Association Adviser

APRIL 22, 2024

Over the last ten years, this foundational assertion, which originated from an article I wrote for Associations Now magazine in 2014, has become the core of a […] AUTHOR’S ATTESTATION: This article was written entirely by Jeff De Cagna AIMP FRSA FASAE, a human author, without using generative AI.

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.orgSource

NOVEMBER 7, 2022

Technology research and consulting firm, Gartner, and Forbes Magazine […]. Nope, it’s the metaverse—a unique amalgam of online obsessions designed to keep thumbs clicking and Venmo accounts begging for cash. Or that’s what the creators of Forever 21 Shop City seem to be aiming for. Check it out.

Technology 167

Technology Association Management 167

WBT Systems

APRIL 19, 2017

In June 2016, an article in Association Now magazine referenced a study titled “ Member Engagement Study: Aligning Organization Strategy With What Matters Most to Members.”

millennials 246

millennials LMS Price Education 246

Blue Sky eLearn

APRIL 8, 2019

For example: “How many times in the last week did you read a magazine?” Consider which of these behaviors might count or not count as “read a magazine”: Glanced through most of the pages. Know that seemingly straightforward questions can hide a multitude of interpretations. Read one article.

Survey 223

Survey Course Examples Strategy 223

Elevating Engagement

DECEMBER 16, 2024

This free, AMAZING magazine is packed with the latest thinking experts from all over the association community. You will find that many micro-permissions add up to some enthusiastic engagement! This article was first published in the Associations Evolve 2025 Journal. Download your copy here.

Social Media 97

Social Media Newsletter Examples Report 97

GrowthZone

APRIL 20, 2021

What do print magazines forget to explain? Back to our example, broadcast and magazine advertisers often waste money on a broad audience that has no use for their product or service. He was named by Chamber Executive magazine as one of the most influential innovators in the Chamber industry. retirees and the unemployed.

United States 148

United States Revenue Maine Examples 148

YourMembership

MAY 22, 2013

Categories: Member Engagement + Retention Tags: millennials TIME Magazine published a recent article entitled The Me Me Me Generation. The subhead read “Millennials are lazy, entitled narcissists who still live with their parents.” ” The secondary subhead read “Why they’ll save us all.”

millennials 150

millennials Member Engagement 150

Associations Now

OCTOBER 11, 2024

As a Gartner analyst told CIO magazine in a recent story on the research, “ organizations that take a holistic, longer-term, strategic approach to workforce planning and talent development can better prepare their workforce to stay current with their skills and competencies to meeting changing business needs.”

How To 78

How To Survey Technology Report 78

Spark Consulting

MAY 22, 2024

If retention goes down, the membership staff gets blamed, even if the reason people are leaving is because, for instance, they hate the monthly magazine. Membership retention, for most organizations, is the business of the membership department. Or they’ve decided to focus their energies on their local chapters. Or whatever.

Survey 221

Survey Innovation Industry Organization 221

Aaron Wolowiec

OCTOBER 18, 2016

While e-newsletters and print magazines remain top communication vehicles, associations seem to be expanding their communication vehicles. This year, more associations reported success in helping their members find desired information quickly and keeping them informed about education opportunities and events.

Communications 223

Communications Survey Revenue Social Media 223

Spark Consulting

APRIL 2, 2019

They are likely to be your advertisers (website, magazine, enewsletter) and conference exhibitors, or sole practitioner/small shop boutique companies who can’t afford a large-scale relationship.

Industry 244

Industry Conference Project Education 244

Reid All About it

JUNE 21, 2019

Creating and Developing Successful Magazines (Live Chat). During this live chat with panelists from organizations that recently won awards for their print and electronic magazines, they will be available to answer any questions you have about launching a magazine. Host: PCMA. Thu 6/27 at 1 p.m. More info/register.

Los Angeles 186

Los Angeles DC Washington Phoenix 186

Reid All About it

FEBRUARY 2, 2024

Print magazines. m3Magazines shares advice on transforming your magazine into a valuable asset members will love. They start with the benefits of a well-crafted print magazine, just in case you have to make a case to your leadership team.

Certificate 275

Certificate Denver South Carolina Strategy 275

Association Success

NOVEMBER 10, 2020

Statement-worthy print magazines. If your organization invests in a print magazine, you’ll want to make sure it ends up on as many coffee tables as possible. Large photographs and a clean, modern look will help your print magazine stand out — and even turn it into a status symbol for industry insiders.

Content 134

Content Social Media Newsletter Video 134

Aaron Wolowiec

SEPTEMBER 28, 2016

A: I have “magazine Monday,” which is a good way to stay current professionally. I’m lucky to have mentors in my life, and only hope that I have taken all the knowledge they have given me to do good with. Q: Please share with us a tool/resource/book/blog/article/website/etc., and why you just can’t live without it.

Content 157

Content Leadership Tools Resources 157

Associations Now

JANUARY 28, 2020

"It used to be that physical mailboxes were bursting with advertisements, coupons and magazines," Molly Schnepel writes in recent AA article. In the 2019 Association Communications Benchmarking Report , 78 percent of organizations said they consider printed member magazines a very valuable part of their communications.

Leadership 112

Leadership Newsletter Communications Course 112

Reid All About it

AUGUST 30, 2024

Association magazines. m3Magazines offers advice for transforming your magazine into a valuable resource for members. They start by reviewing the benefits of a well-crafted print magazine—in case you need to make a case to your leadership team. 7-day communications challenge.

Video 213

Video Content Revenue Strategy 213

Aaron Wolowiec

JUNE 14, 2016

In terms of services, trade associations place a high emphasis on in-person networking opportunities while professional organizations rank the delivery of a journal or magazine as a priority. The top three metrics for success are membership, financial performance and number of meeting and event participants.

Strategy 167

Strategy Social Media Survey America 167

Spark Consulting

FEBRUARY 25, 2016

We value getting articles written for free for our magazine, so we give it a high score. We value committee service, so we give it a high score. We value spending money with the association, so we give it a high score. Spot it yet? The perspective is totally backwards.

Association Value 150

Association Value Committee Recruiting Recruitment 150

WBT Systems

NOVEMBER 8, 2016

This article in Associations Now magazine suggests that “digital badging can strengthen an association’s community by making its members’ accomplishments more visible”. This is often in the form of a digital badge or ribbon that is displayed on the member’s profile, broadcasting their enhanced status to other members of the online community.

Learning Management System 262

Learning Management System Arlington Education System 262

WBT Systems

JULY 19, 2016

A recent article in Learning Solutions magazine also outlines the importance of interpreting and organizing the information collected, to ensure its relevancy and usefulness. David Kelly has written several articles on the importance of content curation as a core competency for the Learning Professional skill set.

Content 244

Content Education LMS Learning Management System 244

Forj

MARCH 14, 2023

I believe that corporate education design innovations are slightly ahead of association trends, I intermittently attend corporate training conferences put on by ATD, Learning Guild, and Training Magazine to stay current. Here's what I learned at the conference that is relevant for member-driven learning.

Education 91

Education Conference Innovation 91

Event Industry News

MARCH 5, 2020

Caroline Clift, editor of Stand Out magazine, explained: “Stand Out will celebrate its 15th anniversary this May. Clift continued: “For years, our readers have been asking why we have not launched our own Stand Out magazine or Event Buyers Live awards. The awards are simple to enter; it takes just 60 seconds to vote.

Cost 95

Cost Industry Conference Technology 95

Associations Now

JANUARY 31, 2020

As CPO Magazine recently reported , such attacks look like credible add-ins to Office 365, but they allow unfettered access to an entire account until the user realizes the account has been compromised. “The A related tactic involves domain impersonation , in which an attacker uses a domain that looks similar to your own.

Tools 111

Tools Examples Report Marketing 111

Spark Consulting

MARCH 9, 2018

Maybe you could feature members who achieve significant anniversaries on your website, or in your enewletter, or in your magazine. Don’t make her jump through hoops to get it. Maybe you could send a hand-written thank you card. Maybe your board chair could make a call. Maybe for a really significant anniversary (50 years?),

Discount 165

Discount Recruiting Recruitment Committee 165

GrowthZone

MAY 28, 2019

Written by the GrowthZone team, a recent article in Minnesota Meetings and Events magazine discusses a variety of ways to promote unrecognized membership benefits to young members and prospects. The next era of the association world is dependent on recruitment, engagement, and renewals of young professionals. Access to Exclusive Information.

Minnesota 121

Minnesota Certificate Recruiting Recruitment 121

GrowthZone

MAY 21, 2019

In an article recently featured in Minnesota Meetings and Events magazine, GrowthZone explored benefits that attract young professional members.

Minnesota 122

Minnesota millennials Committee Recruiting 122

Spark Consulting

JANUARY 6, 2015

We want the members to give us their money and their time and their attention, but we don’t give anything meaningful back (a subscription to your magazine is not a meaningful relationship). ” And we become takers in the relationship.

Recruiting 150

Recruiting Recruitment Resources Team 150

Spark Consulting

AUGUST 14, 2024

I subscribe to (and actually read) a variety of high-quality magazines, from the New Yorker to MIT’s Technology Review to The Atlantic. .” I am a voracious reader , and rarely of business books, which I find to be largely a waste of time. I still read the print newspaper every morning. I read fun fiction.

Cleveland 170

Cleveland eBook Review Technology 170

Blue Sky eLearn

NOVEMBER 26, 2018

Whether it be a podcast, an article in a magazine or on a website, or even speaking at a conference, remember the overall point of this article is that Millennials respond well to recognition, and recognition is easy to give. Of course, the basis of this article can be utilized in many other ways than just promoting a webinar.

millennials 173

millennials Tips Social Media Strategy 173

Higher Logic

SEPTEMBER 12, 2017

E-newsletters and physical magazines. As you diversify your offers, you’ll appeal to a wider audience and increase your chances of landing new partnerships. A few common areas where associations accept sponsorships are: Conferences and other events. Online communities. Public websites.

Revenue 222

Revenue Price Directory Newsletter 222

Associations Now

MARCH 20, 2020

Time Magazine calls it “the largest work-from-home-experiment.”. Due to COVID-19, working from home is the new normal right now. Here are some tips on keeping your employees productive and happy. Suddenly, much of the workforce is teleworking.

How To 139

How To Review Tips Report 139

Blue Sky eLearn

NOVEMBER 26, 2018

Whether it be a podcast, an article in a magazine or on a website, or even speaking at a conference, remember the overall point of this article is that Millennials respond well to recognition, and recognition is easy to give. Of course, the basis of this article can be utilized in many other ways than just promoting a webinar.

millennials 169

millennials Tips Social Media Strategy 169

Association Success

MAY 21, 2019

As shown in the chart: Company A is a strong supporter of our association’s products by being a regular advertiser in our magazine and exhibitor at our convention. Company D - Although an active advertiser with your competitors, this company has never purchased an ad in your magazine.

Case Study 103

Case Study Marketing Price Products 103

Event Industry News

NOVEMBER 27, 2020

Some of the first confirmed speakers include Dale Vince, (Ecotricity, UK), David Ojay (Naam Festival, KE), Tom Schroeder, Paradigm Agency (UK), Gina Perier, Lapee (DK), Gordon Masson, IQ Magazine/ILMC (UK) and Claire O’Neill, AGF (UK).

Innovation 125

Innovation Price Conference System 125

Potomac Core

OCTOBER 4, 2016

In a September 2016 interview in Fortune Magazine, GM’s CEO Mary Barra was asked “What would you tell your younger self to do differently?” The Smart Electric Power Alliance has seen annual revenues grow 23% (2015 to 2016) and also in 2016 experienced a 62% increase in total staff (to 35 employees from 22). 3 Association Growth Strategies.

Strategy 164

Strategy Member Engagement eBook Revenue 164

Associations Now

SEPTEMBER 27, 2023

When I first began in publishing 40 years ago, I didn’t foresee needing to do much more than write and edit newsletter and magazine content, and critique or help guide the design of such editorial. But now that I handle various types of content (e.g.,

Newsletter 105

Newsletter Project Content Education 105