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Those days are long gone, but the pressrelease has replaced these announcements. A well-crafted pressrelease proclaims the value of your upcoming event, helping you promote the occasion and even attract attendees and media attention. What is an Event PressRelease? Headline Start with your headline.
By Saturday it had a beta version up and running, and by Monday had refined it to the point where it could share the site on social media and through a pressrelease. Clarity and ease of use were the watchwords for Jeremy Minnick, CEO of Cedar Custom Software Solutions, which helped develop the site for AAGLA.
When Sheri Jacobs of Avenue M polled association professionals, she learned they struggle with prioritizing innovation because of limited time, risk aversion, and lack of leadership support. Peterson, Tenenbaum Law Group PLLC Are pressreleases still relevant? Post-event attendee engagement. build ships? 1 CAE credit.
Tactic #4: Driving Engagement Through Thought Leadership. Thought leadership is simply positioning yourself, or your organization, as a voice of knowledge and expertise in the marketplace of ideas. Do you have a process to keep them engaged? This is the goal of your online thought leadership activity.
These ideas can also be used when reviewing the comprehensive member onboarding processes and campaigns that your organization has set up. Prepping Your Team for a Migration Journey Migrating to new systems requires not only tactical planning and training, but knowing when to rally staff as they adopt new processes and manage change.
This week we have some good news, problems with leadership, how to use video to market your org, some social media scheduling tips, and more. Do you know The Problem with Know-it-All Nonprofit Leadership ? And finally, for those of you processing a lot of different emotions (so all of us) find out How to Power Pivot Now! (6
“Practicing mindfulness can strengthen awareness of how our experiences and historical choices drive our present moment actions and decisions,” eMindful Chief Digital Officer Zev Suissa said in a pressrelease.
Toolkits are one of the best ways to deliver value to your members by showing them how to make good use of the programs, products, and services your association offers—whether the purpose is to raise awareness of a new campaign, describe a benefit, or teach an important skill or process. Step 2: Include Members in the Development Process.
We produce and distribute template resources like infographics, videos, PSAs, fact sheets and pressreleases that members can customize and use as their own. AA: You recently went through a rebranding process, can you tell us more? For example, one goal is to help members raise awareness of public power in their communities.
SEO is a process in which a website engages digital elements on and off page to increase search engine results pages (SERPs) for targeted keywords that are associated with a specific brand. At CMA, we offer a “Thought Leadership” service that combines blog writing with media relations to support on-page SEO and off-page SEO.
. “During this process, it became clear to IAB leadership that brand leaders represent an important voice which is needed at the table when considering industry priorities and planning strategically for the future,” the association said in the release.
Did you answer "never really come right out and say it in an obtuse two-page pressrelease " ? Knowing how to do so is a critical leadership competency. Despite the case you can make for it, the decision is not going to be popular with many. How would you share it? That''s not to say this prevents negative reactions.
The CSLA circulates a pressrelease announcing their win, posts the news and details of the win on its website, and shares the win broadly through its social media channels, all of which keep the association and its magazine top of mind for members and the public. One is Association Media & Publishing’s EXCEL Awards.
A board matrix can be a powerful tool to point the selection process in positive directions. Feature new directors prominently throughout your social media platforms and send pressreleases to their local publications and news outlets. Cultivate Diversity. Don’t limit announcements to your website or a newsletter.
AAPA leadership pushes every day, with every Congressional meeting opportunity, to make change for its port members. One 2017 CIF states, “Members must be prepared to modify their internal structure and sales process to meet the demands of multi-generational buyers and new purchasing trends.”. Liz Richards, Chief Executive Officer.
The group recruited members, collected funds, gained non-profit status, conducted a feasibility study among consumers and MLS members, and completed the application process with a partner, the Canadian Real Estate Association. ” (PressRelease, 6/12/2012). ” (PressRelease, 6/12/2012).
The Fellows program bestows an honorary recognition upon exceptional association leaders making noteworthy and sustained contributions of leadership to their organizations, ASAE and the association management profession. We champion associations’ impact and leadership on industries, disciplines and the professions. Executive Director.
For major issues, we work with our communications department and develop pressreleases, campaigns that involve social media, and other usual methods to reach out. We put on a reception for members of the Senate and House of Representatives, and we supported a rally on the Hill in which our leadership participated.
They’ve shown genuine community leadership, rather than just being philanthropic money managers. ” Note that this pressrelease does not contain any words like apology, regret, or sorry. . Kimbia will refund about 1/3 of the fees associated with the donations that were processed while the platform was still working.
And by the end of the process, things are still messy: The study notes that nearly one-third of leaders said they are unable to report all meeting expenses, and more than a quarter said they have no way to track them. So, who signs? ” The post Event Management: Do Your Policies Match Your Reality?
Using social media to promote existing content, such as an article or a pressrelease announcing new legislation—this is essentially free. MU: Although I agree with the premise that this is more effective, it can be a resource intensive process to implement. Costs of these tactics are very low, and the exposure is tremendous.
. “We needed to create a renewed, reenergized, and resounding focus on making our organization the best in the business by creating the highest level of customer experience, both on the meetings and conventions side and for our leisure travelers, too,” said Jones in a pressrelease. Listener-in-chief.
Her insight into their rebranding research process left us with the strong impression that their new tagline of “moving professionals forward” is much more than a platitude; but a promise to members. A name change was never the plan, but organically in the re-brand process it was revealed this was something to explore.
We are very pleased to see one of North America’s most endangered species receive the protection it needs,” Director of Endangered Species Sarina Jepsen said in a pressrelease. But the process of securing the bumble bee’s place on the endangered species list wasn’t always smooth.
Bjorn brings extensive experience and strategic insights to Protech with over 20 years serving in executive leadership positions and directing multi-channel sales and distribution strategies for Fortune 500 and early-stage consumer product, technology and SaaS companies. .
A couple of “definitions:” Newsjacking: “The process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business.” If – like many associations -- do you have a “thought leadership” goal for your organization?
” Members can choose from one of six answers via a dropdown menu, ranging from “starting my career” to “seeking leadership opportunities within APICS.” “New Membership Structure PressRelease” is a very niche genre. ” Customized promotion of benefits. Easy add-on purchases.
But the timing and circumstances are less than ideal: The NBPA has lacked an executive director since February 2013, when the union ousted Billy Hunter over a leadership scandal. According to an NPBA pressrelease , Johnson, who is also leading a search for a new executive director, was recruited by Paul.
Emails help you nurture leads throughout their decision-making process. Alongside your images, include a streamlined registration process. Use the stories to share exciting updates throughout the planning stage, let people know the latest news, and give people a peak at your planning processes and experiential event ideas.
For others, its brand awareness and thought leadership. Digital event management tools: These platforms simplify the sponsorship process. Involving sponsors in the planning process helps them feel invested and committed to the events success. Customizing sponsorship packages can be a fun, rewarding process.
Here’s another problem you may encounter: Let’s say you can clearly define what you want to do with your campaign and why, so you jump into the planning process, skipping key steps like a feasibility study and prospect research and cultivation. This is why conducting a feasibility study is such a critical early step in the planning process.
Curated content from members is a great way to showcase member pressreleases and case studies. Final Thoughts When thinking about social media for your association, it’s easy to get caught up in the technicalities of the process and forget about focusing on the bigger picture. You get the picture.
Links in blogs can direct readers to photos, videos, pressreleases, announcements , web site pages , or other blog posts so readers can more easily find information they’re seeking. Blogs help develop thought leadership. Many employees are intimidated by the writing process or simply do not know where to start.
Plus, discover how MemberClicks Trade can simplify the process. This is also a chance to start scouting people for leadership roles. What is your orientation process, and how often should it be available? Reach out to the press. Create pressreleases about your launch, your members, and any events you are hosting.
They do this with public facing websites, publishing market trends, issuing pressreleases to local media outlets and hosting real estate related events. Leadership Thoughts: Crafting the Job Description. In this regard, the MLS is an advocate and connector between consumers and the professional real estate family. Recent Posts.
The company asked us to give it a bold, new look-at-me digital platform that showcased its breadth and credibility across the industry that improved lead generation and its thought leadership. But the crown jewel that caught the attention of many prospects was the explainer video that featured the client’s streamlined process and benefits.
The role of association CEO is diverse and whether youre a volunteer or a paid staff executive director this blog is the starting line for concepts and ideas to solve your leadership challenges. The Role of Association CEO. This is where the professional in professional association management earns his keep.
They explain why it’s so essential to conduct preventative and proactive assessments to ensure you have the best systems, processes, and people in place to achieve your association’s goals. Host: Profound Leadership Speaker: Edward R. Membership app. More info/register. More info/register. – Cut the Sh*t. Cue the Genius.
Recently, the highest-profile issues in higher education leadership are related to college sports. Legon, in a pressrelease. The Association of Governing Boards of Universities and Colleges wants to keep athletics accountable, starting with the foundation of their governing bodies.
A leadership decision was made to say nothing since they were not essential. I guess I believed in their mission more than their leadership. The organization was even able to raise some building fund money in the process along with new toy donations for the reopening of the shelter.
Is the pressrelease dead? Implementing many of them will require vision, leadership and above all, political savvy, so I don’t pretend it will be easy. This article original ran in the Texas Society of Association Executives’ Association Leadership Magazine. Why is it so hard to get into my local newspaper these days?
There’s no reason Dennis Crowley couldn’t have posted what he did on the Foursquare blog —or included it in a pressrelease, as many companies and associations do. Why are you relying on a pressrelease to make it stand out? In none of these cases did any of the authors need Medium to tell their stories.
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