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Let’s imagine for a moment that you are the Maryland Association of Ice Road Truckers (This is an attempt to fictionalize an association. Smith is the Director, Inbound Marketing at YourMembership.com. (Maybe not everyone, and certainly “local” is in the eyes of the membership. Christina ( 209 Posts ) Christina G.
The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.
Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.
American Water Works Association’s strategic objective to expand into seven priority markets was accompanied by the mission statement, “Better World Through Better Water.” Hear about the opportunities and challenges faced by a US association in penetrating the India market as well as the lessons they learned. Maryland Dept.
Digital Marketing for Business (#dmfb). I spent Monday and Tuesday at the Digital Marketing for Business conference at the Raleigh Convention Center. Another session I enjoyed at #dmfb was John Lane ’s Content Marketing Art of War. Content marketing is about delivering value before the sale. Why the disconnect?
Platinum/Gold/Silver/Bronze sponsorships at conferences often do not meet the needs of companies that are seeking year-long business and marketing solutions. Contact each company and have a conversation about your members needs, the companys expertise, and the companys business objectives and market goals. You can learn more here.
Meet Gizzella Diaz, a traveling aficionado born and raised in Maryland that loves working out and snuggling with her puggle puppy. Learn more about the newest member of our Marketing team in this month's Employee Spotlight.
Maryland Association of CPAs. The white paper concludes with practical advice for associations that are eager to get started reshaping education, the employment market, and lifetime learning for the professions and industries you serve. National Association of Licensed Practical Nurses. Ohio Society of Certified Public Accountants.
. – Columbia (MD) Idea Swap for Marketing. Learn how to keep your marketing efforts fresh, current, and relevant without breaking your budget. Grimm will share lessons learned, goals reached, and efforts still underway to brand and market her association. She’ll bring her stories and ask for yours.
Presenters: Sarah Sain, director of content for member communications, and Kelly Clark, manager for online marketing, Naylor Association Solutions. Presenter: Brooke Gracey, Marketing Manager at CrowdCompass by Cvent. Marketing to nonprofits and associations is a multifaceted effort. Host: ASAE Marketing Section Council.
When the COVID-19 pandemic brought in-person events to a halt in early 2020, the Protech marketing team joined so many others in the association community in scrambling to shift gears. As Protech’s event guru, Marketing Communications Specialist Heather Hughes’ event planning skills were put to the test – and she delivered. .
We are particularly moved by the conversations and actions of PRSA Maryland. As with many chapters, the leadership of PRSA Maryland, which is based in Baltimore, has been looking for a path towards more diversity within its leadership and membership ranks for a while. What are your chapters doing to start the conversation?
I’m heading to the airport soon, and will be blogging from Maryland and Washington, DC this week. On Tuesday, I’m speaking three times (yes, three times) at the 2011 Nonprofit Summit in Frederick, Maryland, sponsored by the Ausherman Family Foundation. April 28: Making the Ask: Getting People to Give, Volunteer and More.
Reconsider how to market to international audiences to increase attendance. – AENC Marketing & Communications Roundtable (NC). Because organic (non-paid) reach on social media is a sliver of what it used to be, social media advertising is the way to go if you need an inexpensive and effective marketing tactic.
According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Use content marketing to attract your target audience. AARP uses content marketing to connect to a different generation. The state of millennial membership.
As Tim learned his way around the platform with the help of his grandson, Lucas, and coworker, “Seth in Marketing,” cowboy lovers worldwide began to follow Tim’s progress while sharing many interesting facts about displayed artifacts and exploring behind-the-scenes. The takeaway: Sometimes, you’ve got to think literally outside the box.
The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Gamification at events. EventMobi explains the psychology behind gamification. More info/register.
Nancy Levesque serves as Director of Marketing Communications and directs the marketing communications initiatives of the National Summer Learning Association (NSLA), an organization whose mission it is to close the achievement gap between lower- and upper-income youth nationwide. Go O’s!
Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. Presenters: Stefanie Reeves, Executive Director, Maryland Psychological Association. Guest: Alex Plaxen, Nifty Method Marketing & Events. Intriguing. 1 CAE credit.
WBT shares the strategies and tactics resulting in a 693% increase in certificates for TRA in a competitive compliance training market. MemberSuite looked at five essential member and market needs and came up with a slew of revenue-generating solutions , many of which are probably valuable for your members and market too.
Based in Columbia, Maryland, Protech Associates, Inc. They also shared best practices for how to market a new community to drive user adoption and participation, including sample welcome letters we could send to new members and how-to documentation that users could download.
An immersive experience lets the planner feel like they’re in Atlantic City and see the variety of ways their meeting or event can fit in our spaces,” said Marketing Director Karina Anthony in a press release. Then there’s the Atlanta Convention & Visitors Bureau. Hotels are also embracing virtual planning tools.
Tagoras , a consulting and education firm specializing in the market for lifelong learning, invites you to participate in a survey that will help our community better understand how membership organizations use or don’t use social technologies to deliver learning. Location: Maryland Psychological Association, Columbia, MD.
Before becoming the director of communications and marketing at Virginia-Maryland College of Veterinary Medicine , Andrew Mann owned a photo and video studio for more than 20 years in the Caribbean. The post Phone Photography: Three Ways I Was Doing It Wrong appeared first on Nonprofit Marketing Guide.
Maryland Recycling Network (MRN) consists of a group of individuals and organizations , including government agencies and vendors, working in the solid waste and recycling industr y. The post It’s #NationalVolunteerWeek… appeared first on Mariner Marketing & Management, LLC. Send us an email. .
“After three years of flat [or] declining membership, we are determined to grow membership by 3 percent using strategic marketing tactics (new member email drip campaign, marketing automation) and process improvements.”. Director of Membership, Marketing, and Communication, Radio Television Digital News Association, Washington, DC.
Stefanie Reeves, FASAE, CAE, Executive Director of the Maryland Psychological Association. Director of Client and Market Success, ?rasa.io. Lakisha Ann Woods, CAE, President & CEO of the National Institute of Building Sciences. Sheri Sesay-Tuffour, PhD, CAE, CEO, Pediatric Nursing Certification Board. Thu 3/18 at 1 p.m. Host: ASAE.
She also collaborates with other team members in various areas like sales, marketing, and product development. Sarah holds an MBA from the University of Maryland and worked as a foundation prospect researcher before joining DonorSearch, providing her with industry experience that she applies to her responsibilities day-to-day.
Jill Hronek Director, Marketing and Communications, Society for Laboratory Automation and Screening Our organization recognizes individual needs and provides enough flexibility in our work structure to allow people to take the time they need to practice self-care.
Background: The Maryland Recycling Network is a local state group of recycling professionals and citizens whose mission is to promote the sustainable reduction, reuse and recycling (the 3Rs) in Maryland. Their vision is that materials otherwise destined for disposal in Maryland are reused or recycling. Very focused goals.
Since 2014, the Baltimore-based nonprofit Humanim, which operates a large number of social-good initiatives in Maryland and Delaware, has contracted with the city through its Details Deconstruction arm. And 200 more are in the works this year.
She addresses reserves, partnerships, marketing, and program development. Ann Gynn, Content Marketing Institute ). The asparagus in the farmers market is usually triple the price of asparagus on sale in the supermarket, but it tastes so much better, so I always treat myself to a few bunches during the season. New York Times ).
A micro-networking event for young professionals in the association industry to meet with Stefanie Reeves, MA, CAE, who serves as Executive Director of the Maryland Psychological Association. You’ve probably wondered from time to time, or maybe all the time, how does my event program compare to the rest of the market? Host: BizBash.
When COVID-19 cases were on the rise in early March 2020, the Protech Marketing and Management teams decided to take the 2-day in-person event virtual with just five weeks left until the event. A Microsoft Gold partner, Protech was founded in 1984 and is headquartered in Columbia, Maryland. About t he Stevie Awards.
Despite more robust economic growth forecasts, companies still face regulatory hurdles, changing consumer sentiments, and disruptive market forces. Hiring marketing or sales firms at the onset isn’t the right approach. Develop new partners with providers of groundbreaking Industry Research and Market Data.
In the paper, Tom Hood , CEO of the Maryland Association of CPAs, said, “College programs are missing the success skills that are increasingly required earlier in young professionals’ careers”. How long will it be before it enters your market? Imagine a 21st century college curriculum. Colleges must change dramatically. Fill the gap.
With the addition of Protech, Togetherwork is boosting its commitment to the association industry and significantly growing its presence in the market. A Microsoft Gold partner, Protech was founded in 1984 and is headquartered in Columbia, Maryland. For more information, visit www.protechassociates.com. . About Togetherwork .
Welcome to our latest edition of Mixed Links where I share the good stuff on nonprofit marketing and communications that I’ve come across over the last week or so. With a few tips from me and Nancy Schwartz, the National Clearinghouse on Families and Youth shows what goes into Creating a Simple Marketing Plan. June 2: Get Real!
Katelyn Baughan created an automated welcome series for The Children’s Inn at NIH that nurtured new donors over time instead of throwing them into regular email marketing. Today, Katelyn shares how the new welcome series fit into their revamped email marketing strategy, how it was implemented, and its results. Katelyn has a B.A.
Immerse yourself in this virtual, interactive educational opportunity designed to help move your marketing, membership, and communication strategies forward in these challenging times. Learn how to navigate the myriad tools available on the market and choose the one that is right for your organization. Wed 4/29 from 11 a.m. CAE credit.
TalkingTree Creative is an award-winning creative events and experiential marketing company headquartered near Washington, DC. Halethorpe, Maryland, USA 21227. While we are based in the U.S., we serve an international client base, meeting our client’s creative needs at venues around the world. Trade Conferences. Video production.
Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Join an Interactive Discussion on the Membership Marketing Benchmarking Report. Membership Marketing Benchmarking Report.
It’s a good start, for sure, but you know your market segments best. Presenter: Thomas Reynolds, Director of Education Services, Maryland Municipal League. Rory Archibald, Associations, Sectors & Marketing, VisitScotland. Presenters: Bob Vaez, founder & CEO, and Thorben Grosser, VP of Product Marketing, EventMobi.
Organization: Maryland SPCA. Organization: Wounded Warrior Project. Tagline: The greatest casualty is being forgotten. Organization: University of West Florida Libraries. Tagline: The Quickest Way from Q to A! Tagline: Feel the Warmth of a Cold Nose. Nancy also has a free Online Tagline Database and Report.
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