Higher Logic

FEBRUARY 28, 2019

Let's focus on how engagement tools and platforms, like additional community modules or marketing automation, can work together to elevate the success and impact of your online community as it relates to events and registrations. Educate, Educate, Educate: Events & eLearning.

Tools 208

Tools LMS eBook Resources 208

Reid All About it

JUNE 25, 2021

Tracy King has come to the rescue with an excellent idea: host the trade show/expo on your learning management system (LMS) —a long-lasting and sustainable solution for exhibitors, prospective customers and your association. Amanda Milligan, Content Marketing Institute ). Ed Salvato, LGBTQ marketing specialist.

LMS 361

LMS Revenue Tips Strategy 361

Higher Logic

JANUARY 29, 2019

It's only been a focus for the past few decades and, unlike more traditional disciplines like marketing and finance, you can't go to school and major in it. If you have engagement tools like a private online community or marketing automation software, your members are generating valuable behavioral data ready for you to use in your personas.

Member Engagement 257

Member Engagement Strategy Tools Content 257

Reid All About it

NOVEMBER 6, 2020

MGI’s 2020 Membership Marketing Benchmarking Report found a correlation between innovative associations and membership growth. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment.

Education 285

Education Learning Management System Leadership Case Study 285

Aaron Wolowiec

MARCH 24, 2015

A MOOC is a social, networked learning experience that blends a subject matter expert (instructor), technology and convenience. In other words: a hybrid-learning format that appeals to today’s 24-7 learners. In the background, a successful learning management system is key to operating a successful MOOC.

Mooc 100

Mooc LMS Learning Management System Social Media 100

Reid All About it

JANUARY 10, 2020

Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Learn how to make the most of your association’s greatest resources—your staff members. Digital Marketing & Product Innovation Manager, and Danny Pace, Services Product Manager, Skyline Exhibits.

LMS 243

LMS Software Chicago Washington 243

WBT Systems

MAY 22, 2018

Dr. Robert Cialdini, author of Influence: The Psychology of Persuasion , brought the six principles of persuasion to the attention of the marketing world back in 1984. Offers like these work better when marketed with a sense of urgency. You will need to market this sample program as much as any other product. Inactive members.

Sample 150

Sample Education Course Recruiting 150

Reid All About it

DECEMBER 18, 2020

Digital marketing for education programs. Compare your marketing tactics to the twelve digital marketing channels described by WBT Systems. Susan Schramm of Go To Market Impact describes five ways to “de-risk” your next virtual (or hybrid) event —”drawn from real-world experiences and scars (my own and others).”

Video 221

Video Certificate Review LMS 221

Association Analytics

SEPTEMBER 27, 2023

These could be member retention, recruitment, products & services and event registrations. The event team might be eyeing a better registration system, while marketing focuses on a new email tool. Now, imagine if data could show that members who attend events are 50% more likely to open marketing emails.

Analysis 169

Analysis Revenue System Learning Management System 169

WBT Systems

JULY 25, 2017

But even when people have access to the web, another type of digital divide may present a challenge to associations with online learning programs—a digital readiness gap. If the target market for your educational programs is on the wrong side of this gap, you need to know and you need a plan for bridging the gap. Digital skills.

LMS 218

LMS Mooc Course Education 218

Reid All About it

OCTOBER 21, 2022

AMS experts will be showcasing platforms and sharing their knowledge with the association market. see targeted demos of learning management systems aligned to serving organizations that market and sell adult lifelong learning, continuing education, and professional development. More info/register.

Revenue 45

Revenue Email Marketing Education Review 45

Nimble AMS

JULY 28, 2022

Association Management Software: Your association management software (AMS) is the main technology your organization will need to upgrade if you feel your current software isn’t connecting you to all a reas of your organization. Individuals join associations for industry insights, job boards, career fairs, and recruitment guides.

Software 114

Software LMS Learning Management System Missouri 114

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Host: UST Education Speaker: Brianne Wheeler, Director of Marketing at PropFuel Wed 11/15 at 1 p.m. – New association event. .

Certificate 291

Certificate Price Tools Member Engagement 291

Reid All About it

OCTOBER 4, 2019

When you’re selecting technology, like a learning management system (LMS), there’s so many ways you can botch the decision, mostly because you don’t know what you don’t know. WBT Systems suggests ten factors you should consider while developing requirements for your new LMS. Data Analytics for Association Marketers.

LMS 186

LMS DC Washington Social Media 186

Reid All About it

SEPTEMBER 6, 2019

. – Turn Member Engagement and AMS Data into Effective Marketing. Every system is important along the member journey, from AMS and LMS to support, marketing automation, and online communities. Technology for Recruiting Volunteers. Presenter: Peggy Hoffman, president, Mariner Management. More info/register.

Chicago 37

Chicago LMS New York Member Engagement 37

Reid All About it

JANUARY 20, 2017

Organizer: Peggy Hoffman, CAE, president, Mariner Management & Marketing. Even someone without any tech experience can turn their website into a new member recruiter — in just an afternoon. Digital Marketing for the Event Planner: Organic Search. Presenters: Aiden Callery, marketing manager, ASHA.

LMS 150

LMS Arlington Review Content 150

Reid All About it

JANUARY 28, 2022

Join this engaging conversation as Vince Caldwell leads us through the latest and best new business books on the market and shares his advice for young professionals along the way. Presenter: Chris Klauda, Senior Director, Market Insights, STR. – How Documentaries Are Disrupting the Future of Content Marketing.

Newsletter 195

Newsletter Survey Software Process 195

Reid All About it

JANUARY 20, 2017

Organizer: Peggy Hoffman, CAE, president, Mariner Management & Marketing. Even someone without any tech experience can turn their website into a new member recruiter — in just an afternoon. Digital Marketing for the Event Planner: Organic Search. Presenters: Aiden Callery, marketing manager, ASHA.

LMS 150

LMS Software Cost Arlington 150

Reid All About it

OCTOBER 5, 2018

In their Ultimate Guide to SEO , HubSpot describes in plain English how to increase your site’s visibility and rankings with search engine optimization, content marketing, and link building. Presenter: Jason Askey, Product Marketing Manager at Cvent. More info/register. Host: Meetings Today. Thu 10/11 at 12 p.m.

DC 170

DC Washington Tools Certificate 170

Higher Logic

OCTOBER 8, 2018

This eBook will help you determine the best modules to support each of these six core objectives: Objective #1 - Recruitment + Retention. Learning Management Systems /Mentoring Programs: Give your members access to a support system and powerful resources by connecting them through a smart directory.

eBook 109

eBook Directory How To Member Experience 109

Reid All About it

MARCH 11, 2022

Your marketing team constantly talks about the buyer’s journey. Join us as we sift through all the marketing lingo your team is throwing down to get to the heart of what constitutes a buyer’s journey, how it is built and how it delivers results. Host: Content Marketing Institute. Association Creative Marketing Masterclass.

LMS 195

LMS Revenue Certificate Los Angeles 195

Nimble AMS

APRIL 29, 2022

Get your volunteers in on event promotion by providing marketing collateral like premade graphics, videos, brochures, and posters to help them advertise the event within their networks. Developing a vibrant learning program will help you deliver value to the member experience and increase association non-dues revenue. .

Revenue 109

Revenue Strategy Member Experience Discount 109

Reid All About it

OCTOBER 12, 2018

Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers. WBT Systems explains how to motivate members to buy what you’re selling. How to explain content marketing to anyone.

DC 170

DC Washington Las Vegas Review 170

Reid All About it

OCTOBER 7, 2022

Don’t assume the membership recruitment, engagement, and retention practices that worked pre-pandemic will continue to work as well now. Fionta suggests ways to improve membership marketing, attract younger members, look beyond membership, communicate value, and think about the future differently. Revisiting membership practices.

Education 41

Education Blended Learning Video Conference 41

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Price Newsletter Technology 195

Reid All About it

JANUARY 13, 2023

It’s time for MGI’s 15 th annual Membership Marketing Benchmarking Survey. If not, use this survey link to join nearly 1,000 association leaders worldwide whose participation helps all of us gain insights about what’s working to recruit, engage, and retain members, along with other valuable information. AMS implementation workload.

Revenue 39

Revenue Education Leadership Strategy 39

Reid All About it

FEBRUARY 10, 2023

Member recruitment. Impexium describes the eight elements of an association marketing strategy that will help you recruit more members, such as developing personas, leveraging data, nurturing leads, and more. If you pre-order the book by the 13th , you can sign up for a free companion workbook. Year-round attendee community.

Blended Learning 39

Blended Learning LMS Ohio Strategy 39

Reid All About it

FEBRUARY 3, 2023

Joanna Pineda spoke with Rick Grimm, CEO of NIGP, on episode 15 of the Matrix Group’s Association Thrive podcast about his association’s Talent Council, which takes a different approach to volunteer recruitment. Marketing plan. Hero worship. More info/register. Mapping Your Future Have you started mapping your future?

LMS 40

LMS Technology Video Education 40

Reid All About it

OCTOBER 26, 2018

What could be stolen from your learning management system, association management system, and other systems vital for your association’s day-to-day operations? Learn what questions you should be asking, and what actions to be taking, as an association executive to mitigate your organizations security risks.

DC 34

DC Washington Chicago LMS 34

Reid All About it

MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them.

Committee 195

Committee Education Software Strategy 195

EventMobi: Association Events

JUNE 26, 2023

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Choosing when your renewal efforts begin and end, how to frame your messaging, and what marketing channel you’ll use can make all the difference in your retention rates. The solution?

Member Engagement 130

Member Engagement Strategy Software Social Media 130

Reid All About it

SEPTEMBER 20, 2019

While we’re on the topic of onboarding, WBT Systems suggests several ways you can use your learning management system to improve the new member onboarding experience. Presenters: Stewart Kibby, CEO, and Melissa Hugel, Marketing Manager, WorkCast Inc. Host: Event Manager Blog. Tue 9/24 at 12:30 p.m.

DC 34

DC Washington Baltimore Certificate 34

Nimble AMS

SEPTEMBER 6, 2024

Association management software (AMS) helps organizations manage all aspects of their membership, including recruitment, engagement, and retention. Your organization can also use an AMS to set up, manage, and run events, conferences, and webinars. Why should your association choose an AMS built on Salesforce?

Software 97

Software Member Experience Innovation System 97

Forj

APRIL 22, 2021

It’s especially important considering education is the short game; increasing membership through retention and recruitment is the end goal. Marketing the new course? Managing the process of creating the course? From pricing individual courses to how overall pricing is structured, there are a variety of directions to take this.

Price 172

Price Course LMS Discount 172

Aptify

FEBRUARY 3, 2020

Considering today’s consumer expectations, it’s not too surprising that the Association of National Advertisers voted “ personalization” the marketing word of the year for 2019. It’s a hot topic in the world of marketing and customer experience. If you don’t think the demand for personalization applies to associations, think again.

How To 72

How To LMS Member Experience Certificate 72

Aptify

AUGUST 16, 2019

The job seekers who use your job board (members and prospective members alike) also use other popular sites such as Google, Indeed, Glass Door, Zip Recruiter, and LinkedIn. Single sign-on – Members can apply for jobs and manage their job seeker accounts and profiles without logging in to a separate system through single sign-on.

LMS 69

LMS Revenue Course Learning Management System 69

MemberClicks

SEPTEMBER 29, 2022

A big plus: it can also help with your recruitment efforts. This benefits the employers, as they can cast a wider recruitment net to a targeted group of professionals within their industry. Use your learning management system to offer valuable accreditation or certification programs. Sell branded merchandise.

Revenue 98

Revenue Tips Certificate Social Media 98