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O pport unity for new and increased digital revenue streams still lies ahead even if your face-to-face meeting is cancelled or is smaller in attendance. . Create a Library of Content . The easiest way to start building up your library of content is recording your live virtual events. Virtual Events . Contact us today. .
If you’re like most associations, it’s likely that your member dues have been in decline and that means you’ve got to look at other ways to make up for that difference, Diversifying revenue streams is key to long-term success, but your association doesn’t need to look far for solutions.
Did you know that 80 percent of your future revenue will come from only 20 percent of your current customers ? For example, a customer may ask a question about a product in your community discussion forums or visit product documentation in your file library. That’s not a static task.
This puts a huge dent in revenue ; not to mention, these cancel l ations are a logistical nightmare. Here are some ideas for how you can use community discussions and the resource library to help you with your virtual event : P re-record your sessions. It’s also a lost opportunity for audience engagement.
Eighty percent of your future revenue will come from 20 percent of your existing customers , according to Gartner. Unfortunately, getting customers to buy more has always been a challenge – that’spart of why only 20 percent of customers will make up the majority of your future revenue.
However, whether increasing non-dues revenue or new member recruitment, it’s just as important that your organization follows through with these goals. Non-dues revenue capabilities: Offset the cost of purchasing your AMS by choosing one that allows you to collect non-dues revenue through it. Make the most of integrations.
Ask the speakers to share additional resources in the resource library that complement their presentation. Bring in revenue by involving sponsors creatively. But all that said, you can creatively involve sponsors to still bring in some revenue. Don’t have a community? Find out more below: 5.
Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. The Expert’s Guide to Growing Member Engagement and Revenue With an Online Career Center. The Association Revenue Recovery Plan. Virtual event sponsors/exhibitors.
Non-dues revenue. The State Bar of Texas partnered with Lead Marvels to provide an online resource library for members that generated $160,000 in revenue for the association this past year—plus lots of leads for their sponsors. PAR presenters will reflect on their year and share ideas for revenue performance in 2024 and beyond.
James Young at Product Community shares ten revenue-generating product ideas. Learn how one association used personalized communications to gather data that boosted member retention, non-dues revenue, and year-round member engagement. Product ideas. He doesn’t think of them as visionary, but some of them are new to me. 1 CAE credit.
Provide a Valuable Library of Resources to Educate + Engage Members. By creating a library of resources filled with exclusive information and discussions your community members need to be successful, your members will log in more often and stay up to date on the latest offline events.
While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.
Provide an exclusive resource library. A comprehensive resource library is a cornerstone of member engagement, offering a wealth of valuable content that fosters continuous learning and professional development. Regular updates keep members engaged and interested in exploring new resources.
501, a term that resonates with any nonprofit professional, is the section in the Internal Revenue Code covering tax-exempt nonprofit organizations. For $27 a month, members have access to online forums, seminars, articles, blogs, leadership interviews and resource libraries. The “501” in the subject heading caught my eye.
They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries, and much more. Host: Professionals for Association Revenue Wed 9/27 at 1 p.m. Learn about strategies to boost your sponsorship results and how quickly a few changes can help raise additional revenue.
Discussion forums, networking with peers, asking questions, submitting feedback or perusing file libraries all contribute to increased connections between your brand and your customers. Increase Upsell, Cross-Sell, and Add-On Revenue. Loyal customers are worth up to 10 times their initial purchase. Drive Product Innovation.
Like many large national associations, the American Library Association has struggled with a “digital image problem” in the last decade. In a quest for revenue, the Times will erect a paywall on March 28. Before you make decisions about what you’re not going to do, ask your members how they like to receive information.
For $40/year, you can add your cookbooks to your EYB online library and quickly find a recipe you already own. Hear about the potential benefits and challenges of such a transformation, from increased reach and engagement to new revenue streams, while learning how to navigate potential obstacles. How did I go through them?
Are you creating new eLearning courses to provide value to members and bring in revenue for your association’s learning business? But, pricing them too low will prevent your team from making any meaningful revenue. The one-time fee model provides your team will instant, however less predictable, revenue.
Show how your community increases member engagement – and, ultimately, retention – by tracking vibrancy metrics like blog posts, discussions, and file library downloads. You can also show how your community is impacting other business metrics, including acquisition and revenue, by comparing metrics before and after your community.
Non-dues revenue. But Lead Marvels says lead generation remains an underutilized source for non-dues revenue. Now you can offer business development opportunities to sponsors year-round with a digital resource library that showcases curated thought-leadership content supplied by sponsors, partners, and the association itself.
That same five percent retention increase may be able to increase revenue by up to 95 percent. Fill your community with self-service tools including detailed product documentation in file libraries, FAQ pages, and help forums where customers can post questions for their peers to answer.
The American Library Association supports eliminating overdue charges, calling them a “barrier to library services.” ” Meanwhile, its state counterpart in Wisconsin has endorsed legislation empowering libraries to use collection agencies to gather up unpaid late fees. Those fees have now reached $6.8
Before you know it, you will have a video library to inform and entertain members and get the attention of prospective members. Non-Dues Revenue: Offer sponsorship and advertising opportunities for videos when appropriate. Get the ultimate association blogging guide. VIDEO TOPIC IDEAS.
When you create a library of resources filled with the exclusive information and discussions your community members need to be successful, it inspires your members to log in more frequently and stay up to date on the latest offline events. The better the experience, the more likely you are to talk about it (cue the FOMO ).
These issues are roadblocks to your customer success team’s ultimate goal of improving customer satisfaction and growing your revenue. They’re trying to scale their tasks as quickly as your revenue and customer base are growing. Once customers know the library is there, they can use it as a self-service tool.
Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. Payroll for Nonprofits & Libraries: 2018 Law Changes that Affect You. Learn about these recent payroll changes and how they affect your nonprofit or library.
For instance, campaigns to increase current customer sales may generate data that demonstrates how your community helps increase revenue. Designers and developers are experts in creating websites , so include one on your community management team to ensure your home page, menus, and content libraries are well-designed from the start.
At its base, every community should maintain a strong foundation of core modules (the no-nonsense tools and features that are essential to your success, like calendars, discussion boards, directories, automation rules, and a resource library) to support its essential objectives. Objective #3 - Revenue.
Launched a virtual learning library of on-demand webinars and courses; began to charge for virtual multi-part courses, resulting in higher profits. We’ve also hosted a monthly HR cohort call for companies to come together to discuss various strategies they are using to support their employees.
Audiobook and e-book library : Access thousands of fundraising- and nonprofit-related e-books and audiobooks, expertly curated by Candid’s librarians. Online librarian consultations : Receive real-time, personalized assistance from our in-house experts on philanthropy, nonprofit management, and fundraising. foundations have websites.
Host: Professionals for Association Revenue Facilitator: Sean Soth, Founder and Leadership Advisory Board Chair of Professionals for Association Revenue Wed 2/8 at 11 a.m. Explore alternative revenue streams your association could be leveraging right now. Learn about sales materials that work, share ideas and ask questions.
Digital resource library. A hub like this provides insight on member interests, valuable content for members, bonus ROI for exhibitors, lead generation for supplier members, and non-dues revenue. Host: Professionals for Association Revenue. Quick hits. 1 CAE credit. More info/register. Presenters: Larry Eason, Senior Strategist.
Discover how the South Carolina Bar increased revenue and learner retention with Freestone LMS. On-demand content: Providing a library of on-demand videos allows your learners to study at their own pace. However, building a robust continuing legal education content library doesn’t always mean creating new material from scratch.
Consider partnering with a publisher, even if it brings one great course to your library. Vetting as the Voice, not creating everything: Another piece of good news, you don’t have to be the creator of all the content you deliver. What’s key is that you, as the trusted voice for the profession, validate it as “great content” that you endorse.
An increasing number of trade associations are shifting toward a revenue-based membership model where members with greater revenues pay bigger dues. Increasingly, associations are shifting towrad becoming ''librarians'' of content within their areas of expertise and providing access to this library as a member benefit.
Resource library. Hello, non-dues revenue!). BONUS VALUE: Non-Dues Revenue. Plus, you can sell sponsorship of your courses for even more non-dues revenue. This could be as formal as a credentialing program, or as informal as a members-only resource for resume, cover letter and interview best practices.
The Harvard Business Review describes how the New York Public Library involved employees from 93 branches in innovation communities —could be a good model for chapters. Many associations struggle to identify additional sources of revenue and content for their members. You know I’m all about free. Host: The Next Steps LLC. 1 CMP credit.
They include integrated websites, responsive design, file and video libraries, wikis, and blogs. As an added bonus some membership management software companies now offer features that help associations improve their finances with more non-dues revenue as well. Change #2) Increased and Improved Communications. Change #4) Reporting.
There are three major benefits you’ll find in repurposing your continuing education content: Reach a larger audience Engage more learners Boost your revenue How to record and edit live presentations for online consumption One way to repurpose your content offerings is to transform live presentations into on-demand learning resources.
Presenters: Michael Shonholz, Chief Revenue Officer, ARG. Don’t let the ghosts of the past haunt your future online education and non-dues revenue. This time it’s online education-focused and shining a light on ideas to generate non-dues revenue from education programs. CAE credits. More info/register. CAE credit.
Host: Impexium MC: Donna Gandt, Chief Revenue Officer, Impexium & Billhighway Tue 12/12 at 10:30 a.m. – Learn about the process of planning, executing, and optimizing member-generated video campaigns to achieve revenue-based outcomes. Attend as many or as few sessions as you wish—sessions described below. More info/register.
While marketing often ends there, your business and revenue opportunities extend far beyond getting customers to sign on the dotted line. Existing customers are one of the most powerful sources of revenue and even new business that you have. Providing product and company documents in file and media libraries.
However, the time and expense can often be overlooked, resulting in less net revenue than needed. The problem was that they didn’t attract individual donors to grow the event, and the net revenue was minimal. She is also the founder of the Library Marketing Collaborative. specializing in nonprofit organizations.
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