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We talk with William Jones, editor-in-chief of IIABA's Independent Agent magazine, and how he keeps IA going strong in an era when print is in decline. The post Podcast: How to Keep a Member Magazine Thriving for 118 Years appeared first on Association Adviser.
A new report from magazine industry group MPA shows that even as declines in audience happen with older mediums, mobile, social media, and digital video are paying off in a big way for magazine publishers. While there has been a gain of almost half a billion in the Magazine Media 360?
Giving her access to the most-read article in your magazine in 2018. Sending her an infographic with some cool highlights from your latest member-only “State of the Industry” report. Inviting her to sign up for your enewsletter. And then pay attention to what offers she chooses to accept.
Association magazines. m3Magazines offers advice for transforming your magazine into a valuable resource for members. They start by reviewing the benefits of a well-crafted print magazine—in case you need to make a case to your leadership team. They also share association examples of effective program elements.
Submit your engaging and informative articles for the November 2024 issue of Association Chat Magazine! The post Call for Articles, November 2024 Issue of Association Chat Magazine appeared first on Association Chat. We're seeking insights on AI applications, volunteer engagement, DE&I initiatives, and more.
In June 2016, an article in Association Now magazine referenced a study titled “ Member Engagement Study: Aligning Organization Strategy With What Matters Most to Members.”
Technology research and consulting firm, Gartner, and Forbes Magazine […]. Nope, it’s the metaverse—a unique amalgam of online obsessions designed to keep thumbs clicking and Venmo accounts begging for cash. Or that’s what the creators of Forever 21 Shop City seem to be aiming for. Check it out.
Over the last ten years, this foundational assertion, which originated from an article I wrote for Associations Now magazine in 2014, has become the core of a […] AUTHOR’S ATTESTATION: This article was written entirely by Jeff De Cagna AIMP FRSA FASAE, a human author, without using generative AI.
For example: “How many times in the last week did you read a magazine?” Consider which of these behaviors might count or not count as “read a magazine”: Glanced through most of the pages. Know that seemingly straightforward questions can hide a multitude of interpretations. Read one article.
What do print magazines forget to explain? Back to our example, broadcast and magazine advertisers often waste money on a broad audience that has no use for their product or service. He was named by Chamber Executive magazine as one of the most influential innovators in the Chamber industry. retirees and the unemployed.
If retention goes down, the membership staff gets blamed, even if the reason people are leaving is because, for instance, they hate the monthly magazine. Membership retention, for most organizations, is the business of the membership department. Or they’ve decided to focus their energies on their local chapters. Or whatever.
Categories: Member Engagement + Retention Tags: millennials TIME Magazine published a recent article entitled The Me Me Me Generation. The subhead read “Millennials are lazy, entitled narcissists who still live with their parents.” ” The secondary subhead read “Why they’ll save us all.”
While e-newsletters and print magazines remain top communication vehicles, associations seem to be expanding their communication vehicles. This year, more associations reported success in helping their members find desired information quickly and keeping them informed about education opportunities and events.
They send you a check, you send them some magazines, everyone's happy. They can find out about it on your website or as an item in your weekly enewsletter or association news in your magazine. We have different circles - hell, Google+ is built on it - and they aren't all our BFFs. Except the association usually isn't.
They are likely to be your advertisers (website, magazine, enewsletter) and conference exhibitors, or sole practitioner/small shop boutique companies who can’t afford a large-scale relationship.
Print magazines. m3Magazines shares advice on transforming your magazine into a valuable asset members will love. They start with the benefits of a well-crafted print magazine, just in case you have to make a case to your leadership team.
Creating and Developing Successful Magazines (Live Chat). During this live chat with panelists from organizations that recently won awards for their print and electronic magazines, they will be available to answer any questions you have about launching a magazine. Host: PCMA. Thu 6/27 at 1 p.m. More info/register.
Statement-worthy print magazines. If your organization invests in a print magazine, you’ll want to make sure it ends up on as many coffee tables as possible. Large photographs and a clean, modern look will help your print magazine stand out — and even turn it into a status symbol for industry insiders.
A: I have “magazine Monday,” which is a good way to stay current professionally. I’m lucky to have mentors in my life, and only hope that I have taken all the knowledge they have given me to do good with. Q: Please share with us a tool/resource/book/blog/article/website/etc., and why you just can’t live without it.
The Association Chat November Magazine Launch Party Be part of an exclusive gathering of association professionals as we unveil the November issue of Association Chat Magazine. Host: ASAE Reston-Loudoun Swap Speaker: Melanie Thomas, VP of Cybersecurity, Bridgepoint Thu 11/21 at 6:30 p.m. – Be among the first to see the latest issue.
"It used to be that physical mailboxes were bursting with advertisements, coupons and magazines," Molly Schnepel writes in recent AA article. In the 2019 Association Communications Benchmarking Report , 78 percent of organizations said they consider printed member magazines a very valuable part of their communications.
Association magazines. m3Magazines offers advice for transforming your magazine into a valuable resource for members. They start by reviewing the benefits of a well-crafted print magazine—in case you need to make a case to your leadership team. 7-day communications challenge.
In terms of services, trade associations place a high emphasis on in-person networking opportunities while professional organizations rank the delivery of a journal or magazine as a priority. The top three metrics for success are membership, financial performance and number of meeting and event participants.
This article in Associations Now magazine suggests that “digital badging can strengthen an association’s community by making its members’ accomplishments more visible”. This is often in the form of a digital badge or ribbon that is displayed on the member’s profile, broadcasting their enhanced status to other members of the online community.
A recent article in Learning Solutions magazine also outlines the importance of interpreting and organizing the information collected, to ensure its relevancy and usefulness. David Kelly has written several articles on the importance of content curation as a core competency for the Learning Professional skill set.
We value getting articles written for free for our magazine, so we give it a high score. We value committee service, so we give it a high score. We value spending money with the association, so we give it a high score. Spot it yet? The perspective is totally backwards.
Maybe you could feature members who achieve significant anniversaries on your website, or in your enewletter, or in your magazine. Don’t make her jump through hoops to get it. Maybe you could send a hand-written thank you card. Maybe your board chair could make a call. Maybe for a really significant anniversary (50 years?),
I believe that corporate education design innovations are slightly ahead of association trends, I intermittently attend corporate training conferences put on by ATD, Learning Guild, and Training Magazine to stay current. Here's what I learned at the conference that is relevant for member-driven learning.
As CPO Magazine recently reported , such attacks look like credible add-ins to Office 365, but they allow unfettered access to an entire account until the user realizes the account has been compromised. “The A related tactic involves domain impersonation , in which an attacker uses a domain that looks similar to your own.
I subscribe to (and actually read) a variety of high-quality magazines, from the New Yorker to MIT’s Technology Review to The Atlantic. .” I am a voracious reader , and rarely of business books, which I find to be largely a waste of time. I still read the print newspaper every morning. I read fun fiction.
We want the members to give us their money and their time and their attention, but we don’t give anything meaningful back (a subscription to your magazine is not a meaningful relationship). ” And we become takers in the relationship.
Written by the GrowthZone team, a recent article in Minnesota Meetings and Events magazine discusses a variety of ways to promote unrecognized membership benefits to young members and prospects. The next era of the association world is dependent on recruitment, engagement, and renewals of young professionals. Access to Exclusive Information.
E-newsletters and physical magazines. As you diversify your offers, you’ll appeal to a wider audience and increase your chances of landing new partnerships. A few common areas where associations accept sponsorships are: Conferences and other events. Online communities. Public websites.
I find it remarkable that it is February 2013, and I am still reading magazine articles advising associations to create strategic plans every five or six years, and encouraging leaders to review those plans just once a year. This post originally appeared last Wednesday on the ResultsDirect AssociationCentric Blog.
Whether it be a podcast, an article in a magazine or on a website, or even speaking at a conference, remember the overall point of this article is that Millennials respond well to recognition, and recognition is easy to give. Of course, the basis of this article can be utilized in many other ways than just promoting a webinar.
In a recent interview with Cleveland Magazine , ICA Executive Director Julie Reilly noted that the broader goal of the association is to help preserve whatever comes in, as needed and demanded. There is never a point when conservation is done,” Reilly told the magazine. You can’t fully understand one without understanding the other.
Time Magazine calls it “the largest work-from-home-experiment.”. Due to COVID-19, working from home is the new normal right now. Here are some tips on keeping your employees productive and happy. Suddenly, much of the workforce is teleworking.
Whether it be a podcast, an article in a magazine or on a website, or even speaking at a conference, remember the overall point of this article is that Millennials respond well to recognition, and recognition is easy to give. Of course, the basis of this article can be utilized in many other ways than just promoting a webinar.
All this complicated stuff aims to do something simple, as New York magazine’s Jake Swearingen recently explained : to verify robocalls, then stop them from hitting people’s phones. It may well be a beginning, but the beginning of the end of robocalls, that’s still quite a ways off,” Struthers told the magazine.
As an example of this, back in June 2016 an article in Association Now magazine referenced a study titled “ Member Engagement Study: Aligning Organization Strategy With What Matters Most to Members.” Increased Member Value – members place high value on association education, especially younger members.
In a September 2016 interview in Fortune Magazine, GM’s CEO Mary Barra was asked “What would you tell your younger self to do differently?” The Smart Electric Power Alliance has seen annual revenues grow 23% (2015 to 2016) and also in 2016 experienced a 62% increase in total staff (to 35 employees from 22). 3 Association Growth Strategies.
As shown in the chart: Company A is a strong supporter of our association’s products by being a regular advertiser in our magazine and exhibitor at our convention. Company D - Although an active advertiser with your competitors, this company has never purchased an ad in your magazine.
When I first began in publishing 40 years ago, I didn’t foresee needing to do much more than write and edit newsletter and magazine content, and critique or help guide the design of such editorial. But now that I handle various types of content (e.g.,
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