC Education Arlington Case Study 258

.orgSource

MARCH 25, 2025

To remain competitive and continue its advocacy work effectively, 340B Health needed a new approach to leadership, governance, and operational agility key principles of Association 4.0 Provided leadership training focused on risk assessment and strategic execution. This uncertainty made long-term strategic planning challenging.

Innovation 88

Innovation Leadership Case Study Revenue 88

Associations Now

OCTOBER 22, 2024

As the report puts it: “Directors and C-suite executives who entered the leadership ranks even five years ago may not fully grasp the technology-driven operating models that are creating value today.” If the CEO isn’t able to convey the digital strategy, then succession planning becomes really important.”

Report 107

Report Technology Leadership Strategy 107

Association Analytics

DECEMBER 9, 2024

Ensure leadership bases decisions on clear metrics rather than anecdotal evidence. Whether it’s segmenting in novel ways beyond just member type or generation, creating automated campaigns or complex workflows, implement structured approaches to marketing campaigns.

Tips 169

Tips Tools Project Survey 169

Nimble AMS

DECEMBER 20, 2024

Market conditions will always shift, member expectations will evolve, and economic factors like inflation can influence perceived value. To stay profitable and competitive Regular pricing reviews will ensure your associations prices align with market trends and competitor offerings. Why are regular pricing reviews essential?

Price 118

Price Strategy Committee Review 118

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MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

Puerto Rico 370

Puerto Rico Montana Revenue Education 370

MemberClicks

NOVEMBER 1, 2024

This is where content marketing comes in—a powerful tool that goes beyond traditional marketing by providing valuable, relevant information designed to attract, engage, and retain your members. For associations, content marketing is uniquely valuable. What is Content Marketing for Associations?

Content 52

Content Marketing Social Media Newsletter 52

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DECEMBER 6, 2024

Content marketing. The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. A marketers life is so much easier when you have a content strategy, which is why Im always harping on this point. Member surveys.

Content 213

Content Strategy Revenue Education 213

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AUGUST 25, 2023

TopClass LMS highlights findings from MGI’s 2023 Membership Marketing Benchmarking Report that they think will interest association education teams. Marketing to younger generations. Get yourself a bag of dough from the market. What cultural leadership characteristics keep an organization from reaching its potential?

millennials 370

millennials Education Survey Certificate 370

Associations Now

FEBRUARY 18, 2025

A Strong Value Proposition The first step in forming a nondues revenue strategy is to home in on the unique value your association has to offer members and the market. Support From Stakeholders The reality is that a strategy is only as strong as its support from leadership. Our membership dues have been stagnant.

Revenue 98

Revenue Strategy Leadership Cost 98

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NOVEMBER 15, 2024

Mariner Management & Marketing describes three strategies to help staff liaisons lay the foundation for a strong partnership with committee leaders. Unlocking the Power of Personalization: Building Blocks for Your Marketing Campaign Your members want the right information at the right time, in the right channels. Yeah, me neither.

Certificate 264

Certificate Committee Education DC 264

Spark Consulting

FEBRUARY 19, 2025

Anyone can have a good idea, about anything, at any time, whether it’s the mail clerk realizing a way to make your direct mail marketing campaign more effective or an IT tech coming up with a great team building idea or kids figuring out that you need to let the air out of the truck’s tires for it to pass.

Team 195

Team Marketing Organization Innovation 195

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NOVEMBER 29, 2019

This opportunity is for association professionals who are responsible for reporting analytics to leadership, Boards of Directors, and other stakeholders, to come together in a free-flowing environment to share their lunchtime and discuss, this month, member engagement scoring. Demystifying Event Marketing. Tue 12/3 at 12 p.m.

West Virginia 360

West Virginia Washington DC Revenue 360

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SEPTEMBER 13, 2024

Association marketing. Earn up to four CAE credits in the Association Academy’s Association Creative Marketing Masterclass , which meets for four weeks on Thursdays, 1-2pm ET, starting September 19. Taught live by leading association heads of marketing, this course teaches you how to evaluate marketing copy and layout.

LMS 270

LMS Revenue Certificate Content 270

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JUNE 14, 2024

All together now: one hundred bottles of beer on the wall, one hundred bottles of beer… Event marketing. Fíonta shares eleven effective marketing strategies for boosting event attendance. But how do you keep the pipeline going when younger members aren’t joining the association or aren’t stepping up into leadership roles?

Arlington 264

Arlington Revenue Leadership Strategy 264

AvidXchange: Association Management

JANUARY 22, 2025

These changes can drive up costs and limit access to essential construction materials, delaying projects and impacting the housing market. Labor Market Shifts Workforce and immigration policies shaped by election outcomes influence the availability of skilled labor, labor laws, and training initiatives.

Team 130

Team Cost Project Association Management 130

Event Industry News

MAY 24, 2024

Aloft Birmingham Eastside and The Eastside Rooms are celebrating the announcement that their Marketing Manager, Tanita Gill, has been awarded the Marriott Global ELITE Property Marketing Leader of the Year.

Marketing 105

Marketing Leadership Industry Products 105

Association Analytics

MAY 4, 2023

With the right tools and analytic insights at your fingertips, you can make data-informed decisions about content creation, marketing strategies, event planning, and more. Are you in marketing? You 100% need analytics knowledge when making decisions on where to invest your marketing dollars. Membership?

Tools 321

Tools Event Planning Member Experience Tips 321

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OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 281

Maryland LMS Revenue Strategy 281

Association Analytics

FEBRUARY 14, 2023

If it’s not enough to consider the human resource impact, consider this instead: while I was working full-time, I obtained my business degree and took many very useful courses in marketing, economics, statistics, and finance. How could my knowledge and skills have been put to better use within my association?

Discount 321

Discount Leadership Tools Resources 321

Event Industry News

OCTOBER 21, 2024

The GGA honours businesses, NGOs, charities, and social enterprises across the globe for their groundbreaking work in sustainability and ethical leadership. It was BMA House’s seventh year either in-person or virtually (due to COVID) hosting the major event. Founded in 2015, GGA made […]

Leadership 105

Leadership Industry Products Conference 105

Nonprofit Marketing Guide

APRIL 16, 2025

Thats where Engagement Mindsets come ina research-backed framework created by Nonprofit Marketing Guide (NPMG) that helps nonprofits move beyond surface-level demographics and into values-driven communication. Captains Motivated by leadership, influence, and achievement. They respond to emotionally driven, story-based messaging.

Leadership 74

Leadership millennials Strategy Social Media 74

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MARCH 24, 2023

WBT Systems describes how associations can support women professionals by providing professional development, leadership training and networking opportunities, and educating employers about eliminating workplace challenges. They explain how to use AMS data for planning and marketing events. Women in the workplace. Member onboarding.

Revenue 233

Revenue Chicago Leadership Education 233

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OCTOBER 27, 2023

Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? Ask Me Anything: Marketing Automation Learn about marketing automation. How can technology and automation make our marketing efforts less painful? What can automation be used for? More info/register.

LMS 264

LMS Leadership Strategy Recruitment 264

Blue Sky eLearn

FEBRUARY 4, 2020

Delegate tasks across leadership. Manage registration, marketing efforts, and product add-on revenue all through your main database. Email marketing software. Delegate tasks across leadership. Delegate these tasks across your leadership to spread the workload. Check it out: Embrace association management software.

Organization 270

Organization LMS Software Social Media 270

Blue Avocado

FEBRUARY 4, 2025

I cant think of a term more widely used in the professional world than leadership. Throughout my life, from teenage years to now, my career has been filled with leadership training programs: Teen leadership, student leadership, emerging leadership, and executive leadership. Its an idyllic view of leadership.

Leadership 71

Leadership Resources Innovation Team 71

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MAY 22, 2020

Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. The goals they discuss are thought leadership, meeting leads and decision-makers, product showcasing and brand awareness. Virtual event sponsors/exhibitors. Fri 5/22 at 1 p.m.

Certificate 369

Certificate Revenue Conference North Carolina 369

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JUNE 25, 2021

Amanda Milligan, Content Marketing Institute ). Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. Presenters: Chase Brunson, Marketing and Development Manager, The Rise School of Austin. Ed Salvato, LGBTQ marketing specialist. Host: American Marketing Association. Quick hits.

LMS 361

LMS Revenue Tips Strategy 361

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NOVEMBER 13, 2020

Participants receive complimentary access to a customizable dashboard allowing you to view the data and download a unique report to guide you, your staff and volunteer leadership. This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. 1 CAE credit.

Recruitment 370

Recruitment Recruiting Certificate Tips 370

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APRIL 26, 2024

The outlook for associations, as described in Marketing General Inc.’s They explain how AI enhances marketing campaigns, personalizes the attendee experience, improves event security, and assists sustainability initiatives. Content marketing. Association trends. s 2024 Association Economic Outlook Report , is optimistic.

Survey 275

Survey Content Education Strategy 275