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The American Gear Manufacturing Association (AGMA), a trade association with about 500 member companies of various sizes, recognized that its members were facing these types of challenges, so it jumped to fill the gap. Seamless User Experience (UX) and Cohesive Branding. This is an amazing product.
To supplement the webinars, provide additional online courses and certifications through a LearningManagementSystem (LMS) and boost your non-dues revenue even more. Survey your members or repurpose existing content from your blog and other resources for new topics that interest your members. Onboard New Members.
Members have more options for online education, information, and networking, so differentiating programs and services from competitors became more urgent. Dedicate time to reassessing the memberexperience and making sure it aligns with what members expect from your association now. Map the Member Journey .
According to the latest Community Brands Association Trends research, 71% of association professionals listed non-dues revenue as a top strategic priority in the coming year. Leveraging your learningmanagementsystem (LMS) to generate non-dues revenue is the perfect way to prioritize your goals throughout the year.
-Barb Boggs, Events & Volunteer Relations Manager, Grant Professionals Association. To learn more about mentoring programs, download our tip sheet: 11 Steps to Start a Successful Mentoring Program. LearningManagementSystem (LMS) / eLearning. Group Management. Data Collection / Automation Tools.
How integrations with your membership software can improve your associations memberexperience Connecting your learningmanagementsystem with your association’s other membership software provides a continuing education experience that offers value to members through their entire careers. Here’s how.
Or, depending on your mission, you could create an online course that helps educate members about important issues like health and wellness. To get the most of their eCourses, many associations use a learningmanagementsystem (LMS). You can set prices for courses individually, or base them on membership tier.
Exploring new ways to keep your members engaged and informed about your events can increase overall member satisfaction and translate to a boost in event attendance. Building on that reputation can help you retain members and ignite interest in upcoming events. Educate, Educate, Educate: Events & eLearning.
How often are your members interacting with you on social media? . How many members are actually opening your emails? How many members are registering and attending your events? Learningmanagementsystem data. Which learning opportunities and online courses are your members signing up for? .
In recent years, thousands of entrepreneurs and for- and non-profit organizations started online learning businesses. The learningmanagementsystem (LMS) market has exploded in response. Member engagement. To understand and get close to your members, follow marketing technology trends.
How is your association keeping its offers relevant to members and preparing for the future? According to a recent study by Leader Networks , most associations – 83 percent – are aligning their products and services to market needs so they meet members’ expectations and stay relevant. You just have to know where to look.
Answer 1: Not gaining new members. Answer 2: Figuring out how and where to acquire new members. They are direct quotes from Marketing General’s 2017 Membership Marketing Benchmarking Report , which lists new member acquisition as one of the top three priorities for associations. These aren’t hypothetical examples.
After all, online communities exist to help people forge meaningful connections, so shouldn’t your members be able to do that from any screen or mobile device? Drive a Better MemberExperience with Additional Modules. Objective #6 - Online MemberExperience. Are you excited to learn more yet? From there….
From marketing automation to customer experience to all things community, happy learning with Higher Logic! Live Distance Learning Training. Paths take all the guesswork out of what to learn and set you up for success. They are customized based on how you interact with Higher Logic. Take courses here. Take a look.
Existing or expected technology integrations that improve staff efficiency, memberexperiences, etc. ● Scalable, ensuring it doesn’t have restrictive caps on the number of members or staff accounts you can have. Eliminate any tools or subscriptions you aren’t using to save money.
Existing or expected technology integrations that improve staff efficiency, memberexperiences, etc. Scalable, ensuring it doesnt have restrictive caps on the number of members or staff accounts you can have. Eliminate any tools or subscriptions you arent using to save money.
While it’s great to provide in-person classes and events that offer accreditation to attendees, that is not the only way to present learning opportunities. Exploring a learningmanagementsystem (LMS) or improving your existing one can dramatically boost member engagement. Make sure your LMS is easily navigable.
Take Your Silent Auction to the Next Level: Raise More Money, Free Up Staff Time and Create an Unforgettable MemberExperience. The superman of silent auctions is going to lead a conversation alongside a few of his clients about how they revolutionized the silent auction experience. Fri 1/28 at 1 p.m. Host: Fridays@4.
I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Host: UST Education Speaker: Brianne Wheeler, Director of Marketing at PropFuel Wed 11/15 at 1 p.m. – New association event.
Reports provide the information you and your colleagues need to better understand your members, customers, and prospects. They help you make the best decisions about strategy, programs, events, content, benefits, marketing, and more. Establish the system of record. Take advantage of the data in all your different systems.
Remember, investing in new technology not only brings benefits to your organizational operations , but it improves the memberexperience. According to the Community Brands Study, there’s a direct correlation between innovative technology and member satisfaction.
WBT Systems explains how to design and market programs that meet the education expectations of Millennials and Gen Z. You’ll learn everything you need to know before deciding to launch a virtual or hybrid chapter in this series of posts from Billhighway: What the heck is a virtual chapter and why do we need one? . –
WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them.
AMS experts will be showcasing platforms and sharing their knowledge with the association market. see targeted demos of learningmanagementsystems aligned to serving organizations that market and sell adult lifelong learning, continuing education, and professional development. More info/register.
Instead, recent AMS data reflects more accurately how your members and prospect attendees are living now. They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. Association staff retention. 1 CAE credit. 1 CAE credit. More info/register.
There are myriad options on how to increase profits, however, leveraging successful strategies at your organization guarantees increased revenue and delivers value to the memberexperience. . Providing event opportunities is a fantastic way to improve the memberexperience and accelerate association non-dues revenue.
Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.
Many associations choose a CRM platform and an AMS to track member interactions, streamline membership processes and payments, gain insights on membership trends, and enhance the memberexperience. Your organization can also use an AMS to set up, manage, and run events, conferences, and webinars.
Organizer: Peggy Hoffman, CAE, president, Mariner Management & Marketing. Fuel Exceptional New MemberExperiences: 3 New Strategies for Onboarding, Engagement and Retention. After conducting in-depth interviews with more than 300 members, Amanda Kaiser learned that the membership process is not a year-long cycle.
. – Turn Member Engagement and AMS Data into Effective Marketing. Member data tells us how to communicate, not the other way around.?A A strong member lifecycle ecosystem incorporates simple, actionable data with intelligent campaigns and member communications. More info/register. Hosts: Gulo and Pragmatic.
Organizer: Peggy Hoffman, CAE, president, Mariner Management & Marketing. Fuel Exceptional New MemberExperiences: 3 New Strategies for Onboarding, Engagement and Retention. After conducting in-depth interviews with more than 300 members, Amanda Kaiser learned that the membership process is not a year-long cycle.
In their Ultimate Guide to SEO , HubSpot describes in plain English how to increase your site’s visibility and rankings with search engine optimization, content marketing, and link building. Presenter: Jason Askey, Product MarketingManager at Cvent. How to Fuel Exceptional New MemberExperiences. CAE credit.
Fionta suggests ways to improve membership marketing, attract younger members, look beyond membership, communicate value, and think about the future differently. Adult learning principles need more attention in the association community. Nonprofit Marketing Data Snapshot (Nonprofit Conversations with Cecilia Sepp, CAE ).
Many of us are eagerly awaiting the release of Amanda Kaiser’s book, Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community , on February 14. Member recruitment. For the Love of Events ROI Hear different perspectives on measuring your event’s ROI and driving a better memberexperience.
Also: Finding a learningmanagementsystem fit for your organization. A learningmanagementsystem, or LMS, can be fundamental to members’ professional development—but finding the software that fits within your organization can be challenging. Meeting registration technology is changing.
WBT Systems explains how to increase your sales to nonmembers , an underappreciated market segment with huge potential. MemberSuite describes how technology (beyond the conference app) can help you improve the event attendee experience. What a member (or anyone) says they need isn’t always what they really need.
For example: An AMS system like Aptify that’s built for large organizations like yours can help you managemember data more efficiently, streamline work, and provide a modern digital memberexperience. . Learn more about why Aptify is the best AMS on the market.
Considering today’s consumer expectations, it’s not too surprising that the Association of National Advertisers voted “ personalization” the marketing word of the year for 2019. It’s a hot topic in the world of marketing and customer experience. Your members are no exception in our hyper personalized world.
Have you recently stopped to think about how your association’s tech solutions can complement one another to maximize your existing resources and provide a better memberexperience? Your tech solutions – career center, learningmanagementsystem, marketing automation platform and AMS – independently manage, track and measure it all.
H ere ’s how three associations successfully executed their digital transformation projects to better meet the needs of their members and staff. . NADO Transforms Staff and MemberExperience s . Modernizing its member portal and e-commerce solution was also a priority for NADO. Read NADO’s Full Story (PDF) .
These powerful programs contain nearly everything you need for managing your members, accounts, events and organization as a whole. You can think of your AMS as a foundational program, and it often links with supporting platforms such as advanced event management or marketing tools. An AMS might include the following.
And everyone has realized that the shift to a more virtual memberexperience is going to be permanent. Marketing automation. Members expect communications to be relevant to them. Learningmanagementsystems. The LMS isn’t a new idea, but associations have seen a dramatic spike in online learning.
How integrations with your association management software can improve the memberexperience. As for-profit companies provide more connected experiences, your members expect the same in more areas of their lives – including their experiences with your association. AMS + Event Services.
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